Instagram has grown itself from just a fun app for kids into one of the best marketing platforms. With over a billion monthly active users, Instagram has become the 3rd most popular social media after Facebook and Youtube.
While comparing to other social media channels, Instagram has better engagement with content related to brand activities.
That is the reason why most of the marketers want to invest in Instagram marketing.
Are you also the one who wants to enhance your business using Instagram marketing? You are not the only one. Nowadays, most of the small and big brands are active on Instagram. They are trying to get more likes and followers on their brand content.
If you also want to build a dominant community for your brand on Instagram, then you need to gain a large following on Instagram.
In this article here, you will learn about 11 actionable ways to get Instagram followers:
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Optimize Your Instagram Account
Before starting your marketing campaign, you need to have a proper bio of your brand on Instagram. The audience those who are liking your content would possibly visit your home page also. With a good bio description of the brand, your content could make a better impact on the brand image.
Create Consistent Brand Stories and Aesthetics on Instagram
To get more attention from the audience, you need to add high-quality and aesthetic contents on Instagram. You can also show off your brand in an aspirational way in the form of Instagram stories. While you need to be consistent with your content on Instagram, that way, you could be able to enhance the visibility of your content.
Nowadays, many of the brands also share their employee’s perspective on Instagram. With the humanizing content, the audience could feel more connected to the content.
Schedule Your Posts
Are you getting enough attention on your Instagram post? If not, then there is a possibility that your content is not visible to your audience for a long time.
In such a case, you need to post your content when most of your audience would be active on Instagram. To achieve that, you can make use of the Instagram schedule tool like Socinator. Using this tool, you can schedule your post based on the time when most of your audience would be active on Instagram. That way, you could be able to gain more engagement on your content.
Make Use of Compelling Captions & Hashtags
Even though Instagram is a visual platform, you can make use of captions and hashtags to gain more engagement. People use to search for interactive and popular hashtags on Instagram. While you can also add captions on your content, which might also help you to get more engagement on Instagram.
Instagram allows you to add up to 30 hashtags on its platform. With more number of hashtags, you can make your content more discoverable.
While you need to make sure that your hashtags and captions are compelling to your audience so that you could be able to attract more audience on Instagram.
Aim to Get Featured on Instagram
These are simply Instagram accounts which repost and shares the contents from other users based on their tags or hashtags. There are some featured accounts which have a huge Instagram following. Getting your content shared by them, you could be able to gain more engagement on your content. Based on the keywords and hashtags, you can target such users to reshare your post. That way, your content would get more audience on Instagram.
Instagram itself has its featured account. Every week, it adds a new weekend hashtag project challenge. People who post or create similar content and hashtags have chances of getting their account featured on Instagram.
Promote Instagram on Other Social Media Platforms
In case you might be having some influence over other social media channels, you can cross-promote your content on Instagram. That way, you could be able to drive more traffic on your Instagram content.
Follow Other to Get Followers
There is a good chance that you could be able to get follow-back from the people whom you had followed on Instagram. In case you can target those people who are interested in a similar brand as yours. It might also help you to grow their interest in your brand, and you could gain more following as well.
In such a case, you can also make use of Socinator automation tool, which let you automate the process of following and unfollowing on Instagram.
Share High Engaging Content
You need to post content which would get more attention from Instagrammers. By posting high quality and creative content, you could be able to get more likes and followers on Instagram. The higher the engagement would be on your content, the better will be your visibility on Instagram. It would help you to get Instagram algorithm boost. So that you could be able to attract more people to like and follow your content on Instagram.
Aim to Be On Explore Tab
You will see a magnifying glass icon at the bottom of your Instagram app. That icon shows the explore tab. Here Instagram allows you to find photos and videos which is relevant to your content, but you haven’t followed them yet.
It explores the most engaging content, stories, and IGTV. Being on the explore tab means that your content will get more exposure. Over 200 million people check Instagram explore page every day. If you also want to get such exposure for your brand, then you should aim to be on explore page tab.
Geo-tag Your Location
There is a location element which you can add on your Instagram post or stories. It’s worth to mention your location tag on your content, as it is the easiest way to target the local Instagram audience.
You can also encourage your customers to do the same. It will help you to get more exposure for your brand. That way, you could be able to gain more engagement on content related to your brand.
Run Contest and Challenges on Instagram
People like to follow those content which has challenges. While you can give a platform to your followers to take part in an Instagram contest. With those challenges, you could be able to encourage more people to engage in your content. It will not only help you to get enough exposure, but it will also help you build trust and awareness of your brand on Instagram.
These are the ways following which you could be able to build engagement on Instagram so that you could be able to get more followers. While you can also make use of all in one social media management tool – Socinator, using which you can easily manage your social media activities on Instagram.
Here are shown some of the attractive features of Socinator- The social dominator.
- It allows you to manage multiple accounts on Instagram in an efficient way. You can manage your activities on different Instagram accounts using this tool.
- You can view the analytic report of the post you have done on Instagram. It allows you to track the record of activities performed by your accounts on Instagram.
- It also has a feature using which you can schedule your post so that your content would get better visibility on Instagram.
- If you find some interesting images and highly engaging content on Instagram, then you can make use of the auto-comment option of this tool to share your views.
- This tool would also help you to follow people who are interested in the brand having the same niche as yours. It also has a function which allows you to auto-follow back the people who are following you on Instagram.
- If you are not getting enough follow-back from the people whom you followed on Instagram, then you can also use it auto-unfollow feature to unfollow those who are not following you back.
- Are you getting the message to verify your Instagram account? Don’t panic as this tool allows automatic email verification for your Instagram accounts.
- Want to get your post featured on Instagram, then look for the highly engaging content and repost them. Using this tool, you can auto-repost the engaging content. That would help you to enhance your influence on Instagram.
- You can also broadcast DMs (Direct Messages) to Instagrammers using Socinator automation. That way you can encourage people to like and follow your content on Instagram.
- Now you can easily find the people who are interested in your brand niche. Based on your keywords and location, you can find the exact audience whom you want to target on Instagram.
These are some of the best features of Socinator automation tool, while there are other features like auto-likes, extracting hashtags, Live chats and other options using which you could be able to get more followers on Instagram.
By following the above-shown tips, you can surely be able to enhance your brand influence on Instagram. That would help you to increase your reach with the audience. That way, you could be able to attract more people to follow and like your content on Instagram.