Do you want to scale up your business through Pinterest marketing? If so, Pinterest branding can be an effective way to create brand awareness and reach your audience.
Pinterest’s visual-first format captivates viewers, making them eager to learn more and discover new ideas, products, and inspirations that resonate with their style or interests. Many users visit Pinterest specifically to check out products and services, with more than 85 percent purchasing while checking branded pins. No wonder, it creates a prime opportunity for marketers to reach new customers beyond traditional marketing channels.
This blog will explore building your brand using Pinterest brand guidelines and highlight some of the best strategies with examples.
Let us begin by understanding the fundamentals of branding and brand awareness.
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What Is Branding And Brand Awareness
Branding and brand awareness are closely related but have distinct meanings. Let us break it down:
Branding: Branding involves creating a unique identity for a product or service using elements like logos, colors, and messaging. This process helps consumers recognize and distinguish the brand from its competitors.
Brand Awareness: Brand awareness refers to how familiar consumers are with a particular product or service. High brand awareness means that people easily recognize and recall your brand.
Now that you are familiar with branding and brand awareness. Let us dive into Pinterest branding and explore what Pinterest is all about.
What Is Pinterest?
Pinterest is a digital pinboard that emphasizes visuals over text. It functions as a visual-based social bookmarking site where users can “pin” images and videos onto their boards to organize and share ideas. Everything on Pinterest revolves around images—whether you are discovering new recipes, home decor ideas, or fashion inspiration, everything is driven by visual content.
You can only post or share content on Pinterest with an image, making it a unique platform focused entirely on visual discovery and curation.
Why Is Pinterest Branding Important
This focus on visuals is powerful: 90% of users say Pinterest helps them decide what to purchase, and 78% find it valuable to see brand content. Additionally, 66% of users purchase after seeing a brand’s Pins. Pinterest’s unique visual approach makes it a key platform for discovering and influencing buying decisions.
We have an overview of why Pinterest brand guidelines are crucial. Now, let’s delve into Pinterest branding strategies, but before that, let’s set up your Pinterest account.
Setting Up Your Pinterest Business Account
Before leveraging Pinterest for branding, you need to set up your business account. Here is a quick guide:
- Set up a Business Account: Visit Pinterest for Business and create an account. A business account gives you access to analytics and other crucial features for measuring your branding efforts.
- Complete Your Profile: Make sure your profile has your business name, logo, and a strong bio. It helps users immediately understand who you are and what you offer.
- Claim Your Website: Claiming your website on Pinterest gives you access to analytics and ensures that your pins are correctly attributed to your brand.
Once your business account is ready, you can begin crafting and organizing content that reflects your brand. But before we dive into strategies let us understand Pinterest Brand Guidelines.
Top Pinterest Brand Guidelines
Pinterest guidelines are crucial because they help brands create a consistent, visually appealing, and recognizable presence that resonates with Pinterest’s audience. These guidelines ensure that content aligns with Pinterest’s unique visual style and user experience, helping brands reach users on the platform to discover ideas, products, and inspiration.
When brands follow Pinterest brand guidelines, they benefit from increased engagement because users are more likely to respond to content that is both aesthetically pleasing and consistent with the Pinterest look and feel. Consistent branding fosters trust and recognition; when users consistently encounter cohesive branded content, they grow more familiar with the brand’s identity and feel a stronger connection to its message.
Pinterest Branding Guidelines
Stay Consistent with Your Brand Identity
- Color Palette: Use your brand’s color scheme consistently across all pins, boards, and profile imagery. This helps establish a recognizable presence that audiences can associate with your brand.
- Logo Placement: If adding a logo to your pins, keep it subtle yet visible. Avoid overwhelming the image; consider placing it in a corner or at the bottom of the pin.
- Fonts and Typography: Stick to brand-approved fonts. This keeps the content cohesive and on-brand, making it more likely to resonate with existing and potential followers.
