Many social media users face challenges when posting their content, and one common issue is incorrect image size. Social media post dimensions impact how visuals appear, affecting engagement and professionalism. When images are too large or small, they can get cropped awkwardly or lose clarity, which can diminish the overall impact of your message.
Understanding the correct sizes for your posts is essential for creating eye-catching and effective content. This guide will provide you with the latest information about post dimensions on social media, helping you navigate the ever-changing landscape and ensuring your visuals always look their best.
With the right information, you can enhance your online presence and connect more effectively with your audience. It is vital to keep your social media post dimensions within their suggested sizes. Let’s learn why.
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Importance Of Using The Right Social Media Post Dimensions
Social media marketers have a lot to consider when creating visual content. You need to ensure that any images used don’t violate copyright laws. Finding high-quality stock images is crucial if you don’t have original photos.
Understand which tools can help enhance your social media visuals. Along with these tasks, getting the image sizes right is crucial. When images are sized properly for each platform, your content will look more polished and professional, increasing the chances of capturing your audience’s attention.
Also, using the appropriate social media post dimensions is vital because it:
- Prevents pixelation and image distortion, keeping visuals sharp and professional.
- Optimizes photos for each platform’s feed, helping to boost audience engagement.
- Ensures the complete image is displayed, avoiding cuts that could hide important brand messaging.
- Helps stay informed about image sizes and save time when platforms update their display formats in the future.
In addition to understanding the optimal dimensions for your social media posts, leveraging a social media automation tool like Socinator can significantly enhance your content strategy. You can schedule posts, manage multiple accounts, and analyze performance metrics with Socinator.
Let’s explore this powerful tool and discover how it can enhance your social media strategy.
Socinator: Transform Your Social Strategy with Automation
Socinator is a powerful automation tool packed with a variety of features. It enables automated posting and scheduling across platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube, making content distribution seamless.
Here’s a look at some of the key functionalities that help streamline your social media publishing:
Post Scheduling:
Plan your posts ahead of time to ensure consistent content delivery, engaging your audience at the most effective moments.
Automated Follow and Unfollow:
Easily automate the follow and unfollow processes based on criteria like keywords, location, or user behavior. This feature helps boost your follower count and connects you with the right audience.
Automated Liking and Commenting:
Socinator can automatically like and comment on posts that meet your specified criteria. This interaction can enhance your visibility and help attract new followers.
Automatic Reposting:
This tool allows you to automatically share content from designated users or sources, enabling you to curate and distribute relevant material to your audience effectively.
Now that we have explored the advantages of incorporating an automation tool into your social media posting strategy- let’s look at the specific requirements for different platforms.
Social Media Post Dimensions For Different Platforms
To ensure your social media posts are visually optimized and display perfectly on each platform, we will discuss recommended social media post dimensions.
Instagram:
Using the right image and video dimensions for Instagram ensures your content looks sharp and fits perfectly within the platform’s feed, stories, and reels, enhancing engagement and visual appeal.
Instagram Image Size:
In addition to horizontal and vertical images, Instagram allows square pictures, which were its trademark at first. This variety offers more flexibility for your brand and makes getting the dimensions just right a bit trickier. Following these guidelines will help ensure your images look their best.
Instagram Profile Picture Size: 320 x 320 pixels:
Instagram displays profile photos at 110 x 100 pixels but stores them at 320 x 320 pixels; upload an image of at least that size, ensuring key elements are centered since it appears as a circle. Keeping these social media post dimensions in mind ensures your profile picture looks sharp and professional. Being aware of the right Instagram story dimensions and size makes your story look perfect and attractive.
Instagram Stories Ads Size: 1080 x 1920 pixels
Feed Post Sizes Of Instagram:
- Landscape: 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- Square: 1080 x 1080 pixels
- Supported aspect ratios: 1.91:1 to 4:5
- Recommended size: 1080 pixels wide with height ranging between 566 and 1350 pixels (depending on orientation)
Instagram Thumbnail Size:
- Display size: 161 x 161 pixels
- Recommended upload size: 1080 x 1080 pixels
Instagram Stories Image Size: 1080 x 1920 pixels
- Aspect ratio: 9:16
Carousel Image Sizes In Instagram:
- Landscape: 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- Square: 1080 x 1080 pixels
- Aspect ratios: 1.91:1 for landscape, 1:1 for square, and 4:5 for portrait
- Recommended size: 1080 pixels wide, with height between 566 and 1350 pixels
Adhering to the correct social media post dimensions ensures your Instagram carousel images remain visually appealing.
