Are you looking to grow your business with Twitter? And, not yet using trending Twitter hashtags to widen your following?
If you are not using trending Twitter hashtags to grow your reach on Twitter, it is a missed opportunity on crucial metrics like engagement and prospective impressions.
Every social media marketer understands the value of the right hashtags in the modern digital society. Even if you know what to Tweet, it won’t reach relevant audiences on the platform without the right hashtags.
How Hashtags Play an Important Role in Social Media-
- Hashtags help labeling and finding niche content.
- Hashtags increase traffic on all social media platforms like- Twitter, Instagram.
- Hashtags allow users to engage with people having common interests.
- Hashtags drive content to reach a wider audience across the world.
- Hashtags attract relevant audiences.
- Hashtags increase reach and engagement.
- Hashtags provide optimum visibility to your Tweets among niche audiences and more.
Who would not want to use them with so many benefits for your business?
In this post you will learn about-
- Why trending Twitter hashtags matter?
- Ways to find relevant hashtags
- How Socinator is the one-stop solution to grow all your social media accounts organically
Let’s get started.
Why Hashtags(#) Matter for Marketing on Twitter?
Before understanding their importance in details, let us know briefly what are Hashtags(#)-
Hashtags#
Hashtags are metadata tags used on microblogging and photo-sharing services like Twitter, Instagram, and WeChat. They are prefaced by the hash symbol #, followed by the word, keyword, or phrase we intend to make a trend excluding any spaces or punctuations.
Hashtags are used as a form of user-generated tagging that enables sharing a topic or theme on social media applications to identify a specific content or topic.
For example, if you put the # symbol before “digital marketing,” it becomes a hashtag #digitalmarketing (could be for some product or blog you intend to go on trending for promotions).
Hashtag Basics
- Hashtag(#) won’t work if you use spaces, punctuation, or symbols.
- Ensure your account is public for hashtagged content to be seen by non-followers also.
- Best hashtags are relatively short and easy to remember.
- Use specific hashtags targeting your niche.
- Limit the number of hashtags to avoid looking spammy.
Twitter Hashtags for Marketing Strategy
Hashtags help you easily join and find relevant conversations/ Tweets related to your business. This will help you better understand the current best practices of your business, marketing trends, planning, and publishing strategy.
For instance, when someone clicks a specific hashtag, they can find all the public posts and profiles using that hashtag.
Hashtags propel you in a specific niche and make your Tweets searchable among relevant audiences. You can become visible to a wide audience outside your following and boost the discoverability and reach of your content.
Effective use of Twitter hashtags lets you gain visibility through popular Twitter trends and also gives you an increasing number of followers and reach among relevant hashtags.
It is an effective marketing strategy that lets you build brand awareness and recognition through relevant hashtags by reaching people across the globe interested in your niche, resulting in better revenues and popularity for your business.
Notice how Zomato, Nike, Flipcart, Amazon, or Adidas are raising their marketing game by creating their own hashtags and making them go viral to create brand awareness and ruling the competition in turn.
How to Use Trending Twitter Topics in Marketing
1. Follow Pages Related to your Niche
To stay updated on Twitter trends, follow accounts, brands, creators, and industry experts related to your business for a positive impact on your profile. It will increase your reach and raise brand awareness among like-minded individuals.
Furthermore, you will stay among the best in the business for inspiration, ideas, and business. It is a win-win as you can track their feeds and stay motivated also.
2. Tweet/ ReTweet on Trendy Topics in your Industry
Make regular tweets of trending topics of your industry to stay connected with your subscribers. Always provide valuable information through your Tweets. Retweet the tweets of accounts you follow on trending unique topics of your niche.
3. Use Trending Hashtags but don’t Overuse them
Research top tweets to find trending hashtags. Use hashtags wisely to optimize your tweets and profile.
Only use related, simple and, easy hashtags for your tweets so that followers can easily remember them for their simplicity and connection. Make sure you understand the topic before you post.
4. Be Specific and Unique
Think creatively to stand out among so many users. Be specific and unique to strike a right balance between trending topics and your brand. Most importantly, be consistent and regular with your Tweets.
Trending Twitter Hashtags
Engaging with trending Twitter hashtags is hugely beneficial, as it lets you get found among relevant customers for your products who may happen to discover you through these trending Twitter hashtags and may become your follower.
Also, these trending hashtags give you a voice among people interested in listening to your guidelines, advice, or just interacting with your brand.
How to Use Twitter Hashtags for Your Business
The key to Twitter hashtags is to not follow blindly, use them smartly. This is especially true for those running brand social media accounts as it requires taking a calculated approach for proper hashtag marketing.
When to use Twitter hashtags for your Business Profile-
1. Tweet About Events
Make the most of Twitter hashtags to join in on conversations around popular events and industry conferences (#SocialMediaWeek).
If your company is sponsoring or making an appearance at an event, that is a great opportunity to promote your products with relevant hashtags to share news about your participation.
