fluenFeeling lost in the endless expanse of your How to find YouTube influencers? It’s a common challenge in today’s digital landscape. With countless creators vying for attention, it is hard for you to pinpoint the right influencers for your niche. But Fear not! You’re not alone.
Finding the right YouTube influencers is essential because they bridge the gap between your brand and your audience. They speak the language of your target market, making your message more relatable and trustworthy. So, it’s not just about finding any influencers but the ones who genuinely connect with your brand and audience.
In this blog, we have discovered 7 Proven Ways to find perfect YouTube influencers. So, without any delay, let’s get started.
In a hurry? Listen to the blog instead!
How To Find YouTube Influencers: The First Steps
Before understanding YouTube influencer marketing, you need to lay a strong foundation.
Start by setting clear goals for your YouTube campaign. Decide if you want to attract more people to know about your brand, sell more products, or get more followers on YouTube. Know what you want. It will help you pick the right YouTube influencers and let your campaign perform wonders.
It is also essential to know your targeted YouTube audience.
Find out who your potential YouTube audience and customers are. Do they like watching YouTube videos? What kind of videos do they enjoy, and who do they follow? Knowing your audience will help you pick the right social media influencers and make content that keeps them interested.
What Are The Types Of YouTube Influencers?
It is essential to understand the types of influencers available on YouTube before knowing how to find YouTube influencers. This step will help you strengthen your foundation of YouTube marketing.
YouTube influencers come in different types, each with their strengths and types of followers. Here’s how they are generally grouped by how many followers they have:
Nano Influencers
Nano influencers are individuals with a small but highly engaged social media following, typically between 1,000 to 10,000 followers. Their followers often trust them, and they often have niche audiences.
Audiences know them for their high engagement rates and authentic connections with their followers. They often specialize in niche topics and are perceived as highly trustworthy by their audience.
Micro Influencers
Micro-influencers have more followers than nano-influencers, typically ranging from 10,000 to 100,000 followers. They maintain strong connections with their audience and influence specific niches or communities.
Micro influencers are renowned for their strong community ties and niche expertise. They foster genuine relationships with their followers, driving meaningful interactions and higher brand conversion rates. Your search for how to find YouTube influencers ends here if you are a small-scale business owner.
Macro Influencers
These influencers have followers ranging from 100,000 to 1 million. In addition to having significant influence across a broader demographic, they are often renowned within their respective industries.
Recognized for their wide-reaching influence and established authority within their industries. They possess the ability to shape trends and drive significant brand awareness, making them valuable partners for large-scale campaigns.
Mega Influencers
Mega influencers are influencers with massive followings, often exceeding 1 million followers. They have immense reach and influence across various platforms and can impact trends and consumer behaviors worldwide.
You can differentiate them by their massive following and global impact. They wield considerable power to shape opinions and influence consumer behavior on a grand scale, often collaborating with big brands and driving widespread awareness.
Now, let’s look at seven ways to find YouTube influencers and ensure they’re a good fit for your brand.
How To Find YouTube Influencers?
There are several ways to discover YouTube influencers. Here are some of the most commonly used methods:
Method-1 Using a YouTube influencer marketing platform
Let’s begin with the most reliable and accurate way to find YouTube influencers with a YouTube influencer marketing platform.
A YouTube influencer marketing platform typically offers influencer discovery, campaign management tools, analytics, and payment processing services, facilitating seamless collaboration between brands and content creator’s platforms.
Method-2 Searching on YouTube for influencers
A straightforward and cost-free method to uncover potential YouTube influencers is directly searching on the platform.
YouTube is the second-largest search engine globally. It hosts a vast array of content creators. It provides an excellent space for businesses. They can collaborate with influencers. It helps them effectively reach their target audiences.
To begin the process of how to find YouTube influencers, open YouTube and enter keywords and phrases relevant to your brand, industry, or product into the search bar.
The search results will display numerous videos. Take your time to review them and determine which ones resonate with your brand values and target audience.
Utilize filters to refine your search. Click on “Filters” located in the top right-hand corner. Here, you can select filters such as upload date to find recent content and view count and rating to identify high-quality videos.
Method-3 Use Hashtags
Hashtags can also assist in finding influencers whose content aligns with your brand. If an influencer has used a hashtag related to your brand, it suggests that your product or service may be of interest to their audience.
Another alternative answer to your ‘how to find YouTube influencers’ is through the Trending tab. This section offers insight into the currently popular content on YouTube.
Simply scroll down to the Explore section and click on Trending. Here, you can explore videos that are currently garnering significant views.
Method-4 Using Google to Find YouTube Influencers
Okay, you probably already thought of this one. Just head to Google and type in the name of your industry + influencers.
