How To Use Twitter For Business: 7 Steps for Successful Twitter Marketing
Nowadays, it has become a business trend on social networks where brands want to communicate with their fans and customers more effectively. In fact, you can see that businesses with all different scales are quite active on social media platforms.
Especially from a business perspective, you can see that Twitter is one of the most authoritative platforms. And without any doubt, Twitter is an excellent tool for marketing with more than 300 million monthly active users around the world. According to our analysis, an average user follows 4 to 5 brands on Twitter. That means if you can really put some fine Twitter marketing strategies, you could be able to grow your business further ahead.
Tap on Play To Listen Podcast:
How To Setup A Twitter for Business Profile?
So if you are ready to use Twitter for business and want to set up a business profile, here we are showing you the steps you need to follow:
- Signup on Twitter to create an account and feed it with your business information.
- Now create a Twitter handle for your business, which will be used for @mentions.
- Add the brand logos and graphics as your business profile picture and header.
- Change your profile name based on the name of your business. And write a bio describing your business with address location and relevant links to your business.
Now you are all set and ready to use Twitter for business. All you need to do is grow your followers on Twitter so that you can get a better reach for your tweets. Start sending out some relevant tweets and follow those who might be interested in your business. You can make use of Socinator automation to schedule your tweets and auto-follow other people. And while doing so, make sure to balance out the followers to following ratio so that it won’t hurt the reputation of your brand.
Benefits of Using Twitter For Business-
Before moving any further to know more about Twitter for business, first, you must decide on a few goals for your Twitter marketing. Here we are showing you some of the reasons why Twitter marketing is so effective and what are its benefits. Accordingly, you can set your goals that will help to enhance your business growth.
When starting an online business the first thing that comes to mind is how to get more people to know about your brand. Twitter gives you this excellent platform where you can make some quick tweets to raise the voice of your brand. And it might even help you to gain a few followers who are really interested in your brand and would like to do business with you.
Generate Leads & Sales:
After growing your brand following on Twitter, you will be able to connect with more people who would like to buy your products. And you can target such potential buyers to generate more leads for your business. It will not only help you to reach a new audience but also helps you to interact with existing customers so that you can discover more conversion opportunities for your business.
Connect With Customers:
You can also use Twitter to build customer relationships for your brand. If you interact with your customers and sort out their queries, you will be able to earn the trust of users in your business. And eventually, it will help you to develop a strong brand reputation for your growing business.
Build Your Brand Community:
Now, if people are really connecting with your brand and more people are joining you on Twitter, it’s time to build a brand community. Encourage people in your community to spread your voice by retweeting it again and again. That way, your brand voice can reach more and more people. And eventually, it will help you to gain better engagement and conversion in your business.
7 Steps to Follow For Using Twitter For Business-
Follow To Get Follow Back:
If you follow more people on Twitter, there is likely a chance that people follow you back. So initially, you can start following more and more people on Twitter so that you can get more followers in return. While doing so, make sure to follow only the people who are interested in your brand and could be converted later. You can also add influencers, other brands, and competitors to your following list so that you can also evaluate their posts. And accordingly, improve your own posting style.
Schedule Your Tweets:
As you know, there are more than 500 million tweets each day. And if you want your tweets to survive in the news feed, then you have to keep posting your tweets regularly. However, it’s not necessary that you will be able to make attractive tweets each day. To overcome this, Twitter has an option which lets you schedule your tweets so that can be ahead of time. Now, you can create your tweets in advance and schedule them for any specific date and time. While if you are looking for a tool that not only helps you to schedule your tweets but also have other automation features (auto-follow, auto-follow back, auto-like, auto-reply, etc), then you can make use of Socinator that can really help you to build a dominating presence on Twitter.
Follower To Following Balance:
Once you have built a social status for your brand on Twitter, you need to make sure to maintain it. So your first job is to gain more Twitter followers. However, you can’t just randomly follow others to get follow back in return. As it will disturb the balance of follower to following ratio. To build a better reputation for your brand, you should have more followers than your following count. Ideally, it’s better to have a following/followers ratio close to 1 or even less than that.
Know Your Competitors:
By knowing your competition, you can evaluate your own marketing performance on Twitter. Also, it would help you to find the right audience whom you want to target. As people following your competitor’s brands are interested in relevant business as yours. So what you can do is try connecting with such users. Using the Socinator tool, you can search for such followers and extract their data using relevant hashtags and keywords. While you can apply the same data to target more your relevant audience on Twitter to bring more retweets, like share, and engagement on your own tweets.
Get More Retweets:
Encourage your audience to amplify your brand voice on Twitter by getting more retweets. If your posts are getting more retweets, then it means that people are recognizing your posts. And it would spread over to more and more people so that you will get better visibility and engagement on your tweets.
Create Twitter Ad Account:
So, if you are using Twitter for business, you must have a Twitter ad account also. Without that, you can’t be able to do paid promotions. After login, just go to ads.Twitter.com. Enter your time zone and you are ready to go. It gives you access to the Twitter ad manager, from where you can create paid advertising campaigns.
To increase the audience reach of your tweets, make use of promoted tweets. It’s a paid advertising method in which you can display your tweets into the newsfeed of people who are not following your account. That way, you might be able to capture the attention of some users and get them converted into your followers. Besides that, you can also use paid Twitter ads to promote new trends, your Twitter account, or any special moments.
Besides that, you also have these automated Twitter ads, which automatically promote your tweets and your brand profile. Especially if you are new to Twitter advertising, this feature can really help you.
If you haven’t been advertising on Twitter, there isn’t any doubt that you are missing great opportunities for your business. Twitter for business has evolved over the period of time. And now, it has the ability to get a better connection with the audience. Hope that you can make use of the tips given in this article to gain more benefits for your business. If you have anything more to add on, please mention them in the comments section given below.