Are you an Instagram user? Definitely yes. After all, that is the reason why you clicked on this blog in the first place.
Let me rephrase the question, Are you an Instagram addict? Maximum chances are, you would say yes.
About a decade ago on 26th October 2010, Kevin Systrom launched an app in the market as a fun tool for (mostly) teenagers. It soon took a turn and became an excellent website for social media marketing and advertising. With over 1 billion monthly active users, Instagram has now become one of the fastest-growing social media sites on the internet.
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So, Why To Use Instagram?
Because, why not? Today’s generation is all about following the ‘trends’ and nothing is trendier than your Instagram discover section.
It is the EXACT place where Instagram comes to play- Catching a viewer’s attention. So if you want to grab maximum eyeballs, Instagram is your answer!
Read further to know about the 09 most ingenious ways to generate maximum traffic on Instagram:
1. Your Bio Says A Lot
What is the first thing that you read after clicking on an Instagram account? You know the answer. Would you actually be interested in someone’s profile with a confusing, or no bio at all? Definitely not!
Now you might have understood how influential Instagram bio is. Keeping this factor in mind, craft an innovative, yet simple bio, catchy enough for the viewers’ attention. But do not go overboard with the descriptions, and keep it short.
Here’s an example of an interesting and brief bio of @theannaedit.
2. Engage! Engage!
Engagement is the #1 factor that determines the popularity of your page among the audience. The higher your page engagement, the higher your page ranks, and the more visible it becomes in the Discover section. Like, comment, view videos, involve in conversations, etc. to gain more engagement.
You can use automation tools and learn how to automate Instagram likes, comments, follow, unfollow, etc.
Here is how Socinator helps you to Auto-comment on others’ posts and increase engagement:
Step 1: Go to the Accounts Manager screen, select your account, and click on Go To Tools. Select the Comments option and click on Suggested User’s Posts. Here you can target posts using hashtags, niche, friends of friends, etc.
Step 2: Select your target audience, say using hashtags, and click on quarry to type the niche/ genre on which you want to comment.
Step 3: Go to Manage Comments and enter the comment text. Optimize the activity speed, days and date of commenting, post-filters for age, gender, post type, keywords, etc.
Step 4: Click on Save and switch the account from stopped to active. Repeat all the above steps to create custom comments that will get posted automatically based on your optimization!
3. The Right Hashtags
Using the right hashtags is extremely important because it directs the target audience of your niche directly into your account. However, you must only use the hashtags which have ranked highest in your genre and have the highest number of audience reach.
What to do- Create hashtags of your own or find the most popular hashtags in your niche. Observe their content to keep up with the trends.
What not to do- You must NEVER use more than 11-12 hashtags in the same post. Also, avoid tags such as #likesforlikesback. They make your post appear spammy.
4. Have An Exclusive Content
As obvious as it sounds, you ought to have original content, different from everyone in your niche. People generally DO NOT follow the accounts with almost similar content. Having a profile that stands out of the crowd gains more popularity, as compared to the conventional ones.
For instance, a website called Bewakoof.com started sharing memes on their Instagram page, which was very unconventional as compared to other clothing pages back then. But the memes actually turned out to be the main source of attention for their website, and more viewers started getting interested in buying their products. Although other websites have now started carrying this trend forward too, the originality still goes to Bewakoof.com.
Here is an example of Instagram memes from @bewakoofofficial.
5. Know When To Post
Timing is one of the signals that Instagram algorithms consider significant. Observe your audience. At what time do they remain most active? Posting your content at a time when most of the audience in your genre are online will gain you more visits to your profile.
For instance, if you have a gaming channel, posting your content during the second half of the day will gain you more audience. It is because the majority of your audience is teenagers who get free from their school only during the evening.
Is it difficult for you to be active on the scheduled time for your posts? Here is how Socinator helps you to schedule your posts in advance and Auto-post it on your desired time:
Step 1: Go to the Sociopublisher Screen on Socinator, and click on the Create Campaign. Now click on the option of Create Post and add all the elements that you desire (description, media, title, source URL, etc.).
Step 2: Click on Settings and select Instagram. Select the type of post you want to create, geolocation, tag people, then click on Save. Click on Create Multiple Posts and add more for the future. Here you will get options to create image posts, add a description, etc.
