Whether you are a pro at creating content, or just a tiny mom and pop, you know about the value (and necessity) of Facebook these days. Facebook loves to keep digital marketers on their heels, from launching new ad formats to continuously changing the size and specs of existing pictures and Facebook video specs.
It is not everyone’s cup of tea to keep up with the constant release of new video formats. Now that organizations rely on video content more than ever, it is crucial to personalize your video to gain greater attention. After all, being relevant and catching the attention of your audience is a never-ending struggle for marketers.
And as you already know, Facebook is the place for you to shine and the site to reach eyeballs online. That means they will always figure out the best way for your videos to draw in viewers.
So, are you struggling to keep on top of all the changes to Facebook video specs?
Well, now you are in the safe hands of this handy cheat sheet! Join us on a journey to learn about Facebook video dimensions, best practices, sizes, and specs so you can figure out which ones are right for your company.
Also, hit the play button to listen to this podcast.
Facebook Video Specs
Optimizing video content for Facebook is difficult, owing to the numerous methods by which it provides video to its viewers. So, let’s start off with the easy peasy Facebook feed videos.
1-Facebook Feed Videos:
Shared postings are by far the most frequent kind of video on Facebook. Posting of videos like this by businesses or friends appears on your Facebook page. While organic reach on Facebook is not as simple to come by, it is still a feasible option for sharing the video. Landscape and Portrait are the two video angles available.
Recommended Facebook Feed video specs:
- Minimum width: 600 pixels.
- Resolution: Upload the highest-resolution video that meets the recommended file size and ratio limits. Note that mobile renders videos to the aspect ratio of 2:3.
- Maximum Size: 4 GB
- Recommended formats: .MP4 and .MOV
- Minimum video length: 1 second
- Maximum video length: 24o minutes
- Video Dimensions: 1280 x 720 for horizontal and portrait.
- Maximum frames: 30 fps
- Aspect Ratio: The landscape aspect ratio is 16:9. For Portrait, it is 9:16.
- File Type: MP4, MOV, or GIF
- Captions and sound: optional but recommended
2- Facebook Story Videos:
Facebook has also launched the Stories feature, which allows users to delete brief photo or video updates after 24 hours. Stories advertisements, which run in between sets of user stories, are accessible in addition to user-generated organic postings. While most users will be posting real-time and organic updates from their phone’s camera without worrying too much about video specs, the rules for both sponsored and organic posts are the same. So, let’s look at the Facebook video ad specs of stories.
Recommended Facebook Story’s video specs:
- Minimum width: 500 pixels
- Resolution: Facebook recommends you upload the highest resolution source video available that meets the size and ratio limits, without letter or pillar boxing (black bars).
- Maximum Video Size: 4GB
- Video Duration: 1 second to 2 minutes
- Ratio: 9:16
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Captions and sound: Not available
3- Facebook 360 videos
360 videos on Facebook offer a unique and engaging method for your audience to engage with your content. By moving their device around or dragging their cursor or finger across the video, viewers may get a 360-degree perspective of the surroundings. I make 360 videos ideal for immersing your viewers in the scene.
Recommended Facebook 360 video specs:
- File type: MP4 container
- Minimum width: 600 pixels (length depends on aspect ratio).
- Maximum Size: 10 GB
- File length: 30 minutes maximum
- Video length- Up to 240 minutes.
- Resolution: As high as possible with max 4k input (4096 x 2048)
- Dimensions: 2:1 Display Aspect Ratio
- Frame Rate: Up to 60 FPS
- Depth: Monoscopic
- Audio Codec: MP3 or AAC audio
- Projection Format: Equirectangular
4- Facebook Carousel Videos
Facebook Carousel Video advertisements enable businesses to display numerous videos (or pictures) and a link within a user’s Facebook feed. Its popularity has risen because of its unique scrolling function, which allows users to examine more material before clicking a link. In fact, Carousel Advertisements were ten times more successful than regular social network ads.
