Isn’t it incredible how Instagram just carved its way and has become a huge marketing hub for online marketers? The platform, which was once thought to be too fancy for the present generation, has effectively eclipsed all other social media platforms. It continues to set goals that no one could have dreamed of and has seized the vision of individuals immersing others in a never-ending cycle of swiping for more stuff.
If you still don’t believe me, here’s a quick question for you: when was the last time you did not look at Instagram? Yes, of course! You would not be able to recall it. Neither do I. That is the ultimate power that Instagram holds. It has expanded from a leisure app to a full-fledged marketing hub, allowing advertisers to grow their businesses.
However, it won’t be easy to start fresh as a brand on Instagram. It can be as tricky as the human brain and as clear as mud. Anyway, the first thing you need to do is to boost Instagram followers.
So, what’s the perfect way to boost Instagram followers? Well! Read ahead to know 10 bang on tips for marketers that will get your business what it deserves.
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1- Optimize Your Profile:
First and foremost, your viewers will only follow you if you give them a reason to do so. And your Instagram profile and bio can be the driving force behind your viewers turning into your followers. Your Instagram profile should be eye-catching and original, and your bio should explain to your followers who you are, what you are all about, and what action you want them to take after visiting.
Furthermore, make it as simple as possible for people to find and interact with your Instagram account. To put it more simply, choose a username that is on-brand, simple, searchable, and recognizable.
2- Share High-Quality Visual Content:
When you click on a new Instagram account, what is the first thing that comes to mind? You have already figured it out. You would probably be least interested in a profile with no pictures or posts that are not particularly appealing.
Isn’t it? Low-quality visuals have no place on Instagram. It is, in fact, all about the looks, the high-quality visuals, and a strong brand aesthetic that matter. Your Instagram post should strongly mirror your whole brand because this is your first chance to make a lasting impression on any potential follower.
The idea is to share information that generates emotion, is intriguing, offers value to others, and has the purpose of addressing issues that people are not always aware of or willing to discuss. Also, make sure that all of your colors and filters are consistent. Whether it is bright or dark, energetic or washed out, pick a look and stick with it.
3- Get Verified:
Getting your account verified simply means that your Instagram account is an authentic portrayal of a well-known brand, celebrity, or public figure. The simple checkmark next to your username can make a huge difference.
It makes you stand out from the crowd and gives you additional options for Instagram marketing and expand your business by increasing your platform exposure. They are easily identifiable in search results and on profiles, and they exude authority. If you post excellent content that resonates with their audience, you are more likely to be confirmed.
4- Engage With Your Audience
Don’t forget the “social” in “social network.” You need to interact with your audience, engage them to boost Instagram followers. Keep in mind that the more people who interact with your page, the higher it ranks, and the more likely your profile will appear in the Discover section.
But how do you interact with and engage your followers? Well! It is not rocket science. To be active and connect with your audience, all you have to do is like, comment, follow, and unfollow. Basically, you need to stay active.
Here is how Socinator can help you stay active and auto-comment on the posts that directly lead to higher engagement.
Step-1: Go to the account manager section and right-click on your account, and a drop-box will appear. Hit the Go-To Tools button. And Click the Comment Button.
Step-2: You will come across several configuration categories. Select the query type. Here, you can target posts using hashtags, friends of friends, location posts, custom photos, etc. And then, add the query manually or import your file by clicking on the button right beside the query box. Once you are done, click the add button.
Step-3: Assume you choose hashtag posts as your query type and hashtag flowers as your query. Then press the plus button. It will leave a comment on posts that include the hashtag flowers in the caption.
Step-4: Go to Manage Comments and add the comments that you want to post. Further optimize the days and date of commenting, post-filters for location, gender, post type, age, keywords, activity speed, and more.
Step-5: Click Save to make the account active. To create more custom-made comments, follow the above steps that will help you automatically post comments based on your optimization.
Hashtags are the beating heart of each marketing campaign. If you are not using hashtags appropriately, you are missing out big time. The point is, you need to use hashtags, but you also need to avoid overusing them.
