Non-profit charity organization do many good things to make the world a better place to live. Still, they lack enough reach with the audience.
Do you know the reason behind that? Of course, having an inadequate budget could be one of the reasons. However, most such non-profit organizations lack social media marketing strategies.
According to a survey, we came to know that only about 20% of charity organizations seem quite confident with their social media franchise advertising efforts. And the rest are not doing much better.
Fortunately, there are certain ways in which such organizations can overcome their marketing hurdles.
So here we are showcasing some of the most brilliant social media marketing ideas. By following these ideas, non-profit organizations can surely enhance their growth and success in their business.
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Why Should Charity Organizations Pay Attention to Social Media?
Many non-profit organizations don’t have enough social media presence yet, missing out on the biggest chunk of the market.
Around the world, over 4.9 billion people are using social media platforms. And this number keeps on growing every year. With such a huge audience, it provides the perfect stage to gain maximum reach for your charity organization.
If you want to leverage the most out of social media marketing for your non-profit organization, you need to communicate and keep in touch with volunteers and donors. To achieve that, here are a few strategies that you can follow:-
Raise Awareness For The Cause
Social media provides you with a perfect platform where you can educate your audience about the cause via educational posts. By showing the impact of your charity organization’s work, you can mass appeal to the audience interested in volunteering or supporting your organization.
While promoting your fundraising campaign, don’t forget to mention the contribution of donors and volunteers who have supported your organization to success. This way, you can encourage new volunteers and donors who want to do charity and help your non-profit organization.
Drive Fundraising Efforts
Social media is the best platform to promote your fundraising programs. It could help you reach out to more people, and there, you can showcase how their aid can help the betterment of society.
You can include your donation links or add forms for those who want to volunteer to help for the cause. Those who are really interested in your work can easily contribute by clicking on that link in a few seconds only.
Know Your Supporters
One of the most important things for a charity organization is establishing good connectivity with its volunteers and donors. Always make sure to acknowledge their efforts on social media, as it would also encourage others to join in your campaign. You can give them a shoutout on your social media and thank them for their contributions.
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Showcase Your Impact
Sharing your charity organization’s achievements on social media would help you create a bigger impact in front of audiences. As you know, storytelling is the most powerful medium that you can include in your social media strategy to connect with more people.
By sharing real-life stories of people, you can show others how your charity organizational activities are helping society and how more people could benefit if more people would like to volunteer or donate to your social media marketing campaigns. Checking on your organization’s achievements, more people would like to help you for a great cause.
Consistent Posting On Social Media
If you are not consistent with content on social media, there will be a time when you won’t be getting enough engagement. In such a case, use a social media calendar to plan your content strategy. It would help you ensure that your posts are getting published on social media without any break.
Although you can organize your calendar in an Excel spreadsheet, a social media management tool is invaluable if you want to boost interaction. These tools can help you to schedule your posts automatically. And thereby giving you the ability to plan and ensure that your followers have a meaningful diversity of content with which to connect.
Socinator is one of the best social media management tools that can work wonders for your non-profit organization’s marketing. It allows you to manage multiple social media platforms like Facebook, Instagram, Twitter, YouTube, Quora, Pinterest, Linkedin, Reddit, and Tumblr under a single dashboard.
How To Add Multiple Social Media Accounts Using Socinator?
- After you open the Socinator application, click on- Accounts Manager.
- There you will find two options- Add Account and Import Multiple Accounts.
- When you click on Add Account, a window will open where you need to add the information about your social media account.
- Select the Social Network you want to add.
- If you have a group of people managing the organization’s social media account, here you have the option to give a group name.
- Now add your registered Email ID and password and click on the save button.
That’s all you need to add your social media accounts on Socinator. In case you want to import multiple social media accounts:-
- Click on import multiple accounts.
- Then you need to select the text file having information about your accounts in a format –
GroupName:SocialNetwork:Email:Password.
- After that all your accounts will be imported to Socinator dashboard.
If you have filled in all the information correctly, under the STATUS it will show Success. That means your accounts are added successfully. In case, you are seeing a Failed STATUS, check the information added in your text file and make the corrections if needed.
Now you are ready to start. Schedule your posts, Auto comment & like, Auto Follow/ Unfollow, and also monitor your activity reports to check on your performance on social media.
Strategically Grow Your Following
Another factor to consider when promoting your non-profit charity organization on social media is growing your social media followers count.
However, it is not a thing that you can achieve in a day. You have to consistently post engaging content every week to catch audiences’ attention. And still, you may only be able to gain a few followers. In such a case, you can also try a social media automation tool that would help you strategically boost your follower count.
Again, you can use Socinator to automate and enhance your post engagement on social media. Thereby, you can attract more and more followers on your social media channels.
Share Your Clients’ Testimonials
You can also share testimonials on social media from organizations or people who have benefitted from your charity work. Promoting such type of content on social media can help you build a trust factor for your charity organization. And that would also inspire others to contribute to such a great cause.
Crowd-Source Your Content
Of course, there will be times when you won’t have enough ideas to create engaging content for your audience. You can ask your supporters or volunteers to create pleasing content showing how your organization is doing charity for the betterment of society.
It will definitely help you to solve the scarcity of enough content to promote your charity organization on social media.
Work On Improving Your Ad Budget
As we already know, the ad budget is quite slim for non-profits. However, you can still achieve a great deal of engagement and awareness through organic content.
Still, if you want to overcome the barrier, cost-effectively invest in paid advertising on social media. So you can better promote your charity organization to bring more engagement and awareness.
Specific Campaign Promotions
If your charity organization plans an upcoming gala, you must cover such events on social media. By doing so, you can make your audiences aware of interesting charity events and encourage more people to contribute.
Get Behind The Scenes Content
You can also share video tours showing the inner workings of your organization. It also speaks about the transparency in your charity, which could be the factor why people would like to support your non-profit work.
Conclusion
So, these are some of the best social marketing tips for non-profit charity organizations that you can try.
Every company’s social media strategy should include social media marketing, and it can help NGOs achieve more meaningful goals, including raising awareness, demonstrating impact, and encouraging action.
Furthermore, social media is an excellent tool for improving engagement with your fans, funders, and, in some situations, the communities with which you are working.
