How To Do Reddit Sentiment Analysis & Learn Customer Insights?

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How To Do Reddit Sentiment Analysis & Learn Customer Insights?

Being a Reddit marketer, you might have been facing difficulties learning the behavioral characteristics of your target audience. If yes, then Reddit sentiment analysis is an answer to all your queries.

Often marketers overlook Reddit by not making it a part of their social media marketing strategy. However, with more than 430 million monthly active users, Reddit marketing seems promising to many marketers. Still, using the potential of Reddit is a hard nut to crack. That’s why modern marketers would like to invest in Reddit analytics tools.

Nowadays, you can easily avail yourself of such analytics tools, which allow you to check on the sentiment of Reddit users. Reddit user analysis has become a common practice for many Reddit marketers. In this blog, you will get a brief on – what is Reddit sentiment analysis. And, How it can help you learn more about your target customers.

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Understanding The Need for Reddit Sentiment Analysis-

You may already know that people on Reddit have strong communities. People publish all kinds of posts, including text, images, videos, and even share web links. But most users would like to share their thought in text format, usually in the form of comments.

Basically, it seems more like a discussion platform where people can share their views and opinions on different topics. You can create your subreddit community where you can share your thoughts about entertainment, books, programming, arts, culture, healthcare, or anything.

Although marketers advertise their brands on Reddit, most people don’t want to see ads on Reddit. That’s why marketers prefer to get the Reddit sentiment analysis report, which helps them know whether the audience is in favor of their brand or against it.

Yes, Sentiment Analysis is Possible On Reddit!

Nowadays, we have AI tools and software that can use machine learning. Using the NLP techniques, such tools can somewhat understand human language and derive sentiment based on comments, upvotes, and downvotes on Reddit.


Following are the steps of the Reddit sentiment analysis:

  • First, select the Reddit post link for which you want to run sentiment analysis.
  • In the next step, the data is qualified for further breakdown into the form of various data types like images, text, audio/video, etc.
  • In the third step, the machine learning Reddit data analytic system analyses the sentiment behind the data, which can be either negative, positive, or neutral.

The ML collects a lot of data and compares them using natural language processing to catch the sentiment and assign appropriate scores accordingly. Based on the analysis score of every data, it aggregates all the scores to get a collective score for a topic on Reddit, which is called the overall sentiment score of a Reddit post.

Whatever tool or software you might be utilizing for Reddit sentiment analysis will get you visual reports like graphs or pie charts to make you understand better.


Do Reddit Sentiment Analysis Help Marketers Gain More Customers?

Yes! Since most brands and eCommerce retailers are already investing in Reddit marketing, knowing the likes and dislikes of the audience would be beneficial for marketers. Sentiment analysis on the Reddit platform can be helpful for marketing, as it helps them to get an edge over their competitors. Here, we’ll be showing how it works for marketers.

Discover Issues With Products/Services

People discuss various products and services on relevant subreddits. For marketers, who sell similar products, it would benefit them to know whether the user has a good or bad experience with a purchased product. By investigating the discussions of such subreddits, marketers can learn about the pain points of their target audience. And accordingly plan their advertising strategy to claim more sales through Reddit marketing.


Understand Customer Needs & Marketing Trends

Based on the trend change, people also use to make changes in their buying behavior. And to learn about customers’ behavior, marketers can also do Reddit user analysis. It would help them to know about the coming trends that most of their buyers are following. If you do customer experience analysis on Reddit, you might be able to learn about only a limited group audience. You may also use other social media platforms to gain more information about what your audience is expecting from you.


Educate Your Potential Customers

Nowadays, brands also ask for open discussion with the audience. It helps them educate audiences about their products, recommendations, and offerings that could benefit consumers. Many markets also use Reddit analytics tools to learn about the interest of their target audience. And it helps them to reach out to the potential audience who intend to purchase their brand products.


Audience Interaction

Reddit sentiment analysis can also be good for reaching newer audiences who would like to interact with your brand. If you genuinely try to assist your potential customer, people in the community will also support you and your brand to succeed. Further, the researching the sentiment, you can also learn whether your marketing strategies are working or not.

With so many things to manage, it would be difficult for marketers to engage with the audience regularly. They can use automation solutions to manage and monitor their post and interactions with audiences on several subreddits platforms.


Sociantor is an all-in-one social media automation solution using which you can easily automate your activities on Reddit. Also, it has an analytics section, which helps you read the audience engagement to know whether your marketing is working well or not. Along with the post and comment scheduling option, you can auto-subscribe/unsubscribe communities, auto-upvote/downvote, and manage multiple accounts with proxy support. Unlike other automation software that only offers automation on a single social media channel, you can use Socinator to manage several social media channels like Facebook, Instagram, Twitter, YouTube, Linkedin, Quora, Pinterest, etc.


Reddit sentiment analysis is an incredible way for marketers and advertisers to get accurate information about the interest of their potential customers. However, while trying to get data-driven growth for your business, you have to work harder on the data analytics Reddit. That’s why relying on Reddit marketing tools like Sociantor is the best option, which not only lets you manage Reddit but also you can manage and monitor several social media channels without much effort.

So what’s your take? Don’t you want to enhance your Reddit marketing strategies? By examining the sentiment and interest of audiences, you will get insights that will help you grow your sales.

If you have any further queries about Reddit sentiment analysis, mention them in the comments section.

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