Hashtags that are obvious and general will get you nowhere. Therefore, come up with unique hashtags to assist you in standing out from the crowd. Tags must be relevant to your posts and brands.
Although it is not exactly Shakespeare, minute refinements like this can be beneficial to boost Instagram followers. Your postings will reach a more broad audience that is more likely to be interested in your products or services.
BONUS TIP- Add up to 10-11 relevant hashtags. Although you can add up to 30 hashtags, that does not mean you should. Using 11 hashtags is a solid way to start with: You will have to experiment to figure out what works best for your company,
6- Post Consistently:
It is pointless to create excellent content if you only show up once in a blue moon. If you are not consistent, you will most likely fade from your follower’s memories. Consistent posting can make a significant difference.
After seeing a full screen of photographs and knowing you will upload exciting stuff on a regular basis, viewers may turn into followers. It is better to start preparing content a few days or weeks ahead of time. This way, you can never run out of content during holidays, vacations, or weekends.
7- Cross-Promote With Influencers:
It may be a highly effective technique for both sides, enhancing visibility, discoverability, reach, and social proof if done right. It is like a win-win situation. Influencers often have a committed and loyal following, and their followers generally trust their recommendations.
So, you collaborate with influencers, you attract their followers’ attention, and you may receive a follow in return, and vice versa. Consider collaborating with influencers who have similar target audiences to yours. Make sure the content you share appears natural and is relevant to your brands and collections.
8- Go Creative With Your Captions:
Isn’t it true that a picture is worth more than a thousand words? Certainly not. Despite the fact that Instagram is a visual platform, your work isn’t done once you have chosen and edited the perfect picture. You can give that visual stuff a voice in the caption of your post.
In fact, it is just as significant as the image itself. Instagram captions may assist you in delivering your brand’s voice in a way that an image alone cannot. You can use your captions to engage with your audience by asking questions, revealing backstories, and giving them chances to earn prizes. Here are some tips for writing better Instagram captions and boost your Instagram followers.
- Front-load the essential stuff.
- Give a backstory to the image.
- Include a call to action in your message.
- Use Instagram’s cheerful tone to blend your brand’s voice.
- Show your playful side with Creative Emojis.
- Increase your reach by using mentions.
- Include Hashtags That Are Relevant.
9- Host Contest & Give Aways:
Who wouldn’t grab the chance to win rewards?
Running an Instagram contest and giveaway is a terrific method to boost Instagram followers and brand recognition. It encourages your followers to discuss your brand, tag friends and can result in hundreds or thousands of entries, among other things.
As your engagement on the first post rises, the Instagram algorithm will show it to more of your followers. The idea is to make your posts rank at the top in the hashtags you use. Looking into Instagram giveaway examples can give you a lot of valuable information about what works for other businesses.
FUN FACT: Contests and giveaways can help you get 3.5 times more likes and comments on your posts, as well as a 70% faster increase in followers.
10- Follow Relevant Accounts:
A relevant user is someone who has the same idea as you and is perhaps interested in your images, business, or product, as well as having a similar target audience. You can follow anyone you want or any brand you want. What follows after following a user is the fact that they will check out your profile as well.
If your Instagram feed is packed with exciting and relevant stuff, they are more likely to repay the favor by following you back. You can also rely on the Instagram “Suggested For You” section as it will help you find accounts that suit your taste and appeal to you.
Get The Ball Rolling
It’s hard to think that Instagram used to be thought of as a younger, less mature version of Facebook dedicated solely to the photo-sharing app. Instagram has come a long way since then. A big, fat marketing hub that is there for you as a helpful hand in the age of online marketing.
Nonetheless, It may sound fascinating to boost Instagram followers and increase traffic. It is far from simple. By drawing inspiration from everything you see online, you may learn how to flourish and succeed in the era of social marketing.
In this blog, I have discussed some of the very beneficial, yet not-so-talked about hacks to gain more followers. If you are just a beginner as a marketer, Socinator can help you with a wide range of features that will help you reach your business at greater heights. I hope that this article has answered all of your questions about how to boost Instagram followers concisely.