If you want to stand out on Instagram, you need to be more versatile with your posting. Instagram carousel gives you more options to explore your creative aspects. That is the reason why Instagram carousel posts have a high engagement rate on Instagram compared to normal image posts. However, if we go by insights, there are only a few carousel posts on Instagram, and that is about 19% of the overall content on Instagram.
If you are not incorporating carousels as a part of your Instagram strategy, you are missing out on quite a feature. Whether to promote your business on Instagram or just want to grow your influence on Instagram, you can use carousels to create more lucrative content for the audience. By doing so, you can gain more views, likes, and followers as well.
If you are not utilizing carousels as a part of your Instagram strategy, you are missing out on quite a feature. In this blog post, we are showing the best ways to make engaging carousel posts on Instagram.
So, first thing first…
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What Are Instagram Carousel Posts?
Basically, here we talk about the steps to curate carousel post. Consider this as a post that contains a bunch of images. In a single carousel, you can add up to 10 photos or videos (or a combination of both).
To create a seamless carousel Instagram post, here are the steps to follow.
- Open Instagram and tap on (+) to create a post.
- Select the layered square option to select multiple images in your post.
- Now you can add up to 10 photos and videos in a post.
- Tap on the Next button.
- On each photo or video, you can make edits.
- You can drag photos to rearrange them in the particular order you want.
- Tap on the “✔” to publish your post.
Note- Before publishing your post, make sure to check whether all the images are in the right order since, after the post, you can’t adjust or reorder slides in your post.
Instagram Carousel Post Size & Format
Much like every other Instagram post, carousels can be published in all three formats- square, landscape, and portrait. Although you may choose whatever size you may prefer, it is recommended to post square format with an aspect ratio of 1:1. You can also use Instagram Creator Studio to gain more analytics about the Instagram carousel posts and create engaging posts for Instagram.
Design Recommendation
- Image type- JPG or PNG
- Video Type- Mp4, Mov, or Gif
- Landscape- 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- Square: 1080 x 1080 pixels
- Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
- Max image size- 30MB
- Max video size- 4 GB
- Video duration- 1 sec to 2 min
Here are 11 most creative ways to use carousel posts on Instagram.
Grouping A Theme Type Images-
One of the best things about a carousel is that you can use a particular theme idea to create a single post with multiple images. Nowadays, we can see that many brands are utilizing themes based on special occasions or seasons to target Instagram audiences.
We have seen many home decor and apparel brands posting carousels posts on women’s day. With such a great idea and the right timing, these kinds of posts always gain high engagement.
Multiple Views Of A Product-
If you want to showcase your product on Instagram, using the carousel feature, you have the option to add images with multiple views and angles. This makes it somewhat easier for the audience to have a clear look at a product as a whole. Since most of the time, people can’t judge the product with a single view. And they would like to check products with different side views and angles.
Suppose you are in a partnership with some influencers. Then you can also show their sponsored images in your posts. That way, you have a better chance of interacting with people. In fact, in a survey, we found that almost 75% of consumers would rely on product photos before making a purchase. So, if you can influence your audience through product images themselves, you may also have more chances of conversions.
Share A Before and After Post-
Carousels are best for posting before and after shots. With that, followers can compare the past and present effects of your product in real-time. Using this kind of post gives an effective narrative to the audience, as it shows the effectiveness of the product usage. Nowadays, many beauty products brands use such tactics to catch the attention of their audience. And it seems more effective, especially with Instagram carousel posts.
Product Tutorials-
As you know that you can also add videos in an Instagram carousel post. This gives you a much better option to create product tutorial videos compared to short video format Instagram reels. Instead of using a single video, you can use carousels to add multiple videos and showcase the step-by-step process of reviewing the product.
Of course, tutorial videos are quite effective considering engagement. In fact, many influencers also do tutorial videos for brands. If you are also in product marketing, Instagram carousels can help you gain better exposure for your business.
Personalized Recommendations-
Nowadays, brands try to create personalized posts for their audience to ensure better conversions. You can see that carousel posts are becoming the best content for creating personalized posts targeting a specific group of audiences.
With personalized posts, it becomes quite easier for brands to influence people who are most likely to try or purchase those products. If you can use the carousel in a creative way, you can also be able to win more sales for your business.
Share Your Brand Stories-
Instagram carousels are ideal for sharing brand stories without disrupting the regular feed view. You just need to make sure that the first image on your carousel post should match your feed. Especially when you are a part of a team, you can use this format to introduce your team members. Or you may also share some inside stories about your brand to catch the attention of the audience.
Focus On Details-
With a normal Instagram post, you have limited options with creativity, as you can publish a single creation. However, using the carousel, now you can hone your creativity to even consider including minute details in your post. And that may even help you to generate better reach and engagement on Instagram.
Showcase Customer Reviews-
Basically, the success of a brand can be calculated by how people are reviewing that brand. With good reviews, a product can catch the attention of a larger audience. So if you are getting good reviews from your customers, showcase them on Instagram using carousel format.
Using this, you can share multiple customer reviews in the form of a carousel post. And it also makes it easier for audiences to consume reviews in an engaging format.
User Generated Content-
Along with customer reviews, you may also share user generated posts. In fact, you can use carousels to add creations from different users. Usually, people would also like to show more engagement on user generated content. And it will also help you to enhance your brand voice on Instagram.
Use Socinator To Auto Publish Carousel Posts-
Socinator is a tool that lets you dominate multiple social media platforms. It has several automation features which let you schedule and auto promote your posts on platforms like Facebook, Instagram, YouTube, Linkedin, Pinterest, etc.
To publish Instagram carousel post using Socinator-
- Open the Socinator dashboard on your screen and go to the Sociopublisher option.
- Now click on the create campaign.
- Give a name to your campaign.
- Under the post manager, select create a single post.
- Add your description.
- Below that, you have the option to select media files.
- If you want to publish a carousel post, you need to add multiple images to a post.
- Under the settings, select Instagram. There you have more options with tags and Geolocation, which you can implement in your post.
- There you also have the option to create multiple posts that you can schedule accordingly.
- Suppose you want to remove that post after the end of the campaign, there you have the option to delete that post based on the dates you select.
- Under the post configuration, schedule the date and time of your post accordingly.
- Once you are done, you are ready to schedule your posts on Instagram.
With Socinator, you can publish media on multiple Instagram accounts, which also saves you time. It provides you with a powerful suite of social media automation tools that helps you to grow your reach, engagement, and following on social media platforms.
Over To You
Now it’s your turn to decide how to use Instagram carousel posts in the best possible ways to gain better reach and engagement. Here in this blog, we have shown you some of the most creative aspects of using carousels that you can implement in your own Instagram marketing strategies. Hope you have gained from this blog. In case you have any further queries, please mention them in the comments section. And also make sure to share this with your others.
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