Do you remember how we used to rely on traditional commercial advertising to keep our customers informed about new products?
Now that the era of digital transformation has taken over, everything took a 360-degree turn, from the way we communicate to establishing a relationship, even to the way we buy products. As technology advances, a whole new way emerged, which society has grown accustomed to:
Being a sales professional or a marketer, you may already be aware of the enormous influence that social media presence has on your business and how it has surpassed all other methods for increasing sales. It connects customers and has made sure to create the shortest distance between seller and buyer that was never seen before. It allows you to merge the two worlds.
However, with the abundance of strategies and tactics for marketers, choosing one can be a hell of a task. Isn’t it? But what if I say Social Selling is here for your rescue.
You must be wondering what social selling is all about and how social media presence can help you with more sales. Don’t worry, we will get there, but first, let us take a brief knowledge about social selling.
“What Is Social Selling?”
Social selling is the practice of using social media channels for your brand to connect with your audience and interact with them. It ultimately lets them engage with potential leads. The sole purpose of social selling is to help businesses reach their sales target.
Social media is much more than simply keeping in touch with old customers. The idea is to use social media to find and convert valuable leads, and Social selling can be the medium that will help you do so.
Now, let me ask you a simple question. What is the connection between social selling and an effective social media presence? Still didn’t get it?
In simpler words, the more you build online presence, the more you will get potential leads. Want to know how? Dig in to know more!
How Your Social Media Presence And Social Selling Go Hand In Hand
For any business to flourish, marketing is the best strategy, and nothing more than social media presence can top this criterion. As digital marketing has matured in recent years, online and social selling has exploded, with everyone from tiny vendors to top-tier corporations turning themselves into social sellers for their enterprises. And we cannot ignore the fact of how important the engagement of a product is to drive sales.
With that said, we all wish to reach every corner of the world and come out as the most popular brand in the industry. But, despite our exceptional efforts, we make blunders that lead to unsatisfactory outcomes.
After many moons of testing the waters, we have found the best 03 social media networks for improving your brand’s presence through social selling. Continue reading if you want to know more:
1- Facebook:
You do not have to think twice about it; the name Facebook alone has an enormous capacity that is enough for your sales. With over 2.6 billion active users monthly, you can place all your bets into this.
Furthermore, statistics show that Facebook is the most essential network for marketers since any quality content, ranging from simple text posts to videos, may elicit interaction on the platform. Share photos and videos in different formats, along with links and articles related to your product.
2- Twitter:
You might wonder, what can you do with just a limit of 280 characters. But try to think another way around, and you will be able to do much more. Make the most out of your tweet by carefully selecting your message and keeping it short and sweet yet still appealing enough to generate engagement.
Along with promoting your events and blog posts, you can also respond to any queries your audience may have about your product. Furthermore, public perception has a significant impact on your sales. You can keep an eye on them when it comes to your brand, products, and services.
3- LinkedIn:
LinkedIn is a formalized platform that allows businesses to locate and contact key decision-makers in the business world. You will be able to strike up a professional relationship with potential customers. The search tool of LinkedIn can help you expand your network by finding shared connections among your existing contacts. Believe it or not, but professionals keep LinkedIn as a priority even before Facebook.
Furthermore, diversify your content by adding video. And do not forget to add captions to make it easy for viewers to view it even when their device is in mute mode.
PRO TIP:- Tools like Socinator can help you ace social selling on these platforms along with allowing your social media goals and engagement to grow. For Instance, you can also broadcast your messages with just a few clicks.
- First and foremost, log in to your Socinator dashboard using your login credentials.
- Choose an account manager from the upper left corner, then pick the social media platform where you wish to broadcast your message.
- If you choose Facebook, right-click on the Facebook symbol to bring up a dropdown menu, and then tap on Go to Tools.
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- You will come across various configuration categories. To proceed, choose Broadcast Message and then select the query type and query.
