What is Reddit?Reddit is a collection of communities where people come together to talk about their favorite topics. Called ‘subreddits’, you’re likely to find a community about everything and anything. Users can create an account, take part in discussions regarding their favorite topics, and marketing automation on the Reddit analytics tool and choose the subreddits they want to follow. Once subreddits have been selected, the front page will be filled with posts from these pages. You can subscribe to as many different subreddits as you’d like to create a personalized feed of news, information, and other discussions that are a mix of the topics that you’re interested in. Users can also vote for content by others “up” or “down” the algorithm.
Marketing on Reddit
Reddit is a wildly popular social networking site that hosts a massive collection of forums, or threads, where users can share news and media content while engaging in discussion. Established in 2005, Reddit ranked among the most popular mobile social apps in the United States with almost 48 million monthly active users.
- According to Reddit’s research, 23% of its users don’t use Facebook, 47% don’t use Instagram, and 69% don’t use TikTok. This means you can reach an audience you won’t find anywhere else.
- It’s possible for you to see a significantly low cost-per-click on Reddit.
- Subreddits are intensely focused—and their members have a lot of vested interest in the topics discussed—which makes it easier for brands to target them successfully.