For example, when searching for skincare influencers, you will find compiled lists from various websites featuring the top skincare influencers.
Method-5 Asking your network for Ideas
Contact colleagues, industry peers, and other professionals in your network for recommendations on YouTube influencers they have worked with or come across. Personal recommendations can provide valuable insights and save you from trial and error.
Method-6 Researching social media
Extend your search for ‘how to find YouTube influencers’ beyond YouTube by utilizing other social media platforms. Many influencers promote their YouTube content on platforms like Instagram, Twitter, or TikTok. Engage with relevant influencers on these platforms, and you may discover YouTube creators whose content fits well with your brand.
Method-7 Using an agency
If the prospect of manually searching for influencers seems daunting, consider partnering with an influencer marketing agency. These agencies have expertise in identifying suitable influencers, negotiating collaborations, and managing influencer campaigns. They can help you save time and effort by ensuring you discover the right creators for your brand.
How to Evaluate YouTube Influencers?
Knowing how to find YouTube influencers is crucial for successful partnerships, but vetting them is equally important before finalizing any agreements. Thoroughly assessing potential YouTube influencers ensures smooth, stress-free, and mutually beneficial collaborations. Here are essential steps to vet YouTube influencers:
Assess Content Quality
Review the influencer’s previous videos to evaluate their content quality, values, and messaging. High-quality content reflects positively on your brand. Ensure their style aligns with your brand image and values.
Focus on Authenticity & Brand Fit
Examine the previous collaborations and sponsored content of the influencer. Determine if they have worked with brands similar to yours and how they integrated the brand into their content. Avoid influencers with excessive sponsored content or conflicts of interest.
Look at Audience Demographics
Understand whether the followers of your chosen influencers match your target audience when considering how to find YouTube influencers. Verify audience demographics like age, location, and interests to avoid mismatches. Assess the Audience Quality Score to gauge the authenticity of their followers.
Consider Audience Engagement
Examine the level of engagement the influencer receives on their videos, including likes, comments, and shares. High engagement signifies an active and committed audience. While if you also want to enhance your engagement on videos, you may utilize YouTube automation tools like Socinator. It is a tool that allows you to automate your activities on YouTube to maintain engagement on your channel without manual effort.
About Socinator
Socinator is a comprehensive social media automation software designed to streamline and optimize various tasks across multiple social media platforms. Its purpose is to aid individuals, businesses, marketers, and social media managers in managing their online presence.
Multi-Platform Support
Socinator supports multiple social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Reddit, YouTube, and Quora.
Automation Tools
It offers a variety of automation tools such as post scheduling, auto-follow, auto-unfollow, auto-like, auto-comment, auto-share, auto-repost, and auto-message.
Analytics and Insights
Socinator offers comprehensive analytics and reporting features that allow users to track the performance of their social media campaigns. Users can access detailed insights into key metrics such as post engagement, follower growth, reach, and impressions. By analyzing these data, users can identify trends, measure the success of their strategies, and make informed decisions to optimize future campaigns.
Engagement Automation
Once users have identified relevant YouTube influencers, Socinator enables them to automate engagement activities like commenting, liking, and messaging. It helps initiate and nurture relationships with influencers, increasing the likelihood of collaboration and partnership opportunities.
Monitoring and Tracking
Socinator enables users to monitor the performance of influencer collaborations and track key metrics such as website traffic, conversions, and brand mentions resulting from influencer-generated content on YouTube. It helps you figure out if your influencer marketing campaigns are working and how to make them better for next time.
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Analyze Reach and Impact
Consider the audience size and engagement rates of the influencer. Larger channels generally have a broader reach, but smaller accounts with highly engaged audiences can be valuable depending on your brand’s goals.
With the help of these steps, you can effectively evaluate YouTube influencers. These factors play a vital role and effectively answer what kind of parameters you should consider while looking at how to find YouTube influencers. These factors also ensure successful collaborations aligned with your brand objectives.
Did You Learn How To Find Youtube Influencers?
Discovering how to find influencers on YouTube is pivotal for effective marketing strategies. By employing techniques such as direct searches, leveraging social media platforms, and utilizing influencer and YouTube marketing software brands can identify influencers whose content resonates with their target audience.
Socinator offers a comprehensive suite of features to streamline influencer discovery and management, making it a valuable asset for businesses seeking to enhance their online presence. With careful vetting based on content quality, audience engagement, and brand alignment, brands can forge authentic partnerships that yield meaningful results.
By fostering genuine connections with influencers, businesses can tap into their audiences, amplify brand awareness, and drive engagement. Embracing these strategies empowers brands to harness the power of influencer marketing and stay ahead in the dynamic digital landscape.
