Wondering how to expand your reach and establish credibility in the professional world? Business owners looking to expand their reach and build credibility should create a LinkedIn company page. With over 900 million users, LinkedIn offers a unique opportunity to showcase your brand, engage with potential clients, and attract top talent.
A well-optimized company page highlights your organization’s values, products, and services, enhances credibility, and builds meaningful industry relationships, helping you stand out in the competitive professional landscape.
Here, we’ll discuss how well-crafted company pages can promote your products and services, highlight your organization’s values, and foster relationships within your field.
Before we dive in, let’s first understand what is a company page on LinkedIn.
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What Is A LinkedIn Company Page?
LinkedIn Company Pages are special profiles created by businesses, organizations, or institutions. These pages enable LinkedIn users to learn more about a company by viewing vital details like what the business does, its services and products, and any available job opportunities shared by the company.
It’s a space where companies can connect with people, showcase their brand, and engage with potential customers or employees. Having a company page on LinkedIn helps businesses build credibility and grow their network within the platform.
If your business doesn’t have a LinkedIn Page yet, you could miss valuable opportunities to connect with new followers, potential employees, and customers.
Now that we know what a LinkedIn company page is- let’s learn how to create your company page on LinkedIn.
How To Create A LinkedIn Company Page?
Whether you’re a seasoned LinkedIn user or just starting, creating a Company Page on LinkedIn is a straightforward process. Just follow these simple steps to set up your page and get started!
Access the LinkedIn Pages Homepage
Start by navigating to the LinkedIn Pages homepage or directly to LinkedIn.com. LinkedIn provides a public site where you can begin creating your LinkedIn business page. Select the “Create Your Page” button.
Alternatively, hover over the LinkedIn Pages option in the top menu and select “Create a LinkedIn Page.” If you aren’t logged in already- you will need to sign in. Make sure to log in with the account you intend to use to manage the Page.
If you accidentally sign in with the wrong account, don’t worry; you can add more administrators once your Page is up, which we will discuss later. If you prefer to start from your LinkedIn feed, go to LinkedIn.com. When you arrive at your feed, click the “Work” button in the navigation bar and select “Create a Company Page +” at the bottom.
This way, you can create a LinkedIn company page for your business.
Choose the Type of Page You Wish to Create
After clicking on “Create a Company Page,” you will be directed to a screen where you can select the type of Page you want to establish. You have three options:
- Company: Suitable for small to large businesses, including non-profits, government organizations, and other non-educational entities.
- Showcase Page: A sub-page connected to an existing LinkedIn Page. This option is not recommended if this is your first time creating a Company Page.
- Educational Institution: Ideal for schools and universities. If you’re a business owner or employee, choose “Company.”
Enter Your Business Name, LinkedIn Public URL, and Website
Now for the exciting part: creating your LinkedIn company page! LinkedIn will guide you through this step, starting with some basic information.
- Name: Input your complete company name to enhance visibility and searchability.
- LinkedIn Public URL: As you type in your Name, LinkedIn will automatically generate a matching URL. Ideally, this URL should be your company name to maintain consistency across your online presence. Consider a similar URL or one of your social media handles if your desired name is unavailable.
- Website: Provide your company’s website. While this isn’t mandatory, it’s crucial for linking your LinkedIn followers to your company’s site.
Fill in Your Industry, Company Size, and Type
LinkedIn requires additional information to create your business page, which is vital for improving search visibility and enhancing your brand image within your industry.
- Industry: Begin typing your industry and select from the dropdown menu. If you can’t find an exact match, keep looking until you find a suitable fit. This helps LinkedIn categorize your company for your LinkedIn company page visitors.
- Company Size: Select your company size from the provided ranges, starting from 0-1 to 10,000+.
- Company Type: Choose from the options given: public company, self-employed, government agency, non-profit, sole proprietorship, privately held, or partnership. If uncertain, consult your company’s stakeholders.
Finalize Your Profile Details, Including Logo and Tagline
Although these fields are optional, filling them out now can save you time later, reducing the workload in your LinkedIn Page Admin area.
- LinkedIn company page logo size: Upload a high-quality logo that aligns with those on your other social media platforms. This consistency helps new followers recognize your brand. The required size is 300 x 300px.
- Tagline: In 120 characters, succinctly describe your company’s mission. It’s a good idea to use the same tagline as on your other social media channels, and this information can be modified later.
