On Twitter, people are looking out for great content and stories from the people, businesses, and brands that they’re interested in.This year,Twitter released it’s first ever net profit, which is, as compared to last year’s statistics, has increased by 2% with advertising revenue as 7%. Seeing the monthly data, active users are raised by 4% only but surely there is an astounding growth of 12% in daily active users, year over year. In social media platform, Twitter is still playing a big role and it thrives off communication. As a marketer, you have to give effort for improving your Twitter marketing skills. And for that, you have to fully understand and grasp all the advanced features, for your business use.
Here are some useful Twitter Hacks that you should start executing:
# Advanced Search On Twitter
If you are searching for a particular phrase, word, people from a tweet– It’s all here.You can search based on Words, people, places and dates. In these, you are not bond to chose one, you can opt any way which you want to pursue. The feature which is valuable and most important is, using search button for searching particular person, place, to extend the searching options.
let’s look into the set of fields in advanced search field:
- For several word set
- These hashtags,
- Written In (Languages)
- Search for people by using names or emails.
- Search for a particular account with certain name in tweet.
- Tweets from a specific day or date, re-tweets of a particular date.
Advanced Search is an amazing and powerful resource.It may appear little overwhelming but is the most efficient way to target your audience.
#Twitter Chats and Hashtags
For helping you plan your social media work each week, Twitter has compiled the ultimate list of chats that you may be interested in participating in. It’s amazing and as wonderful as it sounds. Using extension for a tweet, as a parent object helps us to keep updated, and also for keeping it tracked.
Tweets with hashtags get double the engagement compared to those without.htags make it easier to network, to promote your brand and business, to share your content, to recruit the right people, and to learn and develop your business skills.
Some general Hashtags which got used in business:
Hashtags for small business and start-ups
- Any(Service) sector Hashtags
- General business Hashtags
- Marketing sector training
- Tech Industry Hashtags
- Events, Campaign Hashtags
- Trending Hashtags
There are even tools that will automatically retweet tweets with certain hashtags. While you would never set up that kind of automation for your account, It automatically fetch the data from database and gives the auto suggestions for Hashtags. It all depends, if you want to benefit others or not.
Hashtags are a great way to expand your reach, gain exposure and make connections on Twitter. It will help to connect people in an advanced from.
#Use Of shortcuts and trends on Twitter
Twitter makes it as simple as possible by using up key real estate in their drop down menu to link to the actual data. While using several strategies in media marketing, it’s important to have a baseline for the people who are following.
Apply your strategies and marketing tactics to go forwards. Don’t be to pushy or edgy, it will not give any benefit to your business. List people, whom you want to target as they have already taken interest in you.Use Influencing ideas, then make extra Twitter ID to see the workflow and the plot holes. Always remember to stay casual and helpful, don’t try to sound too promotional. It will deliver wrong idea towards your targeted audience.
Here are a few favorites shortcuts:
- g + l = Takes me directly to my Twitter lists
- j / k = Cycling forward and backward through tweets
- Enter = Open tweet details
- | = Close all open tweets
#The opportunity to analyse
The analysis of a business strategy is a lengthy process and it contains a lot of steps. Though it is tedious, it is thorough and in-depth so that the organisation can know accurately what they need to modify or enhance so that they can perform more efficiently. Analysing the business strategy basically shows what the company’s current position is, in the market if it is favourable, unfavourable to neutral. There are two methods- Internal and External Audit.
Twitter gives the access to improvise the strategies and work progress. As a good host, you need to analyse the work flow and the ways, you are using for promotion, and also the connection you making the people.
Twitter’s analytics is a best social media platform where one can check the progress details and analyse the strategies, step by step. Many times we enhance the data but we lack to get through it. Twitter analytics gives all at in one place and it is better than Google analytics is because, it’s free of cost.
Twitter access its own analytics. It provides better ways like :
- Tweets that are extended
- Content which influence people
- Followers of your followers
Twitter’s analytics take things to a more detailed as in micro level.In Twitter analytics, you can get even more detail with breakdowns of when and where each of these impressions happened. It tells you the details where have you clicked and where other persons has clicked. It gives you all the data with proper analysis.
Try making two Twitter accounts at a time, to follow up the marketing strategies which you are using . Use specific details, don’t let your clients hanging for your response. Tell the dates and timing on prior basis and do not lead them into misconception. It’s very bad for business point of view.
Wrapping up
Do not hurry for planning strategies in depth for your business. It is important to have a well structured plan to promote your business. Re-read the content till you things detail. I can assure you that in a short span of time, you will become pro with these amazing Twitter hacks.
