As the Diwali season is gearing up for some pomp and celebration, most of us are in a celebratory mood. Brands, influencers, and social media agencies, on the other hand, are working round the clock to increase Instagram engagement. After all, why not? Instagram is the one-stop destination for all creative needs.
Since Instagram is all about sharing photographs, stories, and videos with a personal touch, why not boost your Instagram engagement by hosting fun Diwali contests? Holding an Instagram contest- no doubt, is a terrific approach to bring attention to your brand on a platform with over one billion users. Contests and freebies will increase engagement and help the Instagram algorithm recognize your content.
Tap into the joy of the celebration, and let us make the most of festivals and special occasions like Diwali to connect with your audience. So get ready because now is the perfect moment to enhance your engagement on Instagram and boost Instagram followers. You do not have to accomplish anything enormous, but even a modest inventive action can change history!
However, there are a few things you need to know before entering your first Instagram contest, from how to remain on the right side of the laws to how to obtain the best results.
Instagram contest rules
First and foremost, we must review Instagram’s policies and legalese. Instagram urges all of its users to run contests or giveaways lawfully, so be sure to familiarise yourself with your federal state’s regulations, as well as any local laws that may apply. Furthermore, if you have a giveaway or contest, you must include the rules and eligibility requirements.
So, here is a short rundown of the crucial aspects of the contest rules of Instagram:
- It is essential to use the correct term on Instagram since it is the only way to avoid confusion with participants.
- Make sure you are familiar with the local rules and regulations. For example- if you want to allow entries from people outside your area. And especially from outside your nation, you will be entering into tricky legal ground.
- Avoid incorrect tagging in photos and do not request Instagram support.
- Include restrictions on participation.
- Include a copy of the entire Instagram release of each entrant and a document explicitly stating that Instagram is not sponsoring any of your content in any manner, shape, or form.
- You do it at your own risk when you host an Instagram contest.
Why Instagram Contests Are a Good Idea For Diwali
There are other ways to boost Instagram engagement, of course, but few other methods will not result in the same way as Instagram contests do with minimal effort.
Not only that, but Instagram contests may help you gain more followers. And, because Diwali is the most widely observed celebration all over the world with a following that extends beyond India, it is the ideal time to hold Instagram contests.
Compared to regular content. Posts relating to seasonal Instagram contests receive 64x more comments and 3.5x more likes. Furthermore, 91% of Instagram posts with 1,000 or more comments are hosting contests or giveaways.
All these figures indicate that holding Instagram contests is one of the most effective strategies to raise brand recognition. This holiday frenzy attracts brands, influencers, and celebrities from all over the world. Therefore you should also take one step towards hosting a fun Diwali contest.
Now, to ensure that your contests are a tremendous success and create a large number of leads, I have compiled a list of five Instagram contests ideas that will help you nail your engagement techniques.
Instagram contest ideas To Boost Instagram Engagement
1: Host a Like-to-Win Contest
Getting those magical likes to start coming in is a big part of achieving success on Instagram. A Diwali “like to win” contest is a simple approach to do this. It is also one of the most popular contest themes on Instagram. All you need to do is publish a photo relating to your giveaway contest and encourage others to like it to win. Then choose a winner at random from the likes, leave a comment with the winner’s handle, and voila, you have created a contest. It is also simple to manage, as you won’t have to keep track of hashtags or evaluate incoming entries.
Add many Diwali hashtags to the contest image to attract attention, and do not forget to include #contest and #giveaway, which will help you get fans rapidly. A terrific giveaway with a tempting reward may significantly increase your Instagram audience.
You can have a look at Usanainc, which runs a weekly giveaway contest on their Instagram account, generally asking users to like the photo, follow their account, and comment on anything connected to the post. As in the Usaniac example above, asking for a remark directly relevant to the photo can help guarantee that people learn anything about your brand through the contest, and may screen out those who are merely looking for Instagram sweepstakes to participate.
2- Host A Caption Contest
A caption contest is when a company posts a picture on social media and asks its followers to come up with a caption for it. Contests to “write the caption” are a fun and engaging way to connect with your audience. They can also help you grow your email list, increase your social media following, and attract paying consumers with the correct tools.
A caption contest is similar to a “comment to win” contest. The only difference is that instead of commenting on anything, you are asking your followers to caption an image. You may expect an increase in Instagram engagement, and you will ultimately have enough traffic on your website as well (if you have one) that is, once again, a bonus for your business.
