What are the most important IG tools and features?We will talk next about Instagram’s tools and features and their importance for marketing experts. If you want to use this social media as a marketing tool, here is what you need to know. You have the chance of using organic posts and also paid ads. Instagram has introduced all of these functionalities to help businesses with their growing process.
Stories featuresOne of the most important IG tools is represented by the stories. Your followers can see them for 24 hours after you have posted. They are similar with Snapchat’s functionality. You will be able to post videos or clips to your stories. The other ones will be able to see them on the top of their newsfeed as small circles. You can use this feature in different ways, such as:
- Up to 15 seconds of video recording;
- Up to 10 seconds of image view;
- Use stories to send direct messages;
- Use story additions with no limits.
Video FeaturesInstagram videos are similar to photo posts. You will be able to add a video with a 60 seconds length. You can tag the location, add filters or a caption before you go ahead and share the content. By using this functionality you will generate more user engagement compared to posting only a regular photo.
Live VideosThere is a difference between live videos on Instagram and Instagram’s video feature. This is because live videos are transmitted right at the moment when you are filming something. They work like this:
- Your followers will be notified once you go live;
- They can add comments or likes in real time while your live stream is running;
- The video is not saved to your account, it ends after you stop filming.
Using notification for your favourite accountsMaybe it’s not important for your business to receive notifications from the accounts you are already following. But it’s essential for people who are following you to receive your notifications. You need to know that you can use this feature from your mobile application. If you want to turn on the notifications’ option, you need to follow the next steps:
- Access the profile you want notifications from>click the three dots and select “Turn on Post Notifications.”
- Once you will activate this feature, you will be notified every time an account will upload new content.