You probably heard about Twitter or you are already using it to promote and grow your business. What started as a communication tool became one of the most powerful marketing tools nowadays.
In this article, we will talk about Twitter’s contribution to businesses. We will provide examples of successful businesses and their Twitter post. Furthermore, we will bring into discussion the Twitter automation-what is it and why use it.
How can you use Twitter for your business?
Twitter is an essential communication channel. So if you want to stay close to your targeted audience, you will learn next how you can do this through Twitter.
Before getting started, you need to know that it is very important to set up your Twitter business profile. You will have to provide information such as your Twitter @name, select a profile photo and a header image and complete your bio. In the last section, you have to provide relevant information about yourself and the business you own. People need to know who you are and what you do. Try to reach your targeted audiences’ attention from the beginning. Remember, you only have 160 words available to do this. So keep it short and simple.
Now that you’ve been introduced to Twitter, here’s how this tool can help you grow your business.
Personal branding
You have to be an expert in your industry and company. Your Twitter account can help you in developing and increasing your brand’s values and awareness.
You can help people by answering their questions on Twitter. You can add relevant links to your Twitter account related to a specific tip, ideas and concepts for your targeted audience. Not to mention that you can share content of you speaking in front of an audience during an event. This will show people the person behind the brand and will increase your credibility.
Networking
People are usually doing businesses with other people. Networking with the correct audience will only bring positive long-term results for your business. Later on, you will learn how to use the Twitter automation to do this.
You can find influencers on Twitter and start following them to see what type of content and links they are sharing. Look for specific content you can use for your own Twitter profile and recommend them on your page. Ask for a video interview via this channel. Last but not least, you can use the “direct message” feature in order to connect with bloggers from your niche.
You don’t have to ask them for a favour. You need to see how you can help them with no expectations in return.
Research
If you want to reach your targeted audience, you need to run a research among your competitors. Since they already have experience in the online media, you can see their most appreciated and shared posts. You can also write your brand’s name on Twitter to see how others perceive it in real time. Use specific hashtags in order to be up to date with everything that happens in the online media. You also have the “advanced Twitter search” which will keep you posted about events taking place near your location.
You can also find your targeted audience through a Twitter automation tool.
Twitter tips from successful businesses
Amazon
Amazon always uses an up to date cover in accordance with what’s happening within the company at that moment. Their tweets are mostly related to the products they sell. Amazon also has a very helpful blog where their tweeted posts are meant to help the followers. Work hard, have fun, make history!
Starbucks
With 11 million followers, Starbucks seems to really understand what’s happening on social media. They are truly engaged. The company uses retweeting in order to interact with its targeted audience. When their Christmas cup was not considered as being enough “Christmassy”, Starbucks has started a worldwide debate using the #merrychristmasstarbucks hashtag. The business chose to present their cup in many different ways, uploading it also within their cover photos. Every Starbuck’s tweet contains a hashtag.
Samsung Mobile US
Samsung’s tweets contain a large variety of content. They also retweet a lot and they know how to use hashtags properly. They usually use two hashtags per tweet, but most of the times they resume to only one.
Twitter automation-what is it and why use it?
We talked about Twitter’s positive impact on your business. It’s now time to talk about Twitter automation. If you use it correctly, your time and energy will be significantly saved.
Automation your activities on Twitter means that you will use a tool that will do your job. Will tweet and retweet on your behalf, will send direct messages to your targeted audience and much more.
Now that you know what automation is, you probably ask yourself what tool to use for growing your business with minimum efforts.
The answer is Socinator. It will be your Twitter automation personal assistant, the all in one social media management software.
You only need to set your preferences and the application will be ready for action. You will be able to see the result of your automated features in real time, as this tool will provide you with detailed statistics and reports. You can improve and change what doesn’t work as it supposed to be.
Socinator will auto-publish posts and auto-comment on Twitter. It will also follow/follow back and unfollow. You don’t have to be worried about retweeting or liking posts anymore. Extracting engaged users and specific hashtags are also part of Socinator’s superpowers. Also, messages will definitely reach the right persons.
Socinator is available from $9.95 per month.
This article was about businesses and Twitter automation. Remember to use automation carefully if you want maximum results. People need to know that you are there and you can answer their questions. Positive customer experience makes the difference. We live in a modern world where time is money. But nothing is possible without people.
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