- Further, type the message in the message text, add photos by clicking on the photo tab to move further. The message will include a picture of you.
- Click on advanced settings to set your speed settings. Configure to send the messages to Facebook users of specific groups or members.
- Click Save to make the account active.
You are done! It is just as easy as winking. Isn’t it?
Also Read
Social Media for Law Firms: A Guide To Strong Online Presence
Writing for Social Media: Tips and Tools
How to Unlike All Tweets? A Step-by-Step Guide
The Four C’s Of Social Selling
You need the right ingredients to bake a cake. Similarly, you need to start with reliable and solid sales practices to sell and generate more leads. So, let us get started on the four C’s that you should pay special attention to:
CONVERSATIONS:
How will you ever be able to understand what your customers need if you do not communicate or initiate a conversation? If you want social media to work for you, create engaging content and share on social media as much as possible. Monitor what issues your existing customers are facing and try to solve them.
Also, do not make a mistake by limiting yourself to one platform. You can not rule out interacting on LinkedIn or Twitter if you are actively engaging on Facebook. All social media platforms are the same, same but different. Each one sets its own vibe. So, go with the flow and unite as many as possible.
You will begin to create your own personal brand on social media and expand your influence within your industry by smartly engaging in conversations and offering value.
CREDIBILITY:
It is always you versus them, especially if your product or services are much of a muchness to your competitors. Furthermore, with similar services, it always comes down to the more credible business.
Believe it or not, credibility is a more prominent threshold than success. It follows right after you foster a set of specific qualities. With that said, it is essential to increase your search traffic and articles about you online. The most straightforward approach to accomplish this is to blog often and post relevant industry articles. Provide valuable insights to conversations, and solve difficulties that your prospects may have.
It helps you enhance your social selling skills while also boosting your social media presence.
CONSISTENCY:
It is definitely not the first time you heard about consistency being the king of all the social media and sales practices. It was, is, and always will be at the top, reigning supreme above all other social media advertising strategies.
Furthermore, being consistent doesn’t mean spamming your audience with a continuous dose of irrelevant content. You are meant to add value consistently and position yourself as a go-to resource in your industry. Offer your audience with ultimate solutions, share stories behind your success, share the ideas you dropped or engage in conversations about common interests.
It may seem like a lot of work! However, you can choose to stay up the game with automation tools that let you ease your tasks by auto-scheduling, detailed reports for every activity, and many more.
Socinator is one such tool that ensures that you get the most out of it to keep your social media presence updated. Along with auto-scheduling, it has features like auto-publishing posts, auto-captcha verification, embedded browsers for each network, and analytics and growth metrics. Most importantly, you can track the results of your existing social selling efforts with detailed reports for each action.
CONTENT:
For social selling to be effective, you must beat the clock and stay one step ahead with your content. If you are not invested in or offering your best for your social media content, you are handing your opportunity to your competitors as they will eat up your engagement.
Interacting with today’s consumers requires compelling social media content. If not done right, you know the drill. People will unfollow you, mute your notifications, and in a worst-case scenario, they might even block you. The idea is to create a professional and personal connection with your audience through your content.
Get The Ball Rolling
If sales 2.0 is Social Selling, then social media presence is the pillar of that strategy.
Sales were always about forming strong bonds with clients and providing them with the appropriate answers at the right time. It’s the same with social selling! It utilizes social media platforms to help you improve client connections, expedite lead creation, and achieve your sales objectives! In a nutshell, make the most of your social media presence.
While social selling is just another hype for some individuals, others believe it is here to stay and change the way we do business. While there are also some salesmen that have no idea what social selling is all about.
If you are one of them, I am sure you are ready to incorporate social selling into your funnel. Just keep the above practices in mind, and you will be ready to transform yourself into a pro-social seller. I hope you found this blog helpful in figuring out how to increase social media presence along with social selling. I am sure that this blog will prove to be a turning point in your sales strategies and that your sales will continue to increase in the future.
