Are you a budding talent who wants to grow big and make a living out of your hobbies? But you don’t know how or where to start from. Using social media for artists can be a great approach.
Gone are the days when the majority of the old folks at home used to say that not everyone can make it big by becoming an artist.
In the past, due to lack of exposure, many bright talents used to drop their passion and move on to other stable jobs to earn a decent living. But in this modern, fast-paced, digital age, using social media to learn new things and showcase their talents to the public is nothing unconventional.
Social media gives talented individuals easy access to connect to vast amounts of people, and that too in an economical way. Once you get the proper audience for your genre, your journey to fame and wealth kickstarts.
In a hurry? Listen to the blog instead!
Effects Of Lack Of Exposures
In earlier days, when there was not much progress in the field of technology, people generally had few options available for their entertainment, which included theaters, operas, movie theaters, televisions, etc.
So the majority of people would go to these places of entertainment during weekends. Due to small exposure, only artists with good backgrounds and connections used to get chances to show their potential, or people with a lot of good luck.
Seldom were the cases where an artist from remote or small areas gets the deserved exposure and showcases their true potential.
Even if some made their name in the local region, getting new opportunities by connecting to the audience with relevant interests on a large scale was difficult. Hence, their popularity may not rise to the level where they get endorsements from advertisers or earn money by getting big projects.
But now, in the modern age, the screen of mobile devices is not the only thing that has grown bigger, and the reach of people to new content and creators has also grown exponentially.
You can show your skills to the audience whether they are in the same city or country or on the other end of the globe. You can earn money by using social media marketing for artists and tools like Socinator for the same.
Make your passion your livelihood
Social media for artists has paved new ways for them so they can gather and engage with their audience. Almost every person in this age has access to the internet. Also, due to modernization nowadays, people have a lot of time and resources to spend on their entertainment. One of these is social media, which enables users to access their favorite content anytime, anywhere, and on any device.
As an artist, you can use this to your favor and get your skills in front of new people. By using social media properly, you can add an audience with similar interests to your set of skills, whether it be pottery, painting, fashion clothing, modeling, reporting, reviewing products, sculpting, singing, dancing, playing instruments, or composing music.
Once you gain enough audience and successfully establish yourself in your genre of art, you will get more attention from the people, resulting in more engagement, which will be able to attract additional audience, promotion, and advertising agencies. Collaborations with brands will be easy.
Social media for artists is also a learning gateway to add new things to your arsenal. You can learn new things in your field of interest, look at the latest things happening, and apply if beneficial to your career.
Not All Social Media Platforms Are Suitable For Everyone
Don’t just go and create an account on any social media platform. For every type of art and artist, there is a social media platform best suited for them. Selecting the best social media for artists well-fitted to their Art or form of presentation is also important.
There are various social media platforms like Instagram, YouTube, Facebook, Pinterest, X, etc. Select a media that complements your work, and at the same time, keep in mind the presence of the audience on that platform and its reach to the people. Think carefully about the platform’s limitations and user demographic.
Let’s get a better understanding of selecting relevant social media for artists. For example, YouTube is suitable for posting longer videos, Pinterest is all about images, and Instagram and TikTok are useful for creating short videos and posting images as well.
Facebook is best for both image/video as well as textual content. X and Quora are best suited for text-based media. But this doesn’t mean that these social media platforms are only limited to this type of content.
These platforms are adding more and more features every day. So, most of the time, it comes down to the media having more audience related to your genre and the most engagement you can acquire.
Don’t forget to utilize the maximum potential of the media platforms
Below are some tips to maximize your utilization of the social media platforms to their full potential and boost your growth on these platforms.
Create Attractive And High-Quality Content
Different social media platforms function differently and have specific content they prioritize. It is well known that humans are better at perceiving things faster with visual and auditory stimulation than just plain texts, as human perception easily forms a quick connection and remembers them for a long time.
For example, if you are a music composer or singer, you cannot just upload your audio file and expect people to hear it. Use some form of pictures attached to it, or add random copyright-free or similar theme-related videos to that song. You can even add lyrics in attractive fonts and animation to it. The same goes with blogs: write your content with proper spacing and flow, maintain the tone, and you can add images to make it more attention-grabbing.
