Accounts on the platform yearn to go through Twitter verification with a blue tick at the end of their names. But what does that mean precisely? Let’s take a look!
Tweet, tweet!
Tweets are the building blocks of the micro-blogging giant that is Twitter. As with every social media platform, users communicate with other users by tweeting to them. The majority of brands and businesses today use Twitter for its massive user base. Marketers use Twitter to post updates about themselves and to communicate with their customers.
Five hundred million tweets go out each day, bringing it to a whopping 6,000 tweets every second! Now that is a lot of birds!
The first question to arise in your minds reading the above paragraph would most likely be: “What is a tweet?” Let’s answer that!
A tweet is simply a post on Twitter. It may contain gifs, URLs, pictures, and videos and are up to 280 characters long. There are different kinds of tweets depending on their purpose. Here they are listed below:
- Mentions: Tweets with usernames mentioned in them are called mentions. The username present in the tweet gets a notification about this activity. Anyone following the sender or the mentioned may see the tweet.
- Replies: Replies pop up when you reply to someone else’s tweet. Their username is present at the beginning of the tweet, so they get a notification for the reply.
- Retweets: Twitter has a separate button for reposting a tweet on your profile. These are retweets. Users usually type RT at the beginning of these tweets to show that they are reposting someone else’s tweet. They look like tweets but are distinguishable by the Retweet icon beside them.
Now that we are wary of the basic terminologies that float around Twitter. Let’s learn more about the platform!
Tweeting on Twitter: Broadcast Your Thoughts
Twitter, the platform started by Jack Dorsey, has only 34 employees in their head office. Yet, it boasts 330 million active users monthly. It is the 3rd most popular social network today after Facebook and Instagram, and for good reason, of course!
Twitter encourages users to put out their thoughts. Thoughts of vanity, boredom, politics, and religion, unless something extremely controversial is on the platform, Twitter serves as a healthy discussion forum for most individuals looking to interact with like-minded ones.
You may follow other users that post content appealing to you, and they may follow you back! The platform is home to millions everywhere to put their thoughts out and follow other people with whom they would like to engage.
Tweets on Twitter can be a powerful tool for spreading awareness! Individuals across the world resort to Twitter to share first-hand experiences of their struggles. Some would go on a trip and share vital information with the ones following them. Some may even live-tweet an entire football match, so their followers stuck at work don’t miss out on the fun!
Social media marketers love Twitter! They ensure that it is an integral part of their marketing strategy as they are aware of the goldmine of opportunities Twitter can be! The platform guarantees engagement with your audience to make meaningful connections, along with massive reach across the majority of your audience base.
Twitter Verification: You’re The Only One, Check!
Twitter is home to millions of accounts created by innumerable users worldwide! Every second that passes, a person tweets something on their feed, and several others mention or retweet someone’s tweet! And because it is a free service, most users do not think twice before signing up for an account, even if they have one! You might be thinking, “what is Twitter verification?” Let’s answer that!
It is home to millions of people keen to share their thoughts with the world; it is also home to bots and fake accounts. Fake accounts on Twitter exist to share questionable opinions on controversial topics by people who do not want their identity out in the open. These accounts come in handy for several other reasons like spying, selling illegal things, impersonating somebody else, etc.
It is common for celebrities to use Twitter. The majority of actors and actresses active in today’s film industry are active users of the platform. These celebrities are also often victims of false statements when the real culprit is hiding behind a fake account in the celebrity’s name. Fake accounts for these celebrities pop up left and right as soon as they gain popularity. These trolls on Twitter spread hate under a false identity and roam freely on the platform.
To make Twitter a safe space for these celebrities and the general public to consider using their platform, they launched a verification program back in 2017 with criteria for eligibility after launching way back in 2009. Today, over 100,000 accounts are verified, according to the company.
What makes Twitter Verification such a huge deal?
Authenticity.
Twitter, along with its vast user base, also contains fake accounts, trolls, and bot accounts that ruin the experience for users on the platform. To combat these difficulties in their business, Twitter allowed users to get them verified with the platform.
