You must have heard about Instagram TV or say IGTV, and we all know how much it is into the trend these days.
Well, for those who are new to IGTV, it is basically a form of sharing long videos on the popular social media platform that is Instagram.
It is different from the regular videos that we post because Instagram has set a video limit up to 60 seconds for the newsfeeds.
However, Instagram TV feature facilitates the users to post a video of duration up to 60 minutes long if they are uploading it from their system and up to 15 minutes long if they are uploading it from their mobile phones.
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Now the question is, why and how to use IGTV for your business.
We all know how much this generation cherishes spending time scrolling Instagram. So the marketers can see this as an opportunity to market their products and services to more audiences.
As the social media platform facilitates to upload videos of long duration, the companies will be able to present their top-valued products and exhibit their services to their targeted audience.
Why Use IGTV For Business?
The companies willing to advertise their products to a more targeted audience should consider IGTV as one of the most prominent features that Instagram provides.
It is because these days video advertising is a better way of conveying the audience about the company’s products and services than any other form of advertising.
As the IGTV duration is more than that of the videos we share on the newsfeed, the companies can create beautiful and long advertisements that clearly speak about their products.
How To Upload An IGTV?
Here we are going to discuss the steps so that you can upload the video advertisements on Instagram as IGTV at ease.
If you are uploading the Instagram TV videos from the web, then these are the steps that you need to follow.
Step-1: From your device, open the web browser and then visit instagram.com site.
Step-2: Then enter your login Id and password to go to your profile and then click on the IGTV option.
Step-3: Then click on the upload option to post the IGTV on your profile.
Step-4: Then you have to click on the plus option to choose the video that you want to upload. Otherwise, you can directly drag and drop the file that you are willing to post.
Step-5: Then you get an option to place a caption and description of your post. You can also share a preview of your IGTV video on your newsfeed. So clicking on that would redirect the viewer to the full IGTV video.
You also get an option to post the same IGTV video on your Facebook profile as well.
Step-6: The last step is to post, so now you have to click on the post option.
There is a different process that you have to follow if you are uploading the IGTV video from your mobile device.
Here are the steps that you need to follow.
Step-1: The first step is to go to the Instagram app on your device, then you have to click on the plus icon, which is available at the bottom of the newsfeeds. There you have to choose the video that you want to upload.
Step-2: Then you have to choose the long video option because the IGTV permits to upload videos that have a duration longer than 60 seconds. It is because the videos shorter than 60 seconds can get uploaded directly on the news feeds.
Step-3: Then you have to select a cover of the video that you are posting. You can also choose the cover picture from your mobile’s gallery or camera roll.
Step-4: Then you have to add a caption and description of the video that you are sharing.
Step-5: Then you have to create a series of your videos. Hence you have to add a title to your series. So from the next time you have to click on the add to series option to maintain the flow of video posting to the series.
Step-6: Then you get an option to post the same video on Facebook as well. You will also have to select the preview of the video that will show up on the news feeds. You can adjust the cover picture accordingly for display.
Step-7: The last step is to click on the post option.
By following these steps, you can upload your IGTV without any hassle.
How To Use IGTV For Your Business To Stand Out?
Then you must check out these approaches which will help you know how to use IGTV for your business.
1. Prefer Creating Video Series
Uploading a series of IGTV videos containing the same subject matter will be more convenient than uploading a single video. It is because you can dedicate separate videos to display the products and services of your company precisely.
2. Select The Subject Of Your Series
When you are uploading a series of videos to your Instagram profile, you need to take utmost care while choosing the content. The videos that you are willing to post under a particular series should maintain the same subject matter.
It is because the followers viewing one video of a series might end up viewing all of them to know more about the products and services of your company.
3. Maintain a Script
You should follow a proper script before uploading an IGTV video. It is because while creating a video, you might tend to forget the highlights of the videos that you had prepared to mention.
So it is convenient if you note down all the points that you want to deliver to your audience. Hence you will never miss out on anything that you wish to convey about the services your company provides.
4. Edit The Video Before Posting
You cannot upload the raw video that you created. So you have to edit the videos before posting. It is because by using some editing tools and your creativity, you can make your video look more appealing.
5. Make Use Of Professional Tools
After filming a video, you can check out for yourself the noise from the background. It does not create a great impression if your video sounds are not clear. Hence you have to make use of some professional equipment so that you can avoid these noises.
6. Post Tutorials Of How To Use Your Products
As Instagram TV provides a feature of posting long videos, then you can post tutorials on how to use your products. It will be interesting because you will be able to market your products as well as show your audience how they work.
7. Show Them What Goes Behind The Scenes
Till now, we have discussed how we can create a perfect video to post. Yet at times it is necessary to take your audience behind the scenes.
You have to show the viewers what it takes to create a perfect video. It is an excellent way to show your followers how dedicated you are to provide them with great content.
8. Stream Online Events
Streaming events on Instagram through IGTV is the best way to engross your audience. It is not always necessary for your audience to be physically present.
You can market your products and even launch new products online. So that your followers will be the first one to know about your new products.
9. Publish Interview And Review Videos
You can also invite some influential people to film an interview video for your Instagram TV. It is because these videos will be an outstanding addition to your profile.
Other than just marketing about your products, you can make your audience know what the users feel about the products. It will be advantageous because the customers always wish to check the reviews before making a purchase.
So it will be impressive if you post review videos on your profile.
Socinator is one of the best tools that will ease the process of uploading all your IGTV videos on time. It has the feature of automating all the processes. For example, you can schedule your posts so that engagement with your followers on your content never fades away.
It is a tool that works safely and organically for about 08 platforms. It has got different features for different social media platforms. The features of Socinator varies according to the features of the social media platform that you are using.
It is cost-effective, hence all the businesses starting from small scale to large scale will be able to avail it.
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To Wrap It Up
Instagram TV is one of the best features that will help your business reach out to more consumers because the more appealing and alluring video you create you tend to engage more audience to review your content.
Again by using Socinator, you do not have to worry about posting your videos on time as everything gets automated. It will help maintain the engagement of viewers on your content.
I hope the article helped you know why and how to use IGTV for your business. Is there something that we can incorporate? Please drop your thoughts in the comments below. I would love to hear it from you!