Invest In Proper Tools
Another point to remember when using social media for artists is to capture or use high-quality images and videos. If you are in the field of singing or music, make sure your audio is clear and free from distortions and noises. Invest in proper hardware for recordings and software tools for editing.
You can also take the help of experts for editing and other aspects of posting if you find it too difficult to manage your accounts and focus on your creation simultaneously. Or if you are under budget constraints and unable to hire help, you can always look up to social media marketing automation tools.
Maintain Consistency In Your Postings
Consistent posting keeps your audience attached to your account. If you post irregularly, many audiences will find another creator of their liking. This fast-paced world does not wait for anyone to keep that in mind. But how can you maintain a consistent updating schedule without compromising the quality?
The answer to the above question is that when you create content, don’t rush to post it. Do research and find the optimum interval to post creations on social media for artists. Take the help of Google to find detailed information about how to do research.
Many of you must have questions popped in your head like, what if our content takes a lot of time to create? Well, in that case, you can always keep your viewers engaged by posting regular updates about what you are working on, what you are doing to create them, and when they will be available for your patrons. Many platforms have launched other posting options like YouTube with shorts and Instagram with reels and stories, where you can give them regular updates.
Collaborate With Other Creators.
Collaborating with new and talented individuals or established ones will be a win-win situation for both parties. While collaborating, it is not necessary to go with individuals from the same field. Confusing? Not exactly! If you are a musician, you can collaborate not only with other bands or instrumentalists, but you can go with singers, cinematographers, or suppose any sports car reviewers using your music in their content, which will open doors to new audiences and increase exposure.
Many times, brands collaborating with other artists may like your content and decide to endorse you and give you paid promotion opportunities.
Why To Use Social Automation Tools: Socinator
But many will find it difficult to do all the work, like creating new content, which is already a very tedious job, and simultaneously maintaining the social media accounts. And being in the early stages of their career, many people will not be able to hire a PR team to maintain their social accounts. Fret not, dear friends! There are various social media automation tools that you can use, like Socinator.
Some features of Socinator that benefit you to leap ahead in your career are:
Manage Multiple Accounts From One Place
Socinator provides you with the ability to manage your multiple accounts of social media for artists from one place. It keeps your accounts’ login credentials safe. You can watch over the activities and engagement on your accounts from all social media, which will result in less time consumption from logging in all of them manually and managing them.
Research And Select Relevant Keywords And Hashtags
Keyword selection is one of the most important factors in maintaining social media engagement. With Socinator, you will be able to find the specific keywords and hashtags related to your domain, which are working and which are not, and use them to create an organic engagement with your audience.
Create your content and save it in the library of Socinator and schedule them to be posted at a particular time you want with the preselected captions and mentioning the people and collaborators for that specific post.
Analyze The Metrics Of Your Posts
From Socinator, you can analyze the posts that are performing well with your audience and ones that are not bringing engagement, from where you can plan your future content. Planning and creating successful content is one of the main aspects that is important to reap the benefits of social media for artists.
Increase Personal Engagement With Your Audience
With automated postings, liking comments, and replying, using chatbots to communicate with your followers can improve your reputation as a genuine creator who also caters to his followers. Socinator also provides features like auto-follow, unfollow, share posts, and reposting selected content.
Summarizing it all
To summarize it all, what we learned in this article is that social media for artists has become a game-changer. Platforms like Facebook, Instagram, etc, play an important role in providing budding artists the exposure they require to make a name in their niche. This exposure can open new doorways for them to showcase their true potential and also make a livelihood out of their passion.
However, with increased opportunities, the competition is also increasing every day and requires a lot of effort to be input in content creation, maintaining quality, and timely using social media to one’s advantage.
Do not let the number of followers and likes alone direct your career. You shall not waste your precious time focusing on building your social media. Just let automation tools like Socinator do the work and put your efforts into developing your skills to the next level. So what are you waiting for? Go ahead and give a kickstart to your dreams.