These troublemakers are the ones that make Twitter verification an absolute necessity for serious, business-minded people online. People can only get involved with others who think they are trustworthy and authentic. It is what makes Twitter verification such a big deal for marketers on the platform.
Verification offers credibility to the account, making it more approachable in the eyes of the users looking to interact with your brand. No matter how incredible your work might be, it could be called unoriginal content if you have an account without the blue tick. Verification shows the other users on the platform that you are an authentic individual operating your account. Many users on Twitter do not get involved in any business with people who are not verified.
You might be thinking, “how long does it take to get verified on Twitter?”. After submitting the information and fulfilling all the formalities, Twitter will automatically incorporate the blue badge on your profile; next to your name. Sources say that it takes a minimum of 30 days for them to review your application and verify it, but it may take longer as it is subject to user behavior on the platform.
Their trust issues are justifiable as fake Twitter accounts have scammed real users on the platform in several instances in the past. This move by Twitter was necessary as people began to use the platform less and less before they started their verification program.
Twitter is teeming with bots. In fact, in a study done by an educational institute in the U.S., 50% of the accounts tweeting about coronavirus to date are most likely bots! That is A LOT of bots!
These bots don’t do much. They are programmed to mass-like, retweet, and share tweets online and last for a brief period before getting weeded out by Twitter.
Not just bots, humans too, use Twitter to spread hate, misogyny, and discord simply because they find it amusing! As the internet provides anonymity, these shady criminals hide under that umbrella and continue trolling on the internet.
These troublemakers are the ones that make Twitter verification an absolute necessity for serious, business-minded people online. People can only get involved with others who think they are trustworthy and authentic. It is what makes Twitter verification such a big deal for marketers on the platform.
Also Read:
How To Get More Twitter Followers: Best 11 Tips You Can Ever Get
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Verification offers credibility to the account, making it more approachable in the eyes of the users looking to interact with your brand. No matter how incredible your work might be, it could be called unoriginal content if you have an account without the blue tick.
Now that we know why it’s vital to get verified on Twitter. Let’s learn about what it takes to go through Twitter verification. Let us take a look!
Twitter Verification Process: Easy as 1,2,3.
Proving you are a real human being isn’t tough, mainly because you are one! Nothing can take that away from you, not even fake accounts trying to impersonate you on Twitter!
Passing the Twitter verification process is possible by anyone, an individual or a business alike. Though thousands of people sign up for verification every day, only some end up succeeding in getting their blue ticks! Twitter has one condition on which the authenticity of the profiles depends: the profile should be of public interest.
“Public interest” includes individuals or brands in the fields mentioned below:
- Music
- Politics
- Television
- Film Industry
- Sports
- Business
- Journalism
And many more!
If your profile falls under any such categories, you may read ahead of ways you can get through the Twitter verification process.
- Have a complete profile: Open your Twitter account settings and confirm you’ve got a verified telephone number, confirmed email address, a bio, profile photo, header photo, a website, and a birthday (required for private accounts only). Your tweets must even be set to public in your privacy settings.
- Have an authentic social media presence: Listing out your website in your bio and being vocal about your likes and dislikes is a way for the platform to see what you are as a person. It increases your chances of getting verified by Twitter.
- Secure your account: Verify your phone number and email associated with the account.
- Be Civil: Accounts that have a history of mass reports or policy bans will not be processed for verification.
- Apply: In the accounts settings on your Twitter profile, an option for the verification process is present. Once the form is filled, Twitter takes up to 30 days to give a response. If your first attempt fails, you may retry again after 30 days of them giving you a negative response.
Twitter as a marketing platform is brilliant to use and is the #1 recommendation by social media experts everywhere. They also recommend using social media tools for better management of the accounts they handle. Socinator happens to be one of the leading social media management tools available in the market. It helps marketers all around the world to manage their accounts on all major platforms. All the features are in the presentation below:
After you get verified on Twitter, you may use Socinator to enhance your experience on the platform. Socinator packs some serious features in its roster that will aid you in conquering Twitter and other platforms to make your social media game strong! Check out Socinator today!