Instagram Reels Sizes:
- Standard size: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Cover photo: 1080 x 1920 pixels
Instagram Ads Image Sizes:
- Landscape: 1080 x 566 pixels
- Square: 1080 x 1080 pixels
- Minimum width: 320 pixels
- Maximum width: 1080 pixels
- Supported aspect ratios: 1.91:1 to 4:5
X (previously known as Twitter):
Tweets that feature images consistently attract more clicks, likes, and retweets than those without visual content. Therefore, using the appropriate social media post dimensions along with the right pictures and creating compelling visual content for X (formerly Twitter) is essential, which includes using the correct image sizes.
X (Twitter) Profile Photo Size:
- Recommended size: 400 x 400 pixels
- Minimum size: 200 x 200 pixels
- Maximum file size: 2MB
X (Twitter) Header Photo Size:
- Recommended size: 1500 x 500 pixels Tips:
- To ensure longevity- it’s advisable to use the maximum size.
- Header images are displayed with a 3:1 aspect ratio.
- The appearance of header images can vary depending on the monitor and browser.
In-Stream social media post dimensions:
- Recommended size: 1600 x 900 pixels
- Minimum size: 600 x 335 pixels
- Recommended aspect ratios: Between 2:1 and 1:1 on desktop; 2:1, 3:4, and 16:9 on mobile
- Supported formats: GIF, JPG, and PNG
- Maximum file size: Up to 5MB for photos and GIFs on mobile; up to 15MB on the web.
X (Twitter) Card Image Size:
X recognizes when a tweet includes a URL, crawling the website to pull in content, including an image for the summary card.
- Minimum size: 120 x 120 pixels
- Supported formats: GIF, JPG, PNG
- Maximum file size: 1MB
Tip:
- Use the card validator to preview how your summary card will appear.
- There are various formats of X cards, each with different size requirements, including regular summary cards, summary cards with large images, app cards, and player cards.
- Maintain compliance with social media post dimensions to prevent blurry images.
X (Twitter) Ad Image Sizes:
- Single and Multi-Image Tweets: Minimum 600 x 335 pixels, but larger images yield better results.
- Website Card Image: 800 x 418 pixels for a 1.91:1 aspect ratio; 800 x 800 pixels for a 1:1 aspect ratio. Maximum file size: 20MB.
- App Card Image: 800 x 800 pixels for a 1:1 aspect ratio; 800 x 418 pixels for a 1.91:1 aspect ratio. Maximum file size: 3MB.
- Carousels: 800 x 800 pixels for a 1:1 aspect ratio; 800 x 418 pixels for a 1.91:1 aspect ratio. Maximum file size: 20MB for 2-6 image cards.
- Direct Message Card: 800 x 418 pixels for a 1.91:1 aspect ratio. Maximum file size: 3MB.
- Conversation Card: 800 x 418 pixels for a 1.91:1 aspect ratio. Maximum file size: 3MB.
Facebook:
Facebook frequently updates its design and image dimensions, so the best way to future-proof your brand’s content is always to upload the highest quality images possible. Stick to recommended social media post dimensions and file formats for optimal results.
Facebook Profile Picture Size:
- Size: 170 x 170 pixels (on most desktops)
Your profile picture appears as 170 x 170 pixels on desktop but displays 128 x 128 pixels on mobile devices.
Facebook Cover Photo Sizes:
- Recommended size: 851 x 315 pixels
- Desktop display size: 820 x 312 pixels
- Mobile display size: 640 x 360 pixels
- Minimum size: 400 x 150 pixels
- Ideal file size: Under 100KB
Timeline Photo and Post Sizes In Facebook:
Facebook automatically adjusts uploaded photos for the timeline to a width of 500 pixels and fits them to a 1.91:1 aspect ratio.
- Recommended size: 1200 x 630 pixels
- Minimum size: 600 x 315 pixels
Facebook Event Cover Photo Size:
- Recommended size: 1200 x 628 pixels
Panorama or 360 Photo Sizes:
- Minimum Size: Facebook recommends a minimum size of 30,000 pixels in any dimension and less than 135,000,000 pixels in social media post dimensions.
