With 330 million monthly active users and 145 million daily active users, Twitter continues to maintain its status as a popular social media platform increasingly beneficial for most businesses and marketers.
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As we all know, Getting followers and social media presence requires a lot of time, it is not easy to get audience engagement and clicks on your post.
So, the question is, how to increase Twitter engagement rate? How to engage active users of Twitter with your posts and get clicks on your content?
In this article, we are going to discuss what Twitter engagement rate is and some easy to implement tips to increase the engagement rate of Twitter that can get you more clicks, conversions, and brand awareness.
Keep on reading to make your business tweets sound more interesting than the trailer of an upcoming Hollywood movie!!!
What is the Twitter engagement rate?
The main purpose of posting on Twitter is engagement. In other words, when someone engages with your post, it is called a Twitter engagement. It also includes creating interest and traffic on your posts.
There are several ways in which the audience can interact with you through your content. They are:
- Retweeting
- Replying
- Following
- Liking
- Following your links
- Using Hashtags
- Viewing your cards
- Viewing embedded media
- Expanding your tweet
The number of times the audience does these things is the total number of your engagements. Through this number, you can calculate your engagement rate.
Why is the Twitter engagement rate important?
Twitter engagement rate is the percentage of viewers who view your posts and engage with them. You can calculate your Twitter engagement rate by dividing the total number of engagements by impressions and then multiplying them to 100.
With your Twitter engagement rate, you can analyze your brand’s Twitter marketing. You can compare your analysis with:
- Your competitors
- Others within your industry
- Other organizations.
Your engagement rate can tell you how your content is performing and how relevant it is according to the interest of the viewers.
For example, if you are having 100 followers and out of 100, 20 are interacting with you, it is fine and good. But if you have 10,000 followers and only 20 are interacting with you, it is less impressive indicating that your content is not relevant or not of high-quality, etc.
The engagement rate is important because it gives us information about the viewers who engage with our posts. Retweets and replies can help you start conversations with your audience and interact in a meaningful way.
After discussing the Twitter engagement rate and why it is important to us, let’s see how we can increase it.
13 tips to increase Twitter engagement rate:
1. Engage with other users content:
When you want your content to get more engagement, you should start with some actions like:
- Like and share their content
- Respond to their content
- Follow your users
- Retweet their content
When you do these things, they will also give a response to your posting. Not only engagement, but this will also help you to build a strong relationship between you and your users. Along with the interaction, you can also share the benefits of your brand/business.
2. Share a variety of links:
To get clicks, the easiest way is to put links on your website. Sharing links will help you redirect your viewers to your website, your other valuable contents or if you want to share some other resources, you can do through links.
Whenever you like someone’s content, just share it and tag the content creator. They will appreciate it along with your users.
Sharing links can grab the attention of the users towards your posts. It will build relationships between you and the users.
It will also create a relationship between users and the content creators whose content you are sharing. Later, your post may get shares.
3. Respond when someone tweets to you:
When a user tweets at you, you should always respond in any way. It can go a long way. A response can be powerful if a user has tagged you or tweeted you in a post that can create a conversation.
Give priority to the criticism or upset customers and respond to them as soon as possible.
Responding to someone will not only compel them to reply back but also in the future they will engage with your post.
4. Know your peak hours:
There is a time when maximum users will be active on your site which can give you more engagement. You have to track those peak hours and use it for posting. You will get more views with more engagement and clicks on your post.
Most studies have shown that posting during day hours get more engagement.
Brands use a lot of tools to handle posting during these peak hours. One of them is Socinator. It is a social media management tool that manages social media platforms. It can handle all your social media profiles from a single dashboard.
You just need to schedule the time and date of posting. It automatically posts your content according to your scheduled date and time.
It has many other automatic features like auto-post, auto-repost, auto-like, auto-follow, auto-unfollow, auto comment, etc. with Socinator, you can manage your social media work with less manual work.
5. Use Twitter ads:
Within a less time when you want to get more engagement especially when you do not have enough followers to get you more engagement, you can use Twitter ads.
Though they are more expensive, they can help you when you need engagement in a shorter amount of time.
6. Always use hashtags:
Tweets with hashtags are an essential part of Twitter. Using hashtags can help users to find you with relevant hashtags. This can also increase engagement.
1065% of engagement is increased with hashtags rather than the tweet with no hashtag. Also, 33% of tweets with hashtags get retweeted than other simple tweets.
Along with the additional eye-balls that you may get with hashtags, it fits into the culture of Twitter.
Always try to use one hashtag because 69% of tweets get retweeted with single hashtags. Another way to increase engagement is to have a trending hashtag with each tweet.
7. Share images:
With limited characters, images go a lot faster. You should post images on some of your tweets because images get 313% more engagement.
When you want to share a graph or a photograph, images are best to display. You can use four images in a single tweet. But a single image is also enough to drive engagement.
8. Post videos:
Images are better than text posts, but videos are best of all. It attracts people more than images. 80% of users on Twitter like to watch videos on social media platforms. Studies have shown that Twitter videos attract more users and create engagement than any other.
Videos can give a real-time experience. They create better engagement than any images.
9. Ask for retweets:
When you want something, you should not hesitate to ask. So, asking for retweets directly in the content itself can create more engagement in the form of the retweet.
For example, at the end of the video, asking please share or please retweet. Some brands also offer gifts, coupons, prizes in return if they share or retweet.
10. Use clean, straight forward language:
Always use simple language to describe the link which you have shared in your post. Don’t be so complicated.
Within 280 characters of Twitter, you have to describe your content, get a click, and engage. So, to get relevant clicks always get to the point of describing your content in a way that will attract your viewers.
It can be difficult to create content within 280 characters but still, you have to generate meaningful content that your audience will like.
11. Ask question:
One of the most important tactics to build engagement in the marketing field is asking questions to your audience and trying to interact with them.
People love to share their experiences if you respond to their opinion. You can also ask them about your new product and what they want to do with it.
You can share offers on your product according to their choice, promote your product, and build a good relationship with your customers.
12. Use Twitter cards:
With 280 characters on Twitter, it is quite difficult to add everything that we want and make it count. So here we can use Twitter cards.
With the help of Twitter cards, you can add more content to your tweet. Twitter cards like summary cards, product cards, photo cards, etc. can make your tweet larger, dynamic, rich with more attention to it.
You should validate your website with Twitter and add Twitter card metadata to your website. You need to follow this to make your posts more dynamic and rich.
13. Use shortened links:
Use short links while posting your content. Using shortened links will give you more characters and can give a clean look. Short links can be easily memorable by the viewers and can give you more retweets.
You can take the help of Google’s URL Shortener to make your link cut-short while posting.
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At the end:
Well, it was a long but useful article providing you the best tips which you can use to increase your Twitter engagement rate.
Don’t forget to try Socinator software to manage all your social media platforms and experience the best output.
Which of these tips do you think will be helpful for your next posting? Have you decided yet? Leave me a comment and let me know what you think. I feel glad to hear from you.
