New concepts, ideas, and technical advancements influence the field of creative design every year. A new generation of graphic design trends emerges from these influences, completely changing the way we create, interact with, and think about art.
Numerous graphic design trends are entering into the business and marketing domains. Some become mainstays for social media branding, while others have an impact on online design and are incorporated into packaging.
Astute business owners are always searching for new and interesting methods to maintain the relevance and freshness of their social media branding to stay ahead of the competition. In this blog, we’ll discover five new graphic design trends 2024 to improve social media marketing
We will explore what graphic design is, the best uses for them, and how brands can use them in their social media strategy to improve brand perception, reach, and engagement by using social media automation tools.
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What Is Graphic Design?
Graphic design means organizing and producing visual content to convey concepts and messages. In the digital age, graphic design is present everywhere you look, including smartphone apps, cereal boxes, and billboards. These designs can affect our perceptions and feelings by combining many aspects and principles.
Graphic design is also known as Visual Communication and graphic designers are known as Visual Communicators. They use text, graphics, and images to engage or inform customers while bringing visual thoughts to life, usually by graphic design software.
Graphic design is one way businesses can interact with customers. Design can be used to build a brand identity, spread a message, and advertise and sell goods. Graphic designers blend art and commerce, thus while some graphic design is intended for a commercial audience, business objectives also influence the creative process.
5 Graphic Design Trends To Improve Social Media Branding
Bento Box Grids
The Bento box grids graphic design concept is based on the compartments of traditional Japanese bento boxes. It arranges “boxes” of different sizes to present graphics or information in a way that makes sense and looks good.
When it comes to social media infographics on sites like LinkedIn and Instagram, Bento box grids are fantastic. Their modular design perfectly complements the broken narrative that infographics frequently include.
Bento box grids give you the structure you need to entertain and educate your audience, whether you’re deconstructing industry patterns or demystifying difficult ideas.
Ideal Applications
The Bento Box Grid trend organizes content visually and is ideal for product showcases on e-commerce sites and social media. It’s effective for portfolios, event promotions, and menu design. It is also suitable for branding collateral, educational materials, and social media graphics. Perfect for invitations, art displays, and presenting recipes. Its versatility shines across various platforms and mediums.
3D Hyper Surrealism
The 3D hyper-surrealism design trend is an alluring fusion of surrealism and hyper-realism that combines fun flourishes with realistic components, bold colors, abstract shapes, and bold lettering.
This graphic design trend is unique and a must-have for marketers looking to update their social media branding because of its adaptability. The possibilities are endless, depending on whether you want to take the plunge and use 3D mascots and characters or just dabble with carefully positioned 3D images.
Applications of 3D Hyper Surrealism
Clothing, music, and food and beverage firms will benefit the most from the 3D hyper-surrealism graphic design trend. This social media graphic design trend works well for Instagram stories and X covers.
Freehand Revival
Inspired by Japanese culture, namely the aesthetic idea of wabi-sabi (a perspective that emphasizes accepting imperfections), this 2024 graphic design trend embraces incompleteness and imperfections. The trend of freehand resurrection draws us into a realm of hand-drawn lines where flaws are what make them beautiful.
Freehand Revival is a useful graphic design option for companies wanting to add personality and authenticity to their social media designs. Imagine handwritten text on Instagram stories and highlight covers. These hand-drawn components provide digital material with a personal touch and a cozy, connected feeling that people engage with.
Alternatively, marketers can experiment with freehand drawings to improve the graphics on their social media platforms, such as humorous doodles in Stories or unique product images.
The Freehand Revival Applications
This graphic design trend is popular in multiple businesses, especially those that aim to communicate human connection, authenticity, and creativity. The social media branding of creative agencies and studios, artisanal and craft companies, wellness and lifestyle firms, non-profit organizations, and food and beverage brands will all benefit greatly from this 2024 trend.
Clutterscore
The 2024 graphic design style “Cluttercore” celebrates self-expression with unashamed boldness and vibrancy, pushing maximalism to new extremes. Making a statement, drawing attention, and indulging in excess and extravagance are the main goals of this movement.
Thick strokes, vivid colors, and the purposeful overlapping of visuals as a form of self-expression are characteristics of cluttercore. Cluttercore welcomes disorder, whether it manifests as a riot of colors on a painting or a cacophony of patterns in a digital design.
Ideal Applications of Clutterscore
Cluttercore provides a canvas for unrestricted self-expression and innovation, whether you’re a fashion company aiming to push the envelope of originality or a design agency looking to express yourself in daring new ways. It works well for marketers trying to reach Gen Z online and draw in rebellious audiences.
Digital Destruction
There’s been a growing movement in the creative world that embraces disorder and imperfection ever since artificial intelligence (AI) began to produce flawless digital art. Here comes digital destruction, a style that transforms flaws and distortions into eye-catching graphics by taking inspiration from the disjointed world of computers.
The use of pixelation, broken typography, and distortion in place of clean design trends is a dramatic move in the direction of digital devastation. You can take inspiration from one or more aspects, such as pixelated images or twisted typefaces, to incorporate this graphic design trend into your social media identity.
Digital Destruction’s Applications
This digital destruction trend is helpful for brands looking to defy the current quo and make a bold statement. This graphic design trend offers potential for experimentation and creativity, whether you’re a software company trying to upend the market or an artist pushing the limits of digital art.