Produce High-Quality Visual Content
- Image Quality: Use high-resolution images and graphics that look professional. Pinterest is a visual platform, so your brand’s pictures should be crisp and aesthetically pleasing.
- Vertical Pins: Pinterest favors vertical images with a 2:3 aspect ratio (1000 x 1500 pixels), as they fit better in the feed and attract more engagement.
- Text Overlay: When using text on your pins, ensure it is legible, minimal, and complements the image. Keep it short and engaging to draw in viewers without overwhelming them.
Use Brand-Specific Keywords and Hashtags
- Use keywords that align with your brand niche to help people find your content organically. Hashtags can boost visibility, particularly when tied to trending topics or targeted brand campaigns.
Highlight Your Brand’s Story and Values
- Showcase your brand’s story, values, and mission through carefully curated boards and pins. Boards can also be a space for sharing curated content that aligns with your brand identity, even if it’s not created by you.
- Personalize Your Profile: Write an engaging bio describing what your brand offers and why people should follow you. It is your chance to make a solid first impression on Pinterest users who discover your profile.
Leverage Pinterest Ads for Enhanced Visibility
- Promoted Pins: Use Pinterest’s advertising tools to increase your brand’s reach. Make sure that promoted pins still match your brand’s visual style and quality.
- Targeted Audiences: Pinterest’s targeting options allow you to reach specific demographics and interests, so customize ads to align with your brand and audience’s interests.
Follow official Pinterest Brand Guidelines.
- Pinterest has specific guidelines about logo usage, mentions, and content types that you should be familiar with, especially if you’re considering using Pinterest’s branding in any of your pins or marketing materials.
Now that we’ve covered Pinterest brand guidelines, let’s dive into some effective Pinterest branding strategies.
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Pinterest Branding Strategies
Pinterest branding can be very effective when it is done with a strategic approach here are some of the best personal branding strategies you must know:
Share Your Content
Unlike Instagram, Pinterest allows users to click through live links, making it a uniquely strong platform for distributing all types of content, including written blog posts. By creating eye-catching pins that link directly to your blogs, you will guide users from visual discovery to in-depth reading.
When you distribute your content across Pinterest, you are not just pinning random things; you are strategically placing your brand in front of people who love what you offer. Think of it as decorating a digital storefront where every pin showcases a piece of your brand’s story, attracting people who can not wait to learn more.
Engage And Build A Loyal Community On Pinterest
Pinterest is not just a platform; it is a community where millions come together each month to find inspiration, discover new ideas, and share their passions. The Pinterest board is not a static billboard, but a vibrant, interactive street where conversations flow both ways.
As you interact with and engage your audience, you are gaining followers; and also building a loyal community. These people feel a personal connection to your brand, trust you, and are excited to see what you will share next. This loyal community is more likely to support your brand, recommend it to others, and ultimately become customers.
Turn Engagement Into Loyalty
Every interaction on Pinterest is an opportunity to deepen the relationship with your audience. When you treat your Pinterest board as a place for meaningful exchanges rather than just a promotional tool, you create a space where people feel appreciated. It cultivates loyalty and motivates users to come back, transforming casual visitors into dedicated followers and customers.
Practical Tips to Foster Engagement
Respond to Comments
Make it a habit to reply to comments on your pins. A simple “Thank you!” or “Glad you liked it!” can go a long way.
Ask Questions
Encourage engagement by posing questions in your pin description. For instance, “Which of these ideas resonates do you like the most?” or “How would you style this into your home?”
Repin and Share
Show your followers that you value their content by repinning their pins. It not only builds a sense of community but also encourages more interaction.
Create Interactive Content
Pins that invite users to take action, like projects, quizzes, or challenges, can boost engagement and make your board more dynamic.
Celebrate Your Followers
Feature user-generated content and give shout-outs to your most engaged followers. It makes them feel appreciated and more connected to your brand.
