Do you get overwhelmed with all this data floating around from social media marketing campaigns and find it troublesome to distinguish between effective and useless data?
The solution to this problem lies in Social Media Analysis!
With the never-ending hike of users, social media platforms have become an essential part of marketing. Most of the marketing campaigns include social media platforms.
The advancement of Social Media Platforms offered opportunities for overall better marketing campaigns. We can now direct our marketing campaigns more accurately and target potential customers at the most suitable time.
These marketing campaigns provide a lot of data, and collecting relevant data for your business is essential for building better marketing strategies.
What Exactly Is Social Media Analysis:
It is the process of gathering the most valuable data from your social media platforms and utilizing it to build a better strategy.
You can take a deeper look at your social media platforms and analyze the results. It can be based on the data you already have collected from your previous posts, engagements with your audience, earlier social media campaigns, etc.
To get the most out of a social media marketing campaign, you need to analyze the data you already gathered from your previous activities.
How To Do A Social Media Analysis:
Social media is an essential tool for marketing. And thorough social media analysis provides constructive social media insights that help you create an effective social media strategy for your business. There are some steps you should follow.
- Define Your Goals:
The first step towards building a sound strategy is defining goals for your business, clearly defined business objectives crucial for a successful social media campaign. Your goals might include developing brand awareness, targeting the right audience, conversions, etc.
- Choose Your Target Audience:
It is the key for any marketing campaign, and you must include an analysis of the target audience. Analyze your audience demographics, including information like age, gender, social status, and interests. It is also essential to analyze Which platforms they use? How do they use social media? How frequently do they use them? For what purposes do they use?
- SWOT Analysis:
A SWOT Analysis gives you a better understanding of your organization’s Strengths and Weaknesses, Opportunities, and Threats you should eliminate.
SWOT Analysis helps organizations to utilize their resources in the best possible ways and decreases the probability of failure
- Social Media Audit:
It will help you assess the current state of social media and how well it is working for you. There are many steps involved in the process, social media audit that help you get organized, create a social media audit spreadsheet, and list down all your social networks, including user information, engagement metrics, audience demographics, etc.
- Analyzing Competitors:
Analyzing your competitors can give you insights into your own business and your audience. It fills the gaps in your social media marketing strategies by providing social media performance benchmarks, ideas for content, and many other helpful ways to get ahead of your competitors.
It is a crucial factor for building any marketing strategy, so let’s dig deeper!
Best Practices Of Social Media Competitive Analysis:
It is a process of analyzing your competitors. Social media competitive analysis can give you relevant insights into what works in your industry, where you can improve. It will help you to establish a strong strategy for your business to reach your target audience.
So to adapt to the best social media analysis into your marketing strategy, here are some of the best practices.
- Identifying Your Main Competitors:
The most effortless way to find your competition is by searching for the keywords according to your niche, and Google will do the rest.
- Platforms Used By Them:
After choosing your competitors, try to gather information about the platforms they use and target the best suitable for your business.
- How They Are Utilizing Those Platforms:
Start manually reviewing their social media profiles, observe their activities, hashtags, type of content they are posting, followers, and followings.
- Which Strategies They Are Using:
Try to gather and analyze data from their campaigns, how well it’s working and how you can implement it to your advantage.
- Recognize Social Threats To Your Business:
Analyzing your competitor gives you a front hand in realizing if any of their actions, strategies, or new work models can cause harm to your business or put you back.
- Strengthen Your Social Media Marketing Strategy:
This analysis is an effective tool for strengthening your marketing plan by recognizing the market trends, analyzing your strengths and weaknesses.
Don’t confuse competitive analysis with copying marketing strategies. It is more about extracting key points which are beneficial for your company, knowing which trends are worth following, and improving your business plans.
Best Social Media Analysis Tools:
In this competitive marketing world, it is not possible to collect and analyze all these data manually.
There are many useful tools available that can make it easy for you!
Socinator: The Social Dominator
Just as the name suggests, it will help you dominate the social media marketing world. Socinator is a feature-rich and versatile social media automation tool that offers to automate every activity on all of your social networks. This app can help safely and organically grow your business.
Features:
- Activity Statistics And Reports:
Socinator provides detailed statistics and reports for the activities performed with your social networks. It helps you in analyzing and building better marketing strategies.
- Efficient Account Management:
Socinator’s advanced algorithms offer to manage all your accounts efficiently and provide complete control over all activities while looking like a natural human being.
- Filter Support:
It provides powerful filter options that help you grow your accounts, groups, and pages only with the targeted audience, increasing a chance to get greater CTR and more capital.
- Account And Report Export:
It provides complete control over the details of every report of your social media activity. You can save all the data simply by exporting them as CSV, which helps you analyze and plan your strategies efficiently.
Pricing:
Socinator is a very effective and affordable tool that you can use to grow your business. Socinator has various packages to meet everyone’s needs, which starts from $9.95/Month.
Google Analytics:
Google Analytics is a web analytics tool and offers all the features to get an in-depth insight into the performance of a website and business. With Google Analytics, it is easy can track key metrics of your online business instantly. You can see how much traffic your social media channels are creating. It is the best way to learn about your audience.
Key Features:
- Audience Reports:
Google Analytics for social media provides a wide range of in-depth audience reports, active users, lifetime value, audience activities, etc. It can help you to know about users’ behaviors.
- Multi-Channel Funnels:
You can analyze previous data, which drives traffic to your site and create better strategies.
- Offline To Online Marketing Tracking:
Google Analytics offers you to track offline-to-online campaigns. You can see if your offline marketing campaigns are driving and converting to your online business.
Pricing:
Google Analytics is free of cost.
HubSpot:
HubSpot social media analytics tool offers details of every activity in graphs and visual format. You can get reports on every social media channel you use for marketing. It can help you to measure the performance of the campaign across every social media platform.
Key Features:
- Analyze Site Performance:
With the help of HubSpot, you can measure key metrics of the performance of your website. You can analyze how every page is performing and what sources drive the most traffic.
- Detailed Reports:
It offers detailed reports for every blog, landing page, CTA, social media accounts, and much more.
- Critical Data:
It offers all the critical data that you need to create a better strategy for your business. You can see where you need to improve.
Pricing:
It has a free version that you can use. Pricing starts from $45/Month.
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Concluding Words:
The best way to improve your marketing strategies is to analyze them beforehand. And since social media analytics and data are constantly evolving, it is crucial to keep updated with the ever-changing data.
Even the slightest changes in social media algorithms can impact your current social media strategy results. Analyzing the effects of your social media activities could help you prevent drops in social media engagement.
While analyzing, you can figure out the real problems related to your social media strategy and improvise on them. Keeping your hand on the pulse is the best to keep updated to reach your marketing goals.