- Aspect ratio: 2:1
Stories Image Size In Facebook:
- Recommended size: 1080 x 1920 pixels
Facebook Ad Image Sizes:
- Feed Ads: Minimum 1080 x 1080 pixels; minimum size 600 x 600 pixels; aspect ratio from 1.91:1 to 1:1; maximum file size of 30 MB.
- Right Column Ads: Minimum 1080 x 1080 pixels; minimum size 254 x 133 pixels; aspect ratio 1:1 (desktop-only format).
- Instant Articles: At least 1080 x 1080 pixels; aspect ratio from 1.91:1 to 1:1; maximum file size of 30 MB.
- Marketplace Ads: Minimum 1080 x 1080 pixels; aspect ratio 1:1; maximum file size of 30 MB.
- Search Ads: Minimum 1080 x 1080 pixels; minimum size 600 x 600 pixels; aspect ratio from 1.91:1 to 1:1; maximum file size of 30 MB.
- Sponsored Messages: Minimum 1080 x 1080 pixels; aspect ratio from 1.91:1 to 1:1; maximum file size of 30 MB.
- Messenger Inbox Ads: Minimum 1080 x 1080 pixels; aspect ratio 1:1; minimum size 254 x 133 pixels; maximum file size of 30 MB.
- Messenger Stories Ads: Minimum 1080 x 1080 pixels; aspect ratio 9:16; minimum width of 500 pixels.
LinkedIn:
Utilizing LinkedIn for business, whether through your personal profile or a company page, can significantly enhance engagement when you pair your updates with images. Research indicates that posts with visuals generate more comments and shares.
To achieve optimal results, adhere to the recommended social media post dimensions below and review your profile and content across various devices before finalizing.
Here are the recommended LinkedIn post graphic sizes:
LinkedIn Profile Photo Size:
- Recommended Size: 400 x 400 pixels or larger
Tips:
- LinkedIn allows photos up to 7680 x 4320 pixels.
- You can upload files up to 8MB, so opt for larger images to future-proof your content.
- Stay Informed about LinkedIn image specs to have a perfect profile picture.
Personal Profile Cover Photo Size In LinkedIn:
- Recommended Size: 1584 x 396 pixels
- Aspect Ratio: 4:1
Tips:
- Ensure your file is under 8MB.
- Cover photos may be cropped differently on mobile and desktop, so check your profile on both types of displays.
LinkedIn Company Page Image Sizes:
- Company Logo Size: 300 x 300 pixels
- Page Cover Image Size: 1128 x 191 pixels
- Square Logo: At least 60 x 60 pixels
Tips:
- When posting images on your company page, use PNG or JPG formats.
- Maintain an aspect ratio of 1.91:1.
- The recommended social media post dimensions for LinkedIn posts are 1200 x 628 pixels, which also applies to LinkedIn Showcase pages.
LinkedIn Blog Post Link Image Size:
- Recommended LinkedIn posts sizes: 1200 x 627 pixels
Tips:
- You can customize the thumbnail that auto-generates by clicking the Image icon below the text box, selecting a photo from your computer, and sharing the link in an update.
- Ensure the LinkedIn post image dimensions have a 1.91:1 ratio and are wider than 200 pixels.
- Images smaller than 200 pixels wide will be displayed as thumbnails on the left side of the post.
Ad Image Sizes In LinkedIn:
- Size Of Company Logo for LinkedIn Ads: 100 x 100 pixels
- Spotlight Ads Logo Size: 100 x 100 pixels
- Spotlight Ads Custom Background Image: 300 x 250 pixels
- Sponsored Content Images: 1200 x 627 pixels (1.91:1 aspect ratio)
- Sponsored Content Carousel Images: 1080 x 1080 pixels (1:1 aspect ratio)
A LinkedIn marketing software like Socinator can greatly enhance your networking efforts, helping you manage connections, schedule posts, and streamline engagement.
Also Read:
A Complete Guide To Social Media Image Sizes
What are The Right Instagram Story Dimensions And Size?
LinkedIn Image Specs: How To Perfect Your Visual Content
Pinterest:
Pinterest is a visually driven platform where high-quality images can significantly boost engagement. Following the recommended social media post dimensions ensures that your pins display perfectly and attract more viewers. Let us go through them now.