Leverage Your Other Social Media Platforms
Share your Pinterest account on your other social media profiles. Encourage your followers on Instagram, Facebook, Twitter, and LinkedIn to check out and follow your Pinterest boards.
Connect with Like-Minded Accounts
Follow Pinterest accounts that align with your interests and brand. Many of them may follow you back, helping you grow your audience.
Learn from Your Competitors
Observe what your competitors are doing to attract followers. Analyze their strategies and adapt their successful tactics to enhance your Pinterest growth.
Incorporate Relevant Keywords
Use specific keywords in your pin descriptions and titles. It improves your visibility in Pinterest searches and helps users find your content more easily.
Collaborate with Influencers
Reach out to influencers and ask them to share your pins. Their endorsement can help expose your content to a wider audience and draw new followers.
Invest in Pinterest Ads
Consider setting up a Pinterest ads account. Running paid ads on the platform can significantly boost your reach and drive more traffic to your pins and boards.
Educate Your Audience
Use your Pinterest branding to educate your customers with helpful tips, how-to guides, and insightful information relevant to your products or services. Consider your brand as a wise friend, always ready to share valuable advice, making your audience feel smarter and more empowered.
How to educate and empower Your Audience
- Understand Your Audience Start by researching your buyer personas to determine the type of content that will be most helpful and appealing to them. Understand their needs, interests, and challenges, and customize your pins to cater to these aspects.
- Ask for Feedback Do not be afraid to survey your current followers and customers. Ask them directly what they want to see from your company on Pinterest. It provides valuable insights and demonstrates to your audience that you care about their preferences.
- Learn from Competitors Monitor your competitors to see what they are doing on Pinterest. Determine their strengths and pinpoint their weakness. Use these insights to brainstorm unique ways to present your content, ensuring it stands out.
- Dive into Your Followers’ Interests Spend some time exploring the boards of your current followers and customers. It will give you a better understanding of your audience, and what they are most interested in. Use this insight to craft content to connect with them.
Moreover, You can also use Pinterest analytics to determine your best time for pinterest posting.
We have covered some top strategies for effective Pinterest branding. Implementing these tips requires consistent posting, which can be quite challenging. Inconsistent activity may lead to a drop in engagement and brand visibility. To maintain consistency and keep your audience engaged, consider leveraging a social media automation tool. If you are looking for one, you’ve come to the right place.
Socinator – Pinterest Marketing Tool
Socinator is your ultimate tool for mastering Pinterest marketing automation. It simplifies your Pinterest activities, ensuring your pins reach the right audience at the right time. Here is how Socinator can revolutionize your Pinterest branding:
Auto Publish Posts
Avoid overwhelming your followers with too many pins at once. Socinator’s auto-post feature spreads your pins throughout the day, increasing their visibility. With this automation, scheduling your posts becomes effortless, ensuring a steady flow of content.
Add Video Pins
Make your Pinterest account more dynamic by adding video content. Socinator enables users to automatically pin videos from YouTube or Vimeo, allowing you to apply the same marketing techniques as you do with images. Engage your audience with varied and captivating content.
Auto Comment
Engage with relevant pins in your niche by leaving thoughtful comments using Socinator’s auto-comment feature. It increases your visibility and attracts people interested in your offerings, expanding your reach.
Auto Follow
Discover and connect with users in your niche effortlessly. Socinator’s auto-follow feature helps you find and follow accounts that might be interested in your content, building a targeted and engaged audience.
Auto Create Boards
Easily manage your Pinterest boards with Socinator. Create multiple boards for all your accounts in one place, making organization and content curation seamless.
Auto Follow Back
Build trust and foster relationships with your followers by following them back automatically. This auto-follow-back feature helps you stay connected with your audience, enhancing loyalty and growing your business.
You have gained valuable insights into Pinterest branding and how Socinator can help you stay on top of your strategies. Now, let us dive into some inspiring examples of how brands effectively showcase themselves on Pinterest.