Preview Your Information and Click “Create Page”
On the right side of the screen, you’ll find a preview of the details you’ve entered. Review everything to ensure its accuracy. Once satisfied, check the box confirming you are an authorized representative, then click “Create Page.”
Finalize Your LinkedIn Page in the Admin Dashboard
The last step will take you to the Admin View of your LinkedIn Company Page, which serves as the dashboard for making changes. LinkedIn offers a helpful checklist of actions to complete if you’re starting from scratch.
These tasks will unlock new features, like Content Suggestions and Invite to Follow, which can help grow your Page.
Here are key tasks to address:
Description:
Add an About Us section detailing your company. It should be longer than your tagline and can include relevant keywords to help users find your Page on LinkedIn and through search engines. This section can contain up to 2,000 words, and LinkedIn allows multiple language options.
Location:
Include at least one location for your company on your LinkedIn company page, with the option to add multiple locations and label each one. At a minimum, consider adding your headquarters.
Cover Photo:
Upload an engaging cover photo that attracts visitors to your Page. Many brands opt for a different version of their logo or graphics from their latest marketing campaign. The required dimensions are 1,128 x 191px.
Hashtags:
Use hashtags to connect with followers and enhance engagement with your posts. Up to three hashtags related to your company can be added, including industry and target audience, which will appear as Community Hashtags on your Page.
In addition, you can mention the founding year of the company, the phone number, and any LinkedIn Groups you wish to promote.
Your LinkedIn Company Page is now set up and ready for sharing. Take some time to explore your Page and fill in all fields and features.
Understanding what type of content you should share on your company page is essential. Let us now go through some of its best practices.
LinkedIn Company Page Best Practices
Create Your Page with Detailed Information
A well-filled Company Page on LinkedIn can boost user engagement and increase followers. Make sure to populate every section, including:
- Home: Provides an overview of your Page with a brief “About” section and recent posts.
- About: Offers a deeper insight into your company’s mission and services.
- Products: List products if applicable, especially if they can be added as skills on profiles.
- Posts: This is where your updates appear, similar to a social media feed.
- Jobs: This tab activates once you post job openings, which is crucial for attracting talent.
- Events: Visible after adding an event, useful for enhancing brand visibility.
- Videos: Displays your latest video content. A complete profile makes it easier for potential customers and job seekers to find you.
Add Essential Page Administrators
Managing your LinkedIn Company Page can be challenging, so assign additional admins to share responsibilities. To add admins, click “Admin tools” in the top right corner, select “Manage admins,” and designate their roles—Super Admin, Content Admin, Curator, or Analyst. This ensures smooth management of your Page.
Keep Your Visuals Updated
Your logo and cover photo create the first impression on visitors. Ensure these visuals align with your latest branding. Regular updates—especially during marketing campaigns or special events—help maintain a consistent brand image and keep your Page relevant.
Post Engaging Content Regularly
Consistent posting is key to engaging your audience. Share updates on products, job openings, industry news, and behind-the-scenes glimpses of your company. Regular updates through a LinkedIn company page can increase your conversion chances significantly, so nurture your followers with content that addresses their interests.
Utilize Content Suggestions
You can find relevant topics for your audience by using LinkedIn’s Content Suggestion tool. Access this tool through the “Content” tab, adjust filters to match your audience, and view trending content that you can share with your followers.
Engage with Your Audience
Interaction is crucial. Like, comment on, and share posts from your followers to show there are real people behind your brand. Use your brand voice to maintain a friendly tone while engaging. This helps humanize your Page and strengthens connections with your audience.
You can boost your engagement by leveraging a LinkedIn automation tool like Socinator. As a leading social media automation solution, Socinator streamlines your workflow, allowing you to concentrate on crafting compelling content for your LinkedIn company page.
Let’s explore how this tool can benefit you by automating tasks.
Socinator: Automate Social Media Management Effortlessly
Socinator is a top-tier social media management and automation solution that enables you to grow your social media profiles organically and securely with its industry-leading features.
With Socinator, you can manage all your social media accounts, like your LinkedIn company page, from a single application, allowing you to publish content across various platforms. It saves time and ensures a consistent approach by posting the same content to multiple accounts simultaneously.
Some of its best features are:
Multi-Platform Support:
Socinator automates tasks across various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube.
Automated Posting:
It allows users to schedule posts, ensuring consistent content delivery without manual intervention.
