Indian festival season is upon us, and the holy festival of lights is not far ahead. Diwali is a very auspicious festival in India, and people celebrate it with great enthusiasm. Every person in this festival buys something, and thus this is the right time to market your product on social media platforms by developing a full-proof festive marketing campaign.
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Diwali is the most celebrated festival around the world, and its popularity is not limited to just India; it is currently celebrated everywhere in the world. People buy heavily in this festival, just like Americans do on Black Friday. The only difference is that it is not a one-day event. Diwali offers or deals continue for one week, some even more. The main reason behind such big spending by the people on Diwali is that everyone receives bonuses.
Brands from around the world take part in this seasonal frenzy. Amazon, Flipkart, and even Samsung offer a huge deal on their products. Therefore you should also take part in this year’s seasonal marketing.
Now, to make sure that you absolutely succeed and generate a huge number of leads from your ad campaigns, I have put together five marketing tips, which will help you absolutely nail your marketing strategies.
Top 05 Successful Diwali Marketing Campaign Tips
1. Seasonal Factor
Implement seasonal factors in your ads. As the number of players entering the market keeps increasing every year, the competition also increases. Therefore, you need to implement or change your existing marketing campaign.
To make changes to your marketing strategies, what you can do is create ads including, the festive offers or coupons that you are providing to your audiences. This will captivate your audience’s attention much faster than regular ads.
You can also leverage social media ads to your advantage. The best practice is to announce your new offers or even products on various social media platforms to draw people’s attention to your ads.
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Niche is very important when you are targeting people. You must pull the end of the right strings if you want to reach the potential clients, but the question arises on how one should do that in this immensely spread internet web.
The answer is Niche. Since everyone in the country will be buying something, it is really important that your product’s ad reaches the correct audience in order for them to buy what you are selling. If you are not perfectly targeting people, your ads will be lost in the huge crowd as it will be shown to the people who are not interested in your product/ad.
Along with knowing your niche, it is also important to target different continent people at different times. Why?
Because of the time difference. If you are targeting people from your country only, you don’t have to alter the posting times but when you are targeting people around the globe, you have to consider the time difference and post your content according to that.
I know you are going to say that, it is not possible to do such things as you can’t be awake 24/7 and you don’t have to. You can simply take the help of social media automation tools available in the market like Socinator.
Socinator is a great automation tool, using it you can pretty much schedule any type and number of posts for your different social media platforms. It is a great tool for people who have simply too much on their plate and can’t actively handle social media profiles. It also has post scheduling option with the help of which you can schedule your contents to be posted on a specific time.
3. Know Your Competitors
This is a common practice. Following your competitors and going through their marketing strategies will show you how they are targeting their audiences and also how they are placing their ads. This will also tell you what not to do as you can also see which of the competitor’s ads audiences have not responded to.
Reviewing this data, you can formulate a better and higher converting ad campaign for your products. This will also help you reduce the non-conversion figure. Now, there are a bunch of ways you can perform surveys on your competitors, but the best and the most adopted option is to use a competitor survey tool that gets you complete insights into your competitor’s ad campaigns.
4. Analyze Your Potential Customer
To ensure that your customers don’t bounce back from your site or application before buying the targeted product, you should really pay attention to their behavior when they visit your website.
You can tally the data from the visits you have generated last month and inspect how a customer came to your website/app and his entire journey. This will give you a brief understanding of the audiences and their shopping pattern and liking based on their location or age.
This information will help you target different niches more precisely, which will result in a much better conversion rate for your campaign. If you have an e-commerce website, you can use the Facebook pixel to gather this data easily without any issues.
5. Full Proof Marketing Strategy
Now comes the most important part, which is designing a full-proof marketing strategy using the above four tips. I say full-proof as there is little margin of error when it comes to seasonal marketing. One small mistake in your campaign, and you’ll lose out a great chunk of leads.
So to avoid this from happening to your ad campaigns, you should start working on your marketing strategy early on. You should also do extensive market research, both online and offline.
Congrats to the readers who have stuck with us till now for you folks; I have a great bonus tip. To make your customers feel more welcome and special, you can customize the packaging for them. Yes, packaging.
A personal touch goes a long way, and people remember the personal packaging, plus they are more likely to return to your website or app to buy more of your products. It benefits in marketing as well. How?
Well, if a customer of yours feels special, they’ll share the pics of your packaging online, which in turn will increase the chance of UGC(User Generated Content). As you know, UGC is much more valuable in the advertising realm because it is authentic, and it makes other people want to buy the same product or get associated with the trending brand.
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With careful planning and a full-proof Instagram marketing campaign, you have a great shot of nailing this year’s seasonal marketing.
Create a full-proof marketing strategy for your Instagram by taking the five tips I mentioned here into consideration. Don’t forget to A/B test your campaign once before going forward with it. It will help you eliminate all the minus points from your ad campaigns.
That’s all from me, guys. If you have any questions regarding the topic or you think I have missed any tips, feel free to mention them in the comment section down below.
Have a safe and environment-friendly Diwali. Happy Diwali, guys!