Best Pinterest branding Examples
Here are some top Pinterest branding examples to inspire you and help drive your growth.
The New York Times: A Fresh Take On Pinterest
The New York Times uses Pinterest uniquely and refreshingly. Instead of focusing on breaking news, their pins showcase fashion, travel, and culinary delights.
Unlike many brands that use Pinterest for direct sales, The New York Times focuses on increasing brand visibility and sharing diverse content. They repurpose articles and photos from their main site, targeting audiences interested in lifestyle topics.
For example, they create Pinterest boards featuring press photos from events like the 2023 Met Gala and detailed celebrity portraits. This strategy allows them to reach different audiences and engagingly present their content.
The New York Times’ Pinterest account is a great example of innovative thinking, using the platform to showcase its content to a wider audience creatively and appealingly.
Mejuri Pinterest Branding #4: Fresh, Cool, And Community-Driven
Canadian jewelry brand Mejuri keeps its Pinterest profile vibrant and engaging by using user-generated content (UGC).
Thanks to their ambassador network, #thefinecrew, Mejuri has built a loyal online community. Their Pinterest feed, like their Instagram, is filled with beautiful user-generated content (UGC) that aligns perfectly with their aesthetic.
Mejuri has a dedicated Pinterest board for their community, showcasing their commitment to featuring UGC. You will find UGC on nearly every board they create, highlighting the beauty and diversity of their community’s contributions.
Etsy’s Pinterest Branding Strategy: A Lesson In Variety And Intentional Design
Etsy’s Pinterest profile is a treasure trove of diverse board topics, showcasing the power of variety in attracting and engaging followers.
When designing your Pinterest boards, it is crucial to do so with intention, and Etsy does this exceptionally well. They use strategic board names centered around popular keywords, such as “DIY Projects,” “Etsy Weddings,” and “Living Room Decor.”
Additionally, Etsy includes detailed board descriptions. These snippets add context and improve SEO, making the boards easier to find.
By following this example, you can create Pinterest boards that are both engaging and optimized for search visibility.
Hotel Chocolat Pinterest Branding
Hotel Chocolat’s Pinterest bio invites you to “welcome to the world of Hotel Chocolat.” And what a world it is!
They offer a high-end range of chocolates and alcoholic products.
Their Pinterest feed features delicious product shots, promotions, recipe guides, and seasonal inspirations. You can easily shop their products through direct links in their posts.
Hotel Chocolat balances shareable content with sales-driven posts, creating an engaging and effective presence on Pinterest.
Coca-Cola On Pinterest: Classic And Engaging
Coca-Cola, a brand everyone knows, stands out for how well they have brought their heritage content to Pinterest. Their boards feature the iconic red Pantone, making the brand instantly recognizable.
They post content relevant to current events, offering tips and supporting seasonal activities in a way that encourages sharing.
Additionally, Coca-Cola expands its brand reach with boards covering entertainment, recipes, and related products, inviting users to share content across various categories on Pinterest.
Conclusion
Creating brand awareness for your business on Pinterest can be a game-changer. This visual-first platform captivates viewers and turns casual browsers into loyal customers. With 85% of users making purchases through Pinterest, the opportunity to reach new audiences is immense.
Implementing these Pinterest branding tips requires consistent posting. Consistency helps maintain engagement and keeps your brand visible. However, managing this manually can be challenging. That is where a social media automation tool like Socinator comes in.
FAQs
How does Pinterest help brands?
Pinterest offers significant benefits to brands, creators, and merchants with business accounts. With a business account, you acquire access to valuable analytics, advertising options, and exclusive content formats that enhance your Pinterest experience. Signing up is free and easy, allowing you to quickly tap into these powerful tools to grow your brand on the platform.
Is Pinterest a better way to promote?
Pinterest is an excellent platform for promotion. Users actively seek out new brands and ideas, making ads useful and welcome. You can engage your audience throughout their entire journey, whether they are casually browsing, searching for specific content, or ready to make a decision.
