Have you ever used an Instagram filter for your marketing strategy?
Have you noticed how easily it can help the pictures to look more creative and appealing?
However, with millions of active users, making your marketing strategy stand out to your potential audience can be challenging. Leveraging creative Instagram marketing ideas and infusing eye-catching filters will inspire your audience to know more about your brand.
Well, everyone on Instagram must have used the filters by now. For those who are new to using Instagram filters for creatively marketing their strategy, you have to check out the blog to know the reasons why it is so much in trend these days.
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What Is an Instagram Filter?
The very first Instagram filter got launched in 2011 on Instagram. The filter helped the users to get a more refined picture with higher resolution. It also had the option to add a tilt-shift effect to add a border on its images.
Now, these filter options might sound a little elementary for those who are already using them. But back then, it got a lot of hype because it was a unique feature introduced on any social media platform that can be used for marketing purposes by many businesses.
By using creative Instagram marketing ideas, you can give your audience something they actually want to look at.
Starting the trend in 2011 with a fundamental filter with limited features, Instagram now provides its users with many filters from which they can choose the perfect filter.
Steps To Use Instagram Filters
Step-1: Select the plus sign at the bottom of the screen to add a new post to the profile.
Step-2: Select a photo from the library and click on the next option available at the top right corner.
Step-3: At the bottom of the pictures list of filters will appear. Then choose a filter to apply to the photo.
Step-4: To apply the selected filter, click on the filter. Clicking twice on the filters will help to adjust the intensity of the filter.
Step-5: Then click on the post.
The Instagram filters at the bottom of the picture can be edited. Also, users can select the filters to use frequently. Having an idea about multiple filters will help you to include them in your creative Instagram marketing ideas.
Some filters can also get excluded from the list. To do that users can tap on the filter and drag to the “X” section to remove it from the filter list.
Well, now we have checked that selecting from a list of filters can make their posts stand out. But some users might be wondering why we need to use Instagram filters.
Here are some reasons why using Instagram filters can help users change the appearance and quality of their original image.
Why Use Instagram Filters?
We all love adding photos to our Instagram profiles, but how daunting it becomes to spend hours editing the pictures on any software. Apart from that, photo editing software is quite expensive these days.
Hence, this feature lets the users be more creative with filters to their pictures so that they do not have to get bored via editing pictures on other software.
Appealing Look Using Filters
There is a trend of pictures in the profile as a grid, adding more creative Instagram marketing ideas will help you create an appealing post. So the users can make use of the filters while editing the images for their grid.
They do not have to spend time editing each portion of the picture individually. The users can maintain the theme so that their images as a collection will look great on their profile.
Create Brand Image Filters
The brands can create increased engagement with their company’s filters. If the users apply the filter of a particular brand before checking out their profile, they will get more interested in knowing more about the brand.
Now that we have come across the reasons to use Instagram filters, we need to know some of the necessary rules to make the feature efficient.
Rules For Using Instagram Filters
Consistent
Well, only creative Instagram marketing ideas will not help you grow your business brands have to maintain consistency in every image they post. The reason behind when a user lands upon a brand’s profile is more likely to see the posts as a collection.
Hence maintaining a perfect theme or using a particular filter for all the posts will make the brand’s profile more appealing and inviting.
Over-filter
Overfiltering the pictures is a big no-no!!
As the users get to choose from a list of filters, they might end up over-filtering their photographs. Instagram users edit their images even more after they get done, adding filters to their pictures.
It sounds great to get more and more options, but it can make the images look awful as well. The image will not gain more clarity, but the original resolution of the picture will get lost.
Choices
The theme that brands pick out for their filters has to justify the purpose of the products and services they provide. If the filters provided by the brand name do not support the cause of the company, then the audiences will get confused with the filters and services of the brand.
Socinator is an Instagram automation tool that helps in the process of uploading posts. It will help you schedule your posts so that you never miss out on reaching out to your followers with the latest posts.
It is a cost-effective tool that can be used in creative Instagram marketing ideas, starting from small-scale to large-scale businesses.
Check Out The Most Popular Instagram Filters
Well, after running a thousand analyses, we have come up with a list of filters that are getting used the most.
Clarendon
It is not a surprise if this filter tops the list because of some impressive features to offer. This filter will add light to lighter areas and dark to darker areas of photos to create contrast. You can add this filter to your creative Instagram marketing idea to strategize your posts.
Gingham
The filter provides a beautiful vintage feel to the photographs on which it gets used. This filter will give you a vintage vibe by introducing a slight haze and desaturation. It’s a perfect filter for introducing stylish products to your potential audiences.
Juno
If the audience makes use of the filters, it will help them get a subtle warm tone in their images. This filter is one of the best creative Instagram marketing ideas because it can add slightly increases the contrast and saturation of the photo. It can help you make the picture looks more vibrant for your Instagram posts.
Introducing Instagram AR Filters
Instagram AR filters are a feature in which the filters get over the images that the camera captures. These filters are available for Instagram stories used by brands for better advertising.
No doubt the filters on Instagram are fun, but the users will get more intrigued by the augmented reality effects that filter provide. The brands can use creative Instagram marketing ideas for their AR filters by following simple steps.
But if Instagram already provides filters, why do we need to make use of AR filters? Well, here is a list of reasons behind it.
Nature Of The Brand
The AR filters help the users take the feel of the filter. It is interesting because some filters are designed to be playful so that the users enjoy using filters. Later the user can check out the profile to know more about their product or services.
Connect
We have already discussed the look and feel of the AR filters are way more interactive than the other available filters. So the Ar filters help to build a connection between the brand and its followers.
Be One Step Ahead Promotion Ideas for Instagram
All the brands have creative Instagram marketing ideas and started incorporating Instagram filters while maintaining the theme of their posts. But AR filters are still new to the platform. Hence most of the brands do not make use of AR filters.
So the brands smartly playing with AR filters gain more reach and audience engagement on their profile.
Use Creative Instagram Marketing Ideas For Brand Awareness
The brands can increase awareness within the audience by creating AR filters that promote their brand. Hence the users who apply these filters will be able to know more about the brand that has added the filter.
Also Read:
The Best Instagram Tools You Should Try In 2023
11 Best Marketing Ideas To Skyrocket Your Social Media Marketing Campaigns
What to Post on Instagram-10 possible Instagram post ideas to boost your business!!
To Wrap It Up:
Filters are fun to use with marketing strategy, you can be a game-changer for your business, so make sure to use them by following these simple steps.
The filters will help you get a more refined picture quality which will interest your followers to check your content. I hope the article helped you know more about creative Instagram marketing ideas with filters. Is there something that we can include? Please drop your thoughts in the comments below. I would love to hear from you!
