It’s the holiday season already! If you haven’t started pushing your social media strategies for the festive season marketing, now is the time. No matter what kind of business you are doing, whether you provide services or sell something online, you can take advantage of this wonderful festive season called Cyber Monday and Black Friday.
Here we did some research about the trending marketing opportunities and shared some social media tips for this festive season. One of the best ways to enhance your reach on social media is through mobile advertising.
Nowadays, every second person accesses social media and does online shopping using their mobile devices. And because of the Covid 19 pandemic, we can’t expect huge lines in front of local stores. On the other hand, we can expect to see more online shopping from people using their mobile devices to access the internet and social media.
Considering all these things together, in this blog, we will show you some awesome social media tips for Black Friday/Cyber Monday that would help you to increase your sales this year.
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Hourly Flash Sales Campaigns:
Flash sales are actually limited time offers, which could attract more business over a short period of time. Whether it’s marketers or buyers, everyone loves flash sales. Especially during the festive season, people look for the best offers and deals. Marketers can run such flash sales campaigns on social media to attract the attention of their potential customers.
In this festive season, marketers are already putting up their efforts on their social media and utilizing flash sales campaigns as an important part of their marketing strategy. Especially because of black friday such campaigns create a kind of hype in the buyers to get a discounted rate on their purchase before the end of the offer.
The sense of urgency to not lose the exciting offers always keeps customers on their toes. So, if you haven’t tried flash sales campaigns as a part of your social media marketing tactics, you may miss on the big chunk. In such a case, you can go live on social media platforms like YouTube, Facebook, or Instagram and offer flash sales to attract more customers to get in action.
Think Beyond Black Friday And Cyber Monday
Marketing campaigns for Black Friday/Cyber Monday have a single goal to reach more sales conversions for the business. On the other hand, if you think beyond Black Friday/Cyber Monday, there is also Small Business Saturday, which small shop owners and local marketers can target to grow awareness for their business.
Especially on Thanksgiving season most of the big brands only target Black Friday and Cyber Monday. This opens up a window for small business owners to promote their brand using social media. While instead of giving huge deals and discounts, they can offer some craving giveaways to win more business opportunities.
Power Of Instagram Shops
Instagram shop is an amazing feature which makes it easier for the user to search for great offers on their favorite brands. Nowadays, you can find that many brands make use of Instagram shops. Especially due to the Covid 19, many businesses have gone online. And Instagram gives them a great platform where they can get exposure for their brand products.
It allows you to create a product catalogues while you can also curate them in collections accordingly. With some great offers and deals on this Thanksgiving season, you can drive more conversions for your business.
Targeted Gift Guides
When you are selling your brand products, you can also help your audience by putting the right gifts curated for the different audiences. By sharing them across social channels, you will be able to guide your audience on what to purchase and what to not.
For example: If you have a different section of products for men’s, women’s, and children’s, you can share the information on social media platforms. It will help you to drive a more targeted audience on your platform so that you can earn more revenue for your business.
Hashtags are pretty important as it helps you to get a better reach on social media platforms. While doing some research, we have found that most of the popular brands make use of trending hashtags to target their audience, especially during the festive season.
By using the hashtags like #blackfriday, #CyberMonday, or #SmallBusinessSaturdaySales, you can captivate the attention of the audiences who are looking for purchasing gifts. So, make sure to use some of the most trending hashtags for this festive season to get your sales on the roll.
Target Offers Using Facebook Messenger
Messages can help you to target specific audiences to bring conversions. Although sometimes showing ads on Facebook Messenger may seem kind of annoying to the audience. But yet, it can get you better conversions because this way, you can put up direct messages to target your potential customers. By capitalizing on the interested audience, you can offer them different deals that could bring you more sales conversions.
You can also employ social media automation tools like Socinator to auto-send messages to your target audience. That way, it would be easier for you to plan out your promotions in a better and effective way.
Smooth Mobile Experience
One of the most important tips to optimize your social media for Black Friday/Cyber Monday is to make it smooth on mobile. As we know that nowadays, most people use their mobile devices to do online shopping. Using high-quality images on social media can surely help you to attract more eyes to your brand products.
However, sometimes image size goes up to 5 MB or more. And such images may take more time to load on mobile devices. So if your customer is in a hurry, they might not be able to check the offers on Black Friday and Cyber Monday sales. In such a case, you should optimize your social media ads to smoothen up the experience on mobile devices so that more people would check out Black Friday deals to get you more business.
Aside from the above shown social media tips for Black Friday/Cyber Monday, here are some bonus tips. Have a look!
- If you want your customers to come back for more shopping, you need to give them a really good experience with your offers, deals and services. So make sure not to let anyone beat you when it comes to the satisfaction of customers.
- Discounts are pretty much standard during the festive season. So what can you do to attract the attention of buyers? Why not offer free shipping services? Yes! It would surely help you to bring more conversions in your business.
- Once you put up a strong strategy for social media marketing, make sure to start your campaign as soon as possible since there is quite a competition on social media. While your competitors also want to encash the opportunity, you can utilize the all in one social media automation software– Socinator to be one step ahead of your competitors.
Using the Socinator feature, you can schedule your posts and automate other activities on multiple social media platforms like Facebook, Instagram, Twitter, YouTube etc. By utilizing it’s amazing features, you can also engage with your potential customer to win more sales for your business.
Finally, make sure to analyze your social media marketing campaign. Using the Socinator, you can also get in depth performance insights of your campaigns and improve accordingly.
This Black Friday and Cyber Monday, it’s the great opportunity for marketers to target the online audiences. And social media gives the best platform for the brands to get a better reach with customers.
Hope you have gained a lot through these tips and optimize your social media marketing strategies for Black Friday/Cyber Monday to gain better conversions for your business.