Auto-Follow/Unfollow:
Helps grow social media followers by automating follow/unfollow actions based on user-defined criteria.
Auto Like/Comment:
Automates engagement by liking and commenting on posts, helping to increase visibility and interaction.
Advanced Analytics:
Provides insights into social media performance with detailed reports on engagement, growth, and post effectiveness.
Auto Messaging:
Enables automated sending of direct messages to new followers, making it easier to build relationships and increase engagement.
Safe Automation:
Includes anti-detection features, using human-like actions and timing to avoid getting accounts flagged or banned.
With this powerful LinkedIn marketing software, you can focus on crafting engaging social media content while Socinator handles all your comments, replies, and interactions seamlessly in the background. This way, you can save time, boost engagement, and grow your social media presence.
Now let us learn how to create LinkedIn company page.
What To Post On Your LinkedIn Company Page?
Establishing a LinkedIn presence for your business enhances brand trust and increases visibility. Here are some suggestions for content to share on your LinkedIn page to optimize your return on investment.
Share Company Announcements and Updates
LinkedIn, like any other social platform, features a content feed where users share and discuss important articles and announcements. Your Company Page serves as an ideal space to post updates and news that customers, employees, investors, and followers can view and share.
Also Read:
Learn How To Create Linkedin Business Page And Make Most Out Of It
How To Create LinkedIn Business Page | Top 7 Tips To Utilize Its Absolute Potential
Create And Optimize Your LinkedIn Business Page: A Step By Step Guide
Post Job Openings and Engage with Potential Candidates
As a professional networking platform, LinkedIn is designed for users to benefit from career-related news, connections, and interactions. Members are eager to discover and discuss job opportunities, including those at your organization. If you have open positions, LinkedIn is an excellent platform for sharing them. In fact, LinkedIn offers Career Pages, which provide a dedicated space apart from your Company Page for showcasing job openings, recruitment, and employer branding.
Cultivate a Community
Every social network has its own capacity to nurture a sense of community, and LinkedIn is no different. Your LinkedIn Company Page is a hub for individuals interested in your business, updates, and job opportunities. This is where they can connect and collaborate over shared interests in your company. Engage your audience by posting thought-provoking questions, behind-the-scenes insights, and unique updates to foster camaraderie on your Page.
Maintain a Consistent Brand Image Across Social Media
If you’re active on other social platforms, establishing a presence on LinkedIn can help you expand your audience in those areas. Many social networks allow you to link to and from your LinkedIn Page, enhancing brand recognition and increasing your follower count.
Additionally, some of your audience may primarily engage on LinkedIn, so creating and optimizing a LinkedIn business page provides an opportunity to connect with new potential customers and employees.
Enhance Your Discoverability on Search Engines
Company Pages on LinkedIn appear in search engine results pages (SERPs) just like any other website or social media profile. By creating a Page, you provide your business with an additional chance to be found by individuals searching for your products, services, or brand.
Final Words
Setting up a LinkedIn Company Page is crucial for businesses aiming to boost their online visibility, connect with professionals, and grow their audience. By following the best practices outlined in this guide, you can optimize your page to attract more followers, build trust with potential clients, and engage with top talent.
From sharing company updates to promoting job openings, a well-managed LinkedIn page helps you stand out in your industry and cultivate meaningful relationships.
So, take the time to set up and maintain your page—it’s a powerful tool to grow your brand and network in today’s professional landscape.
FAQs
How Can I Promote My Company Page On LinkedIn To Gain More Followers?
Businesses can promote their LinkedIn page through email campaigns, embedding the page link on their website, sharing it across other social media platforms, or encouraging employees to engage and share content.
What Are LinkedIn Showcase Pages & When Should I Use Them?
Showcase Pages are sub-pages of a LinkedIn Company Page designed to highlight specific brands, products, or initiatives. They are ideal for businesses that offer multiple products or services and want to tailor their messaging for different audiences.
What Are Some Effective Ways To Measure The Success Of A Company Page In LinkedIn?
Success can be tracked through LinkedIn Analytics, focusing on metrics like follower growth, post engagement rates, profile visits, and conversions from job postings or product promotions.
What Is The Recommended LinkedIn Company Page Banner Size?
Yes, LinkedIn allows you to target specific demographics, such as industry, company size, location, and job function, for your posts to ensure they reach the most relevant audience.
