Businesses have taken over Instagram with a boom. It is not too late for you to join in and master Instagram marketing. This article will explain how to include efficient commenting as a part of your marketing strategy. We will give you hints and tips on how to up your commenting game and even how to search comments on Instagram and if need be, how to delete them.
Commenting is an essential part of the whole Instagram game and it needs to be mastered by businesses hoping to thrive on this platform. Luckily, there is a bunch of great, valuable tools to make it easier.
#1 – Comment
Interacting is what social media is about. If you wish to up your Instagram game, you need to start commenting on other people’s content. Of course, keep this in your business’ field and niche. Commenting for a ballerina as a cheese maker would probably be a waste of time since she most likely isn’t part of your target customer pool.
You can even automate some of these comments, but try to keep it personal. Write comments that the recipient will feel compelled to answer to. Do it in a way that resonates with the photo or video they have shared. Keep showing up on their comment fields with interesting comments.
#2 – Reply
As important as commenting to others is replying to comments your account has received. First of all, your own comments will raise the comment amount, which Instagram algorithm likes and users won’t see straight away that half of the comments are from you. The more comments a post has, the more likely it is for other Instagrammers to take part. Try to instigate a discussion and a lively conversation within the comments section with your followers. Replying to comments might sometimes require you to learn how to search comments on Instagram since going through each and every comment can be a huge time sink. Besides, the research shows, that people are more fond of backing up a business, if they have interacted with them on social media.
#3 – Engage With Influencers
In a more general way, this is one of the greatest ways to get your account and business noticed. Keep yourself in your field’s influencers’ radars, by liking their content, commenting on them, so they feel like answering to you and even tagging them to your own posts. Every time you mention them on your captions, they will get a notification. The more you show up on their notifications list, the more likely it is for them to actually remember you and take an interest on your profile, your business and the products and services you provide.
Getting a mention or even endorsement from an influencer in your niche is a huge plus since that makes your brand appear more credible. So, stay up on their radar with compelling comments.
#4 – Don’t Hog the Spotlight
When commenting on your business plan you might want to stick to self-promotion. However, that’s not the right way. Some self-promo is okay IF you can make it sound natural. For example, if someone is looking for an answer to something in their post and your business happens to have a solution to their problem, then, by all means, tell them about it. But, if your business isn’t the right one to offer a solution this time, you should still give them a comment, but not one with self-promo. Be human and consider the answer and learn how to search comments on Instagram, so you’ll be completely sure that you haven’t already commented them something similar. You’ll seem like a machine if you accidentally comment the same thing twice to the same post.
#5 – Efficiency
Instagram is a social media platform that can suck up all your time. As a business, that’s not really acceptable, since there is a whole business to run, not just social media. As we concentrate on commenting in this article, we won’t be diving into all aspects of time-consuming activity on Instagram.
Like everything else, you should make your commenting strategy as effective as possible. Otherwise, you could end up spending all your precious time on Instagram. Instead of hanging around social media all day, fix up a schedule for it. Take a day or two out of your work week and dedicate an hour, max two, for social media activities.
Make sure it includes commenting on accounts within your industry, liking their content and answering the comments you have gotten. Don’t forget to post regularly, at least, once a day to keep your account fresh.
How to Search Comments on Instagram
Get a tool, like Socinator, which will make it possible to learn how to search comments on Instagram, to write personalized replies to received comments, to send out a bunch of engaging comments to other accounts, schedule your posts in advance etc. Socinator costs $9.95 a month. You’ll get all their features for 10 different social media platforms – including Instagram. And the offered features will make navigating Instagram a breeze,
Sometimes users get comments from bots and most of the time, they don’t make any sense, or they’re completely inappropriate or they advertise a service that has nothing to do with you or your post and business. These times it’s a good thing to know how to search comments on Instagram and actually delete them if they’re inappropriate. Get the Socinator app to make sure your account stays clean and professional, since deleting inappropriate comments is just one of the many features they offer to up your Instagram marketing game.