Pinterest Profile Image Size:
- Recommended Size: 165 x 165 pixels
Tips:
- Keep in mind that your profile picture will appear in a circular format.
Cover Photo Size In Pinterest:
- Minimum Size: 800 x 450 pixels
Tips:
- Opt for a landscape photo with a 16:9 aspect ratio.
Pinterest Pin Image Sizes:
- Recommended Aspect Ratio: 2:3
- Square Pins Size: 1000 x 1000 pixels
- Recommended Size: 1000 x 1500 pixels
- Maximum File Size: 20MB
Pinterest Collection Pin Image Sizes:
- Recommended Aspect Ratios: 1:1 (ideal) or 2:3
- Recommended Collection Pin Sizes: 1000 x 1000 pixels or 1000 x 1500 pixels
- Maximum File Size: 10MB
Tips:
- This format features one main image alongside three smaller images below it.
- All images in the collection must share the same aspect ratio and be within the recommended social media post dimensions.
- Collections are primarily displayed in feeds on mobile devices and can be used for advertising on Pinterest.
Pinterest Story Pin Image Size:
- Aspect Ratio: 9:16
- Recommended Size: 1080 x 1920 pixels
- Maximum File Size: 20MB
Pinterest Ad and Carousel Image Sizes:
- App Install Ads: Follow the same specifications as standard Pins, with a recommended 2:3 aspect ratio (1000 x 1500 pixels).
- Carousel Pins and Ads: Can have an aspect ratio of 1:1 or 2:3, with recommended sizes of 1000 x 1500 pixels or 1000 x 1000 pixels. You can include up to 5 images in a carousel.
- Shopping Ads: Adhere to the recommended social media post dimensions as standard Pins, with a recommended aspect ratio of 2:3 (1000 x 1500 pixels).
YouTube:
YouTube videos with attractive thumbnails and visuals tend to perform better, drawing in more views and likes than those without. Engaging visuals can greatly enhance viewer retention and interaction, making them crucial for growing your channel.
YouTube Profile Photo Size:
- Recommended Dimensions For Your Social Media Post Dimensions: 800 x 800 pixels
Tips:
- Center the main subject of your photo for optimal results.
- Acceptable file formats include JPEG, GIF, BMP, and PNG; animated GIFs are unsupported.
- The photo will appear as 98 x 98 pixels once rendered.
YouTube Banner Image Size:
- Minimum Dimensions: 2048 x 1152 pixels
- Aspect Ratio: 16:9
- Safe Area for Text and Logos: 1235 x 338 pixels (to avoid cropping)
- Maximum File Size: 6MB
YouTube Video Size:
- Minimum Dimensions: 1280 x 720 pixels
Tips:
For videos intended for purchase or rental- YouTube suggests a higher resolution of 1920 x 1080 pixels.
Videos must be at least 1280 x 720 pixels to comply with HD standards and social media post sizes.
This maintains a 16:9 aspect ratio.
YouTube Thumbnail Size:
- Recommended Size: 1280 x 720 pixels
Final Words:
Understanding and using the correct social media post dimensions is crucial for maximizing engagement and presenting a professional image across platforms. By being aware of the proper social media image sizes and ensuring your visuals are properly sized, you can avoid common pitfalls like pixelation or cropping, allowing your message to shine.
Additionally, utilizing automation tools like Socinator can streamline your posting process, making it easier to maintain consistency and reach your audience effectively.
Stay updated on the latest guidelines to keep your content fresh and engaging, and watch your social media presence flourish!
FAQs
Why is it important to stay updated on social media image dimensions?
Platforms frequently update their image requirements, and learning the latest social media post dimensions ensures your content appears clear, professional, and visually appealing.
How do wrong image dimensions affect user engagement?
Incorrect dimensions can lead to cropped or blurry visuals, which may reduce the overall appeal of your post and negatively impact user interaction.
Can the same image size be used across all social media platforms?
No, each platform has different size requirements for optimal display, so it’s best to tailor your image dimensions for each platform.
Do I need a tool to resize images for social media?
While you can manually resize images, tools like Canva or Photoshop can simplify the process and ensure your visuals meet the exact social media post dimensions needed.