Tips for Introducing Graphic Design Trends Into Social Media Branding
Let us look at some graphic design trends tips and creative social media post design ideas to optimize your social media branding.
Select the Social Media Graphic Design Trends That Will Appeal To Your Target Market
Every graphic design is not made equal, and what appeals to one company might not be appealing to another. Pick trends that fit your target market’s tastes and your company’s unique narrative to keep things consistent.
Make sure the trends you choose are current and relevant to your audience. Leverage the trends to capture the attention of potential customers and create a positive brand image.
Embrace Storytelling
Always be true to yourself when selecting trends; when deciding which graphic design trend (if any) to follow, keep your brand’s mission, fundamental values, and identity front and center. Utilize these graphic design trends 2024 to build gripping stories that connect with your audience more deeply
Use design trends as tools to convey stories that captivate and hold the audience attention, whether through eye-catching photography, striking colors, or unique font choices.
Drip-feed Graphic Design Trends on Socials
Using strategy is crucial when incorporating graphic design trends into your social media branding. To keep viewers interested and engaged, drip-feed trends rather than shocking them with an abrupt barrage of fresh looks.
Start with Instagram or Facebook stories to experiment with graphic design trends, gauging audience response before full integration. Gradually incorporate trends into feed posts once positive feedback is received. Update Instagram highlights covers to reflect the new aesthetic. Revamp Facebook headers to solidify the commitment to the trend.
Extend the update to LinkedIn headers for a cohesive brand presence. Finally, update the social media style guide to ensure consistency across all platforms. This gradual approach ensures a smooth transition and maximizes engagement.
Make Sure to be Consistent on All Social Media Sites
When introducing graphic design trends across your brand’s social media channels, consistency is essential. Ensure the same social media graphic design elements are integrated across all platforms to maintain brand recognition and cohesion.
You can establish a unified brand identity using design elements, like color schemes and typography. Ensure visual assets like profile pictures and posts reflect these elements consistently. Develop branding guidelines detailing design applications and specifications for cohesion. This approach enhances audience recognition and strengthens brand presence across platforms.
Always Monitor and Analyze
Your social media branding journey is a continuous process of improvement and development that continues after implementation. Engage in proactive feedback gathering from your social media followers over the redesign of your brand. Pay attention to their responses and remarks to determine whether your decisions were successful.
Regularly assessing the success of your social media branding initiatives is also crucial. Always monitor metrics like follower growth, engagement, and click-through rates to determine if your social media designs are effective.
You can also use various social media marketing automation tools like Socinator For monitoring and analyzing. These tools help you get a detailed report for your marketing campaign, helping you to optimize your social media branding strategies. Let’s learn more about this amazing tool.
Socinator- The Best Social Media Marketing Automation
Socinator is an all-in-one social media automation solution using which you can manage all your marketing campaigns in a single dashboard. This social media automation tool provides an easy-to-use interface for streamlining the workflow of businesses.
From post-scheduling to social listing and providing analytics insights, Socinator offers a wide range of features that allow marketers to create and manage automated campaigns more efficiently.
For graphic design trends, Socinator offers a variety of features.
Auto-Publish and Repost
Socinator eliminates the need for manual posting. You can schedule your post and ensure that the content is posted at the desired time automatically. After posting, you can also repost the best-performing videos to increase your visibility on social media platforms.
Record Activity Frequency and Get Reports
You can track the automation activities performed through your linked social media accounts and monitor their frequencies. Also, you can get detailed insights into profile engagement, post-performance metrics, and lead targeting.
Automatic Follow, Unfollow, Like, & Comments
This social media automation tool allows you to engage with your audience through automated likes and comments. It prevents manual, time-consuming social media writing and posting work. You can also auto-follow and unfollow relevant users through Socinator without taking extra time from your busy schedule.
Extract Targeted Users
You can find & extract the targeted audience accounts, along with those already engaged with you. It helps to build a more engaging and long-lasting community, allowing you to master your personal branding strategy.
Also Read:
How To Build Successful Social Media Marketing Plan For 2024
Writing for Social Media: Tips and Tools
Final Thoughts
Incorporating new graphic design trends into your social media branding can significantly enhance your online presence and engage your audience. You can maintain consistency and maximize engagement by selecting trends that resonate with your target market, embracing storytelling, and gradually introducing them across platforms.
Utilize tools like Socinator for efficient management and analysis of your social media campaigns. Remember, monitoring and analyzing your efforts is crucial for continuous improvement. Pay attention to what’s resonating with your audience and prepare yourself to adapt. With these social media post design ideas and graphic design trends, you can elevate your brand’s identity and captivate your audience effectively.
Frequently Asked Questions
How do graphic design trends influence social media branding?
Graphic design trends are essential in determining how brands seem visually on social media. Businesses may produce engaging content that connects with their audience and ultimately increases brand visibility and engagement by embracing current trends.
How can businesses incorporate graphic design trends into their branding strategy?
Businesses may integrate graphic design trends into their branding strategy by first determining which trends fit with their target market and brand identity,. Subsequently, they can incorporate these trends into their visual assets, including marketing materials, social media visuals, website designs, and logos.
What is the importance of consistency when adopting graphic design trends?
Adopting graphic design trends requires consistency to preserve brand coherence and identification across many platforms. Businesses may improve audience engagement and fortify their brand identity by maintaining consistency in their visual assets and design aspects.