2. Celebrate Notable days
Use Twitter hashtags when celebrating a national or global holiday (#EarthDay) with your community. In addition to highly significant and important holidays, you could join in on the fun celebrations relevant to your product.
3. Promote Campaigns
The best time to use Twitter hashtags is to promote your brand and its products. This could be through a hashtag for a marketing campaign or for the product itself. You could also create a hashtag campaign to collect user-generated content and drive more visibility around your brand.
For example, Social Media Examiner uses the #SMEchat hashtag to promote its Twitter chat.
4. Join a WeeklyTrend or Challenge
A lot of the major Twitter hashtags involve weekly challenges and trends, such as #ThrowbackThursday, #MondayMotivation, etc. So don’t forget to make use of the relevant hashtags to create a buzz around your brand.
5. Support a cause
Show support for a cause to show your human side through Twitter hashtags to gain more visibility and stand up for a social cause you feel connected to.
6. Join the discussion on relevant topics
Include relevant hashtags to gain better visibility among an interested audience even on general interest topics.
Meaning of ‘What is trending on Twitter right now’?
Trending on Twitter, trending on Twitter right now, or Twitter trends are found on the search tab on mobile or the ‘What’s happening’ sidebar on desktop. It showcases the current Twitter trends or topics, themes, stories, popular hashtags which are driving the conversation on Twitter.
Twitter trends are selected by the Twitter algorithm depending on user settings or global/ regional trends.
Twitter trends and trending Twitter hashtags gain viral traction and keep on emerging around the day’s news, events, and memes.
Ensure jumping on popular conversations/ Tweets with utmost care after completely understanding that a given hashtag is relevant to your product or not, as popular hashtags can take unexpected connotations which may do more harm than good.
That’s where competitor analysis tools and research tools for hashtag research come into the picture to sail you through effective hashtag needs for your Twitter marketing or other social media platforms marketing needs.
Sharing below are a few of the best ways to research trending hashtags for your products.
Ways to Research Trending Twitter Hashtags
Besides knowing when to use Twitter hashtags, you need to find the right hashtags according to your niche.
Let’s check three of the best ways to find useful, trending Twitter hashtags.
1. Native Twitter search
Twitter comes with a native search feature to keep you updated with the latest hashtags. From your Twitter dashboard, click on the #Explore tab, select the“trending” tab to get a list of the topics and hashtags trending in your region.
Also, you can get recommendations on popular topics and hashtags as per your user settings.
Plus, always search for popular topics in different categories like programming, coding, politics, sports, and entertainment.
This is a basic search method for every Twitter user, but it can be hard to hone in on specifics. To cater to specific business needs, powerful search tools are used for easy automation, marketing and searching hashtags.
One such easy automation tool is Socinator, let’s find out-
2. Socinator
Socinator is an easy automation tool for busy marketers that effortlessly handles consistent social media posting needs with easy marketing solutions for Facebook, Instagram, Twitter, LinkedIn, Quora, YouTube, Pinterest, and Reddit. (Refer to the image below)
Using Socinator is a one-stop solution for all your social media posting needs on every major platform. Socinator will leave a lot of time in your hand to plan for other time-consuming activities.
Let us discuss about Twitter-
Twitter Automation
Boost your activities on Twitter for better engagement and ROI. Auto Follow, Follow Back, Auto Like, Auto Comment, Auto Retweet, Auto Messages, Live Chat and Many More
Twitter Marketing Speciality Features-
- Activity statistics and Reports
- Auto Comment
- Auto Follow
- Auto Follow Back
- Find and extract trending Hashtags
- Auto Like/ Favourite
- Auto reply messages
- Auto ReTweet
- Broadcast messages
- Efficient Account Management
- Full account and report export
- Tweet from RSS
- Mention Users
- Monitor folder features
- Proxy support
- Schedule profile picture change
- Spintax support
- Unlike
- Message to new followers
- Scrape user
- Scrape Tweet
- Auto Repost
- Welcome Tweet
- TweetTo
- Delete
- Mute
- Unfollow
It enables you to visualize your entire marketing plan for Twitter posting and lets you effortlessly find and extract trending hashtags well in advance to boost your marketing game.
Socinator is also packed with some more amazing features like:
- Auto publish posts from RS,
- Auto shorten URLs
- Auto Submit captcha verification
- Detailed report for each and every activity
- Embedded browser for each network
- Analytics and Growth Metrics.
3. Trendsmap
Trendsmap helps you tackle the limitations of the native Twitter hashtag search function by showing you the latest trending hashtags as well as letting you explore their performance over time.
It also gives you a detailed perspective about certain topics, allowing you to see popular Tweets and accounts related.
Also read-
Understanding Social Media Management Platform
Wrap Up
Using social listening tools helps you hone in on the specific conversation your brand audience is having.
It’s one thing to hop on trending hashtags for visibility, but you’re much more likely to drive longer term value such as brand loyalty and conversions with Twitter hashtags that are highly relevant to your audience’s interest.