Recommended Facebook carousel video specs:
- Minimum carousel cards: 2
- Maximum carousel cards: 10
- Aspect ratio: 1:1
- Resolution: 1,080 x 1,080 pixels
- Video maximum file size: 4 GB
- Video duration: 1 second to 240 minutes
- Aspect ratio tolerance: 3%
- Video length: up to 240 minutes (15 seconds recommended)
- Video file format: MP4, MOV or GIF
5- Facebook In-stream videos
In-stream video advertising appears when viewers are watching another video on their Facebook page, as the name implies. Ideally, your advertisement will stop a popular video with a big number of views. In-stream advertising is similar to traditional television commercials. Your in-stream advertising can now include sound and subtitles.
Recommended Facebook In-stream videos specs:
- File Type: MP4, MOV, or GIF
- Minimum video length: 5 seconds
- Maximum video length: 10 minutes (limit may vary depending on objective)
- Max file size: 4 GB
- Recommended video ratio: 16:9 or 1:1 (but supports from 9:16 to 9:16)
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
6- Facebook Collection Video(for Mobile)
Collection video advertisements optimized for mobile devices also allow you to highlight different features of a single product or promote many products in a single ad. It works like this: you have a single cover picture or video and a collection of numerous photos beneath it. The immediate full-screen option increases client engagement and makes it easier to make mobile transactions.
Recommended Facebook Collection Video specs:
- Recommended video resolution: 1080×1080.
- Max aspect ratio: 1:1
- Maximum video file size: 4 GB
- Video Dimensions: 1200 x 628 (Landscape and Square)
- Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square)
- Maximum Video length: 120 minutes.
- Recommended size: 1200 by 675 pixels
- Maximum frames: 30 fps
- File types: JPG, PNG, MP4, MOV, GIF
7- Facebook Cover Videos
Facebook Cover Videos are a quick and easy method to convey your brand’s individuality. The cover video is frequently the first thing people see when they visit your Facebook Business Page. For businesses, Facebook Cover Video is essentially a free promotional opportunity that you should not overlook. So, what are the specs for Facebook video cover? Head on to know.
Recommended Facebook Cover Video specs:
- maximum resolution: 1080p
- Recommended size: 820 x 462 pixels
- Ideal aspect ratio for mobile: 640 x 360 pixels.
- Ideal aspect ratio: 16:9
- Recommend Facebook cover video size: 1.75 GB.
- Minimum video length: 20 seconds
- Maximum video length: 90 seconds
- File format: mp4 or .mov files
So, that was all the Facebook ad video specs that you must keep in mind before you draft any ad or plan any content. But getting yourself a helping hand can ease your tasks and lessen the stress by almost half. Head on further to know about
Socinator: The Legit Social Dominator
If you are looking for a suitable solution for Facebook video specs, Socinator, the most comprehensive Facebook video marketing software, is the way to go.
You can use this tool to engage on many Facebook profiles without signing in to each one and automate the process as you wish. When you choose Socinator, you receive a goldmine of automation tools! This tool provides you with any type of automation you can think of: Socinator offers you the comfort of wider reach to the uncharted area of social media automation technology. From automating your social profile according to the platform to altering the behavior and pace of the automation, you receive a wealth of automation tools.
It can let you automate every single Facebook activity you can think of: It allows you to automate all your social channels across nine different platforms, including Facebook, Instagram, YouTube, Reddit, Twitter, Pinterest, Tumbler, Linkedin, and Google+.
It enables you to automate every activity on your connected profile, including auto comments, auto-posts, auto DMs, auto sending and accepting friend requests/ connections/upvotes/downvotes, boosting youtube views, and much more.
Socinator will stop you from worrying about pixels and video lengths off your mind & you can focus and spend your time making punchy, snappy, & dynamic Facebook videos that show off your biz and bring in revenue.
Also, check out our latest blogs:
How To Create A Perfect Twitter Header To Make Your Profile Stand Out
Replacing Swipe Up Instagram Feature With Link Stickers
Wrapping It Up
So, there you have it.
These are all you need to know about Facebook video specs and sizes so you can start smashing your Facebook video marketing. You now know everything there is to know about making your first Facebook video.
All you have to do is be creative and create a video that wows your viewers. Creating engaging and professional-looking videos for your Facebook is just a few steps away from you.
Utilize these up-to-date Facebook video specs and utilize Socinator to manage your Facebook presence with your other social media platforms. You can plan posts, share videos, engage with the audience, and track the results of your efforts all from a single dashboard.