You can take the example of Collegexpress. Here, they blended the summer season into their caption contest to boost engagement and followers on their Instagram. You can also give a twist by asking your followers to add Diwali captions for Instagram to win the contest.
3- Run a Photo Contest with a Personalized Hashtag
As you already know, Instagram is built on hashtags. You can invite participants in this Hashtag contest to share a photo with a personalized hashtag that will qualify as a bonus entry. Then all you have to do is look for the hashtag and pick a winner. You will not only collect user-generated content for future marketing by encouraging users to share a photo with your branded hashtag, but you will also raise brand recognition and help your business become more discoverable.
It is simple to set up a share to win a contest. This simple giveaway from the thecontainerstore leverages a stunning image and combination of hashtags to create regular contests for users, generating tremendous results.
You can also personalize your Diwali Hashtags related to your brand or content type. The cool thing about Hashtag contests is that the content comes from the people, not from you. It allows you to devote your time and focus to other tasks while also highlighting your customers.
While we are on it, also read!
4- Tag-a-friend Contest- Diwali Edition
If you want more people to know about your brand or become a well-known Influencer in town. In short, if you want to increase Instagram engagement- Host a tag-a-friend contest. Ask your followers to tag their friends when they enter. Users can tag as many friends as they want to increase their chances of winning.
It can be a terrific approach to get your business in front of people who have not heard of you or are not yet following you on Instagram. Then those people are more likely to enter and tag some of their own friends, spreading exposure of your contest and brand.
You may also encourage your followers to suggest someone who deserves a reward for a special Diwali offer by hosting a tag a friend Instagram contest.
Bonus Tip: Offer Bonus Entries for Tagged Friends
Since it is Diwali, Present an extra entry for each friend you tag. Eventually, more people will see the contest, increasing the visibility and followers.
5- Scavenger hunt contest
Scavenger hunts are one of the most popular party activities in real life. So just think about the buzz it’ll generate after you post it on Instagram.
This Diwali crazy ride contest concept might be a great way to engage your Instagram followers with your brand. Scavenger hunts can be a lot of fun and a great way to have a good time. You may utilize your Instagram feed to present people with clues to follow in order to win a reward, or you can give them a list of photo tasks to do and share on their Instagram feed or Instagram Story. For instance, Which movie was released on Diwali 2018 and was a blockbuster hit?
Running a digital scavenger hunt is a new level of creativity that will set you apart from the swarm on social media. Furthermore, the fun part of the scavenger hunt is that it allows you to create impressions for its brand without forcing people to consider the “sponsored” nature of the brand’s sponsored content.
Socinator- The Social Dominator
Well! Congratulations, you made it to the end. And, as Diwali is just around the corner, you should be prepared to use the magic of your contests to boost Instagram engagement. We have found the finest option for you so that you may take advantage of this chance to the fullest. You can always be one step ahead of everyone using Socinator. It helps you to keep track of all of your Instagram profiles in one place. You may also plan an infinite number of postings and automate every activity.
You may schedule your Instagram posts using Socinator for Instagram. You may plan your Diwali posts ahead of time and include captions, tags, hashtags, and location. You can also plan postings weeks in advance if you wish to save time.
If you want to grow your Instagram profile, you will need to analyze your account. You will have to leverage analytics data to do so. You should keep track of your engagement, such as the number of followers you earn each day and monthly. And Socinator is here for your rescue. Socinator comes with a statistics report, which offers you all the information you need to analyze your Instagram account.
Socinator can also let you automate your Instagram actions, such as following accounts, leaving auto comments, and liking the posts of your engaging users.
Therefore, use Socinator to manage all your Instagram alongside all your other social media platforms. From a single dashboard, you can expect everything- From scheduling, publishing posts, engaging the audience, measuring relevant performance, and much more.
Now it’s your turn!
So, now is the time to get started as you know how to increase engagement on Instagram using Diwali contests. Pick one of these contests and start planning it right now.
Set your goals, figure out the best means to collect entries, & start giving away entertaining rewards to your followers and witness your Instagram engagement reach new heights.
So, This Diwali, it’s not just about the festival of lights; it’s also a fantastic time to boost your engagement, expose your business to a large audience, and most importantly, be your authentic self.
Happy Diwali guys. Have a safe one!