Out of numerous Twitter metrics to track and analyze, Twitter impressions should be on the summit of the superiority list. Because it consolidates with other metrics, diagnosing impressions offers you an idea of how far your tweets have gone. Technically, Twitter impressions are the number of times a tweet shows up in somebody’s timeline. However, an impression always does not mean it got noticed. For instance, if it is in a timeline someone scrolls, has opened it, or refreshes, it counts as an impression, but that definitely will not count as an engagement. Well, we all know that engagement is crucial for Twitter analysis. In this article, we will break down: What are Twitter impressions? How are they significant to your brand? Also, how do they interact with other metrics like reach and engagement? But wait, let us crack the most asked question that pings in mind every time we hear: How many impacts a.k.a impressions are supposed to be good and beneficial?