With the evolution of the digital landscape, Instagram is no longer just a mere photo-sharing platform. It has now become a medium to grow brands and businesses. Individuals, influencers, and marketers use the platform to connect with more audiences to increase their brand value.
To take full benefit of Instagram, it is crucial to utilize the features in the best possible way.
Utilizing Instagram’s capabilities to the fullest, connecting with your followers, and posting aesthetically attractive content are all essential for getting the most out of the platform.
Further expanding your reach and influence on the platform is possible by maintaining a regular publishing schedule and using trending Instagram features.
In this blog, we will explore details on these features so you can take advantage of Instagram’s endless opportunities.
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Why You Should Use Instagram:
A dynamic way to improve your social media experience is to incorporate Instagram features. These features can improve the platform’s ability to foster relationships, innovation, and content consumption.
If you are unsure how these features work and which ones to try, then continue further with the details on this
1. Multiple Links in Bio Update:
People can use this Instagram feature to provide their followers more value by promoting more of their content. Businesses may now include up to five links in their bio. It is a game-changer update for businesses.
Here are a few ways companies may benefit from this:
You may now include a link to each product in your bio if your company sells various goods.
Add a link to an offer in your profile if you’re currently running one to increase conversion.
Share your company’s blog links, if any. This will help your site receive more traffic and gain more visitors.
You can include links to your other social media accounts in your bio. Followers can find you on other sites easier this way. This is one of the most used Instagram features as well.
Steps To Add Multiple Links in Your Instagram Bio:
It’s easy to add many links to your Instagram bio.
Here is how to go about it:
- Go to Edit profile.
- Then click Links.
- You’ll find Add external link select it.
- You can order the link here by dragging and dropping in whatever order you want them to appear.
2. Comment with GIFs
GIF in the Instagram post comment section adds humor and fun. This kind of comment gets more likes and makes the conversation more interesting.
Overall, this much-awaited feature, among many other Instagram features, is a different way of interaction and increases engagement.
How to add a GIF to a post in the comments:
- In your Instagram account.
- Go to the post you wish to comment on.
- You can tap the GIF button to access Giphy’s library.
- Select the GIF you like, and click Send to post it in the comments.
3. Schedule Posts on Instagram
Consistency is crucial on Instagram, but not everyone has that big team to handle all the work and time. In such a situation using Instagram features with correct tools can help.
If you want to grow your business and achieve success, then scheduling posts should be a priority. Scheduling posts beforehand is a helpful step to maintain a flow with regular posting for days when you are busy with different things.
You can use tools for Instagram schedule posts. To help you further with so many options available, the best tool in the market is Socinator.
How to schedule Instagram posts using Socinator:
- Connect your Instagram account to the platform because Socinator needs access to your account.
- Go to Socinator’s “Socialpublisher” tab and select “Create Campaign” to start a campaign. Choose “Instagram” as your social media channel.
- Provide the campaign a name, select “Post Manager,” and then edit it by adding media and other elements.
- Click “Save to Pending Post List” to save the post after choosing your social media platform and the campaign type (such as single post, carousel, narrative, or reels) in the “Settings” menu.
- Now you can schedule your post using Socinator. You may choose the timing for your Instagram posts under the “Posts Configuration” tab inside your campaign.
- Once you complete scheduling the post, the final step is to review it to check everything is done perfectly before publishing.
4. Share Creative and Fun Reels
Among all the Instagram features, Reels is the most popular and engaging.
To compete with other apps, Instagram came up with reels. It is a creative way to share content that is quite engaging and captivating.
Steps to add reels on Instagram
- Open the camera in your Instagram account, and click the reels option at the bottom.
- Choose the music you want to play in the video’s backdrop by tapping the Audio option.
- One can also use internal mics and add original audio to their reels.
- Do the required edits, use AR effects, and set timer, speed, etc.
- Once the video is ready, you can share it with your followers or everyone on this platform.
- Publish your Instagram Reel video.
5. Instagram Stories
The first thing followers see when they check feed is stories at the top from their favorite brands and influencers.
Instagram Stories are an effective way to test various types of content since they vanish in 24 hours.
Your profile image has a bright ring around it to let your followers know they may tap it to see your story.
Businesses and influencers on Instagram share various stuff like day-to-day activities, meals, and product short clips, or sale details using stories ig app.
Steps to add a story on Instagram:
- On your phone, open the Instagram app.
- Tap the plus button in the top left corner, where you have your profile picture, or you can also access the camera by swiping right from your feed.
- Taping the white circle in the bottom-middle of the screen, you can add brand-new content. Alternatively, you can upload photo or video content already present with you by tapping the album symbol in the lower-left corner of the camera.
- After creating the story, you can add fun stickers and text using tools for editing available in that section.
- Now tap the “your story” button if you are happy with the story.
- Then by tapping the send to button, you can send your story to specific friends or groups.
That’s how you share a story on Instagram, which will last for 24 hours and disappear after that time. Instagram features like this are perfect for people who want options for their posts.
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6. Select Your Interest Topics:
Instagram wants to give users a unique experience that serves their interests and that is why they come up with new Instagram features from time to time.
It is now possible for users to select topics from a list using the Choose Your Interest Topics option, and Instagram’s algorithm will customize their feed accordingly.
Businesses can connect to a more interested and pertinent audience using this feature.
You boost the likelihood that visitors will see your posts, and you have to create content that is in line with their interests.
Posting content that is in trend using hashtags in your niche will increase your reach as people usually tend to get attracted to popular and current topics.
This is how one can grab followers’ and users’ attention on Instagram using interesting topics, which is a smart move to grow on this platform.
7. Ads in Instagram Search Results
Although other Instagram features are beneficial, Ads in Instagram Search Results are perfect from the business point of view.
Businesses looking to increase their customer base and create leads can yield success using Instagram advertising.
This feature helps you connect with clients looking for the kind of service and goods you offer. That will save you time and effort in finding customers.
You can highlight your items or special offers in the search results with the help of this feature which will improve exposure and possibly generate traffic to your website or landing page.
Use attention-grabbing pictures and language to draw in the audience.
Conclusion:
Testing and utilizing new features is essential to be on top of your Instagram game. This way, one can use it to full potential.
All the features have some benefits, whether it’s enhancing your bio or adding fun reels for both individual users and organizations. Try using Instagram new feature whenever you see any update about it.
So elevate your online profile with all the 07 Instagram features in this blog and any new to have an impactful presence on this platform and achieve success.
Happy Instagramming!
