Target Customers With Facebook Remarketing (Plus Tips)
“Facebook dominates the social media landscapes”. Yes, it’s true.
In comparison to other social media platforms, people are mostly spending time on Facebook.
With 2.6billion monthly active users worldwide, Facebook is the most engaging social media platform with maximum reach and engagement. It is an essential perk that most marketers prefer to run their marketing business on this platform.
Marketers try to reach maximum audiences through Facebook and increase their conversions. But sometimes, the bounce rate of Facebook users on your website increases which can get tracked through the Facebook pixel.
To get the users who visit and leave your website without any required actions, marketers use the process of Facebook remarketing through which it is possible to retarget those bounced users and try to increase the conversion rates.
Just imagine that you are running an eCommerce store. With your ad campaigns, you are successfully getting engagement on your website. But after a few months, you noticed that the bouncing rate on your pages is increasing. It made you realize that audiences are on the edge of conversion, but you fail to convert and lose them.
It is where Facebook remarketing comes into play with your retargeting ad campaigns. Now, let us know how Facebook remarketing works.
Facebook remarketing works relevant to remarketing of google ads. The only difference is despite showing ads on all your networks, it shows your ads on your Facebook platform. Facebook remarketing is also known as custom audiences.
When someone visits your site and interacts with your business brand, a code gets tagged to them for tracking, so that when they scroll their Facebook feeds, they will get a pop-up to remind them what they are missing. It may be an answer to one of your questions, “ how do Facebook remarketing works.
Now let us know the benefits of Facebook remarketing.
Perks with Facebook remarketing:
- Facebook remarketing helps to remind the prospects of your business brand.
- Through Facebook remarketing and retargeting, you can improve your conversion rates.
- Facebook remarketing helps the marketers to get relevant ads to previous actions.
- As I have said earlier, Facebook remarketing enables the markets to revisit the users and increase sales who once landed on your page and bounced back.
Let me clarify one thing that Facebook remarketing is not equal to or relevant to stalking. It is just the process of identifying the audience through Facebook pixel and retargeting them through ad campaigns. This strategy is getting utilized by most marketers to fill their marketing funnel with sales and leads and improve their ROI. But how? Let’s see.
How to do remarketing on Facebook to improve your ROI:
Cost-per-click should be low:
Facebook remarketing cost-per-click should be lower than the search engines because, in search engines, we search for a product and ask for their service. But when we are on Facebook, marketers try to convince the audience with their ads and provide them with their services.
To get more conversions, focus on consistency and quality of marketing. When you customize the content of your services and give insights to your customers, they know when they visit your website. Facebook remarketing and retargeting give you a higher cost-per-click in comparison to other Facebook marketing campaigns.
When you try to convert visitors who land on your website for the first time, it is hard and takes time. In most cases, people visit your site and click away to visit other websites for comparison.
Sometimes, they forget your name and may not get back to your site, making you lose sales. Otherwise, there must be a lack in your selling point that had made a minor difference to lose a lead.
In these situations, website remarketing acts as a remedy. When those visitors see your ads for the second time, it increases the chance of completing the purchasing cycle.
Increase your reach:
When you remarket to your potential customers, they get more engaged and generate trust and loyalty for your brand. It will further increase the chance of a conversion. They will make purchases from you no matter what the cost-per-click is.
As a marketer, you might get to maintain many more social media platforms other than Facebook. As we know that to stay alive in the minds of your audiences, there must be consistency in post updation. How do you manage your social media platforms? Is it the human hands that keep your social media platforms organized? Or are you using any software tools for it? Let me help you with a suggestion.
If you are already using one, it is okay. You can skip this part, or else you can also check out how to increase your reach and improve your social ads campaign.
Best social media management tool | Socinator:
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There are many social media management tools available in the market out there. But Socinator is one of the best social media management tools to manage your social media in less time. It is an all-in-one social media management software used for easy automation by busy marketers.
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How to create Facebook remarketing ads?
Following are the steps to create Facebook remarketing ads.
Step-1. Open your Facebook business page and click on the “Create” option. There will be an option of “Ad” over there.
Step-2. Now, fill in the details. There is a text box where you can fill the purpose of your ad within 90 words. Below is the type of images where you can choose one from your storage. Then when you come to customize the targeted audience, choose as per your choice or leave it by default.
If you want to make any changes, you can click on the “edit” option or click on the “create new audience”.
Step-3. Do you want to “promote your business locally”? Yes, there is an option to get connected to your local audiences and steal their attention through Facebook remarketing ads. By clicking on this tab, you will get few options to narrow down your remarketing. The following options are Age, gender, and location of the targeted audiences.
Step-4. In this step, you can Promote your website. Make sure you have the website URL with you to move forward. Also, you can set the ad duration to identify the upcoming investment on those running ads.
Step-5. There will be an option called “getting more leads”. This option will navigate you to a new window to gain some insights into your potential audiences. Also, here you can add a call-to-action button to sign up.
How to create Facebook remarketing campaign:
Here is a step-by-step guide to run Facebook remarketing campaigns.
1. Go to Facebook ads manager:
When you open your Facebook business page, you will see the ads manager on the left side of the page. Clicking on the option will navigate you to the main page of the ads manager. Now, add a Facebook pixel to your site.
2. Set up your Facebook custom audience:
After adding a Facebook pixel to your site, get to create a custom Facebook audience. When you open the ads manager, on the top-left corner of the ads manager, you will get an option called “Audiences”, click on that. Here you can create your custom audiences according to your website visits or a particular page of your site which you want to target.
After placing the URL to target and create your custom audience, Facebook will automatically save this. It will start to populate to all the visitors of your page.
3. Set up your Facebook remarketing campaign:
After creating your custom audiences, it is time to set up the remarketing campaign. In this section, choose an objective called “send people to your website”.
After selecting this option, you will be navigating to a page where you will customize your audiences, budget, and placements that you want to allocate in this ad campaign. Here you will add your custom audience that will be visible in the dropdown.
4. Now, you are ready to create ads!
Finally, we are in the fun part!
In this part, you will add an image that will suit your ad campaign with a headline. Try to keep a simple ad image that will appear naturally in the news feed. It can give you more clicks. Also, add a description that will go with your topic and targeted audience.
Follow these steps and move forward with your next campaign. If it is your first time, you may not get success, but learn from your experience and continue to move forward to fill your marketing funnel with sales and leads.
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So, here we end. I hope you understood that Facebook remarketing is equally essential as usual Facebook marketing. This process gets utilized to bring those bounced customers back to your website once landed on your page and clicked away without any required action.
Also, getting help from the social media management tools to manage your social accounts is one of the best options to save time and utilize that time in other essential work. So, it is time to work smarter with the software tools and remain stressless.
I hope you like this article. If there is any query or you want to add something to this article to make it more valuable, frame your voice in words and reach me through this comment box below. I would love to hear from you!