Social Media is no longer just for connecting people, but rather serves a variety of needs. With over 3.196 billion social media users, it’s easy to understand how powerful it is in today’s world. Be it an individual or a business, everyone has his own set of motives for using social media. Marketers and businesses use social media for reaching out their audience. People use social media for connecting and exploring. Social media has also become a crucial point when it comes to checking the level of authenticity. To buy something, the current generation highly depends on social media to explore the brands. If your brand is not active on various social media platforms, then you might end up missing many potential customers. To connect with all your potential buyers via social media, you need to stay active as much possible. You must have noticed many big brands posting content almost all the time and also engaging with their audience as much as possible. Why? Because they don’t want to miss any potential customer. But how do they do it? Are they always available? No, they aren’t. Businesses either hire social media marketers or use social media bots for Mac or Windows. Hiring someone can cost too much so getting an automation bot is the best choice.