No matter if you have a small business or a large business; growing your revenue matters to you the most, and no platform is better than Instagram. Instagram being the best in the town, I am sure you need the correct strategies to sell on Instagram.
After all, knowing the secret of selling on Instagram without spending a dime can offer you incredible opportunities to achieve your target audiences and propel more sales.
It is not a hassle as it seems to create an Instagram storefront. You already have a massive following, potential clients, and loyal customers who are eager to buy. All you have to do now is interact with them. Here’s how you can make money on Instagram without spending any money.
Let’s begin:
WHY SELL ON INSTAGRAM?
In a nutshell, Instagram is huge and is worth taking a chance and giving it all.
In fact, Instagram is expected to have 1.074 billion global users in 2021, up from 73.5 million in 2020. And it will continue to expand even more in 2022 as well.
Businesses all across the world are using Instagram to drive results, from huge brands to tiny mom-and-pop shops. According to one study, 90% of Instagram users follow at least one company, and 80% of Instagram users make a purchase choice based on something they observed while browsing the platform. Additionally, 83 percent of users think Instagram aids them in making purchasing decisions.
These stats are enough to make you realise how selling on Instagram can make a massive impact on your business.
Therefore, now let’s have a thorough look at how you can drive more sales and sell on Instagram.
09 INSTAGRAM SELLING TIPS THAT ACTUALLY WORK!
01- Optimise your Instagram profile.
What’s the first thing you notice when you come across a new Instagram profile. Well, the whole point of Instagram is the thrill of intriguing bio, Profile photos, & link to your online store. So, if you want to know how to sell products on Instagram; have a look at how to optimise your profile to sell on Instagram:
- Instagram BIO: The Instagram bio section is the first thing that springs in front of your eye. And the chances are you opt to leave if you don’t like what you are reading. The same goes with your followers, they might get intrigued with your product, but they may back off after glancing at your lousy bio. Therefore, put your best step forward and get straight to the point as Instagram bios are limited to 150 words.
- Profile photo: Believe me or not, a tiny cropped circular space can bring you so many followers that you can not even imagine. Therefore, you must make sure the image or logo is big enough to be understood clearly. Suppose your business name is too long to fit in a tiny circle, consider adding a logo or make it short to fit within the Instagram profile photo circle.
- Link to your online store: Instagram being the powerhouse for marketers, it is a perfect space to showcase your store. The marketers often leave a store link beneath the profile photo in the Instagram bio. You can easily drive heaps of traffic to your website, blog, video subscription service, or online eCommerce store.
02- Craft shoppable Instagram feed to start selling.
What stops you from continuously scrolling on your Instagram feed? Apparently, a picture of a cosy balcony, a unique, high-quality image, or an HD picture of sunset can turn out to be an eye-catching element for your followers. In short- post pictures that are worth glaring and intrigue you to stop scrolling and click on the user name.
All you have to do to get there is share images that speak to your target audience about your brand. Your photograph should convey a narrative. Allow it to tell your story – it might be about your latest product or about the inspiration behind the product.
One more way is to optimise the posts on the basis of your target audience. Everyone has their own personal tastes. It includes the folks who follow you on Instagram (people who prefer to see a certain type of photo). The fact is that individuality is rather subjective. Therefore, focus your Instagram content on individuals that are interested in it.
BONUS TIP- It is vital to understand how your content performs on the platform. This is where Socinator comes in to make the most of your work.
The Social Dominator- Socinator has a number of tools that will show you all of the details about how your content is performing right away, allowing you to manage both individual and campaign accounts. It provides detailed information and statistics on all your social media accounts’ activity, which you may utilise to understand your marketing strategies.
Here are the steps on How To View Campaign Reports Of Performed Activities.
1- To get a campaign report, go to the relevant social network’s Campaign area, right-click on the campaign you want to see, and select View Report.
2- This report type contains all of the activities taken by the accounts during the time they were using this campaign’s configuration.
3- To export the data as a CSV file, click Export All.
03- Offer Instagram-Specific Promotions.
Instagram Promotions are non-advertisement posts. Meaning- a user can turn the post into a sponsored post with a larger audience, and the algorithm of these posts is different from the normal posts. Every user will have a distinct motive, and the algorithm will try to match those differences.
Rewarding your followers with freebies, discount codes, or discounts is a great way to thank them for their loyalty to your company while also attracting new followers and making them feel special. Plus, Cross-post your content to other social platforms which is obviously a no-brainer as it gets even more of an ROI out of your Instagram presence.
04- Sell Through Instagram Story Ads.
From its humble origin as a photo-sharing network, Instagram has grown into a booming eCommerce referral engine. To attract people back to their product pages, they use Instagram Stories advertising, which looks a lot like organic Instagram Stories.
Start generating ad campaigns to convert likes and comments into purchases once you have created posts and Stories that your audience enjoys. Instagram ads, unlike other advertisements, are immersive, full-screen ads that allow your brand to employ targeting to make your ads directly relevant to the individuals you want to reach.
Also, don’t forget to add your call to action (CTA), use ‘Shop Now’ or ‘Learn More’ to entice customers to open product pages, as we are talking about the conversion objective as a strategy to generate sales to your shop.
05- Join hands with Instagram Influencers.
It might be intimidating to join forces with an Instagram influencer. However, An Instagram influencer is someone who has a following around a certain niche on Instagram. That brings us to the point that if you collaborate with the influencer that shares your brand values. You will also invite lots of followers of those influencers. An influencer, after all, is someone who can influence others.
The simpler it is for a buyer to envision themselves using your product, the more likely you are to sell to them. Whether you want to know how to sell clothes on Instagram or how to sell makeup on Instagram- joining forces with influencers can savour your day.
On that note, check out this blog:
How to Find Right Influencers in Your Niche: 05 Impactful Tips
Wrapping It UP
There you have it! These are the steps to take if you want to learn how to sell on Instagram and create a sales-boosting shop. Also, don’t be disheartened if you don’t have a large following right immediately. Begin by converting to a business profile and engaging your audience, then turning them into followers, and finally into paying customers!
Instagram is one of the finest places to sell online. Make every effort count by not giving up and you will see your business skyrocket.
I hope you found my blog to be both helpful and entertaining to read. Keep an eye out for all of the new blogs coming your way. Also, don’t forget to leave a comment below with the next topic you’d like to learn more about.