Step 3: Go to Share Posts from Custom Posts List. Here you will also get the options of RSS Feed and Monitor Folder to optimize your post. Click on Post Configuration. Here you can find various options of scheduling your posting time, the number of posts, the delay between each post, date for posting, hashtags, etc. Choose the options accordingly.
Step 4: Select the destination and an account for posting. Click on save. Your created post is now ready to publish automatically!
6. Ask Your Followers To Tag Their Friends
Because this is how people will directly come across your content! Gone are those days when the comments section used to be funnier than the post itself, and now tagging on comments has become a trend. If people find your content relatable, they will surely tag their friends, and you will gain followers.
7. Have Your Own Instagram Style
Why fit in when you can stand out? Develop a distinctive and alluring visual style for your content, and keep it constant for all of your social platforms. Use the same color scheme for all the elements that you include in your photographs. Try to include similar themes or effects, which makes the pictures look more or less the same in appearance.
Frooti is an excellent example of such brands. They keep their theme yellow and show human miniatures in all of their posts, which makes it easier for a viewer to identify a Frooti poster or icon almost immediately. Another example is KFC, which also keeps its combination of white and red colors consistent.
Here’s a compilation of some Instagram posts of @thefrootilife.
8. Follow Relevant Users
When you follow profiles in your genre, there’s a good chance that they will check your profile too and follow you back. Keep in touch with these users, like and comment on their posts. It will help you to drive their followers into your profile and will mark your presence in the market out there.
Here’s How To Auto Follow Users On Instagram Using Socinator
9. Create A Brand Story
Ever thought how curious your viewers would be in the making of the products of your brand? Feed the curiosity of the audience by showing off some behind the scenes of your factory/workshop. Tell them where and how you get the raw materials. Create a brand impression on your readers’ minds by shaping the story in favor of your brand.
A few examples of such brands are Etsy (@etsyin) and Sabyasachi (@sabyasachiofficial), who always include storytelling in their regular Instagram posts. It helps the audience to connect more to the brand and builds trust.
How Do I Keep My Pre-Existing Audience Engaged?
All said and done you manage to get the audience interested in your profile and gain an ample number of followers. Does your job end here? You know it very well, it doesn’t! People tend to unfollow those boring accounts with zero or very little engagement. Here are some of the steps for how you can keep your existing followers engaged with your profile:
1. Share Backstage Stories
It doesn’t matter how professional and organized your profile may look the general public will always be inclined to something more approachable. And nothing makes your profile look more friendly and approachable than those random tits and bits you share about your day.
Share the pictures of your workplace, ask your audience questions in the stories, go live, organize a Q & A, etc.
2. Focus On Your Social Signals
Social signals are the human-generated signals on a social media account, including likes, comments, follow, unfollow, etc. which indicate profile engagement. Instagram algorithms always rank up the profiles which have higher social signals. So you must focus on making your account more interactive and increasing social signals.
Here’s How To Send Auto Broadcast Message To Instagram Users
3. Go Creative With Your Captions
Because it’s all about perception! The way you describe your uploaded pictures tells a lot about your profile to your followers. Backup your images with a desirable caption to initiate conversations in the comments section.
For instance, @redheadwayfarer is an Instagram influencer who uses storytelling in their captions. Their compelling captions are bound to invite viewers who are interested more in the story rather than the picture alone and never fail to initiate discussions among the viewers.
4. Host Contests and Giveaways
Because who doesn’t want to win a reward?
Contests are one of the most powerful tools for engagement, proven to bring about 3.5 times more likes and 64 times more comments in your posts. Host a contest/giveaway which rewards your audience with something relevant and trendy (example, Marvel/DC badges, and supplies).
There are only 2% of Instagram accounts hosting contests, and only about 0.6% delivering the rewards in reality. It means that there is a vast resource on which the average marketers haven’t capitalized. You can use this feature to enhance your brand reach and engagement.
5. Be Active!
Just like any other social media platforms, Instagram is all about engaging and communicating with your followers. Be more consistent and regular with your posts to show your commitment to the audience. Reply to people’s DMs, like & comment on others’ posts, and respond to the comments on your posts. But avoid generic comments like “I like your post” or, it may make you look like a bot!
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And Our Final Words?
Gaining more traffic and engagement may sound a bit fascinating, but it is certainly not very easy. I hope that the tips that I mentioned above will help you to make this process less tedious. Have more suggestions in your mind? Let me